jerryking + marketing + fast-food   1

Branding basics: The signature dish
Feb 11, 2013 | Nation's Restaurant News | Laura Ries.

The restaurant industry invented a concept I believe should be copied by every other industry: the signature dish.

A signature dish helps c...
branding  foodservice  fast-food  casual_dining  restaurants  marketing  from notes
april 2013 by jerryking

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