jerryking + marketing + dance   1

Ballet Gets Personal in New Ads -
SEPTEMBER 10, 2010 | Wall Street Journal | By ERICA ORDEN.
"New York City Ballet's new marketing campaign features a relaxed,
casually sexy aesthetic that represents a radical image overhaul for the
company, part of its most significant effort yet to appeal to the
younger New Yorkers it hopes will become future patrons. With its fall
season beginning Sept. 14, the ballet will begin targeting downtown
Manhattan neighborhoods with a series of nighttime outdoor projections
and will deploy "brand ambassadors" who will distribute vouchers for
two-for-one tickets. It is also increasing its subway advertising,
having purchased all of the rush-hour advertising space on the 42nd
Street Shuttle subway line for the entire month of September, a first
for the company."
ballet  dance  cultural_institutions  marketing  advertising  New_York_City 
september 2010 by jerryking

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