jerryking + marketing + data_scientists   1

Math Will Rock Your World
JANUARY 23, 2006 | Business Week | Stephen Baker

The world is moving into a new age of numbers. Partnerships between mathematicians and computer scientists are bulling into whole new domains of business and imposing the efficiencies of math. Look at where the mathematicians are now. They're helping to map out advertising campaigns, they're changing the nature of research in newsrooms and in biology labs, and they're enabling marketers to forge new one-on-one
relationships with customers.
advertising  Stephen_Baker  competingonanalytics  data  data_mining  mathematics  analytics  algorithms  data_scientists  marketing 
april 2009 by jerryking

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