jerryking + marketing + geo-tracking   1

Mapping a New, Mobile Internet
February 26, 2009 | BusinessWeek | by Stephen Baker

Sense Networks, led by the 35-year-old Skibiski, is a mere gnat in this
market. It's a services shop powered by five PhDs and a slew of
algorithms. Phone companies and advertisers provide Sense with raw data
on people's movements and behavior. Sense's mission is to transform
mountains of data into intelligence: what individuals will be most
likely to buy, or where they'll be when a craving hits.
Stephen_Baker  Sense_Networks  mobile  wireless  marketing  mobile_phones  geolocation  mapping  applications  geo-tracking  algorithms  PhDs  location_based_services 
april 2009 by jerryking

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