jerryking + marketing + customer_profiling   2

From Harvard Yard To Vegas Strip Article
10.07.02 | Forbes.com - Magazine | Carol Potash.

Through branding, cross-casino marketing, loyalty cards, and technology, CEO Gary Loveman has made Harrah's Entertainment, the most diversified of the big four gaming companies, a model of effective customer feedback. In an industry accustomed to relying on intuition, Harrah's has built a database of 25 million customers that drills down through all its activities. Digital profiles are based not on observed behavior of what customers have spent but on analysis of what they are capable of spending. The technology includes built-in marketing interventions designed to close the gap between actual and potential spending. In this new world of computer-generated predictions, the customers are willing participants. Harrah's may be the best example of this kind of ongoing feedback system that could be applied to theme parks, ski resorts, cruise lines, retailers, and subscription businesses such as AOL and satellite TV.
predictive_modeling  Las_Vegas  databases  theme_parks  gaming  CEOs  Harrah's  casinos  yield_management  data_mining  customer_profiling  loyalty_management  customer_feedback  variance_analysis  leisure  branding  Gary_Loveman  marketing  observations 
july 2012 by jerryking
Seeking to Build a Better Consumer Profile - WSJ.com
MARCH 15, 2010 | Wall Street Journal | by EMILY STEEL.
Exploring Ways to Build a Better Consumer Profile
Nielsen, Digital-Marketing Firm eXelate Form Alliance to Merge Online
and Offline Data in Bid to Improve Ad Targeting. Digital-marketing
companies are rapidly moving to blend information about consumers'
Web-surfing behavior with reams of other personal data available
offline, seeking to make it easier for online advertisers to reach their
target audiences.
Advertisers say the push could enhance their ability to target ads at
specific types of consumers, but it is drawing scrutiny from Congress,
federal regulators and privacy watchdogs, who are already concerned
about the use of Web-surfing data.
Nielsen  consumer_research  privacy  data_driven  personalization  person  EXelate  Acxiom  advertising  marketing  customer_profiling 
march 2010 by jerryking

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