jerryking + marketing + citrus   1

The Big War Over Cuties, the Small Fruit -
July 13, 2012 | WSJ | By MIRIAM JORDAN

The Big War Over a Small Fruit
Simple but clever ideas have made America great. Now a small seedless fruit has become an emblem of marketing in our era. Will your local supermarket ever be the same again?
fruits  marketing  supermarkets  branding  brands  litigation  Lynda_Resnick  agribusiness  citrus 
july 2012 by jerryking

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