jerryking + marketing + digital_influencers   1

The Case Against Marketing to ‘Influencers’
January 17, 2008 | - The Informed Reader - WSJ | by Wendy
Pollack. Social networks are so complex that consumer trends are
essentially random. Since it is impossible to know how one might start,
advertisers have a better chance of succeeding by aiming at a broad
audience than by spending money chasing highly connected people.
Malcolm_Gladwell  taste-makers  marketing  digital_influencers 
january 2010 by jerryking

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