jerryking + marketing + associations   3

OPMA ::: Ontario Produce Marketing Association
Ontario Produce Marketing Association (OPMA)
Non-profit organization founded in 1990 HQ: Toronto, Ontario
The OPMA serves 220 members from all sectors of the fresh produce industry who share a common interest in supporting the Ontario fresh produce market; they represent over 90% of produce sales in Ontario.
The primary objective of the OPMA is to promote the consumption of fresh fruits and vegetables within Ontario.

(1) Education & Training
(2) Events & Networking
(3) Services (e.g. temperature reorders)
(4) Marketing

The Ontario Produce Marketing Association held its Annual General Meeting, June 13 at the Ontario Food Terminal’s Market Garden Restaurant. The meeting focused on key work underway by the association, including industry training, marketing efforts to increase consumption of produce in Ontario, government relations and industry networking events.

Ian MacKenzie, president of the Ontario Produce Marketing Association, and Ashlee Mclean, director of marketing and communications.
Presentations included a report from outgoing Chair Julian Sarraino of Fresh Taste Produce Ltd., the president’s report and finance report by OPMA President Ian MacKenzie and a look at the extensive marketing program by Ashlee Mclean, OPMA’s director of marketing and communications.

A resolution was brought forward to the membership and passed to increase the number of the board directors. Raising the board size from nine to 11 will aid in providing additional assistance and expertise for the work to be carried out by the association. The newly elected board includes Chair Frank Spagnuolo of Loblaw Inc.; Vice-Chair Chris Streef of Streef Produce Ltd.; Mr. Sarraino; Derrick Rayner of Earth Fresh Foods; Charles Waud of Waudware Inc.; Steve Bamford of Fresh Advancements; Joe Didiano of Scotlynn Investments; Steve Dimen of Ippolito Fruit & Produce Ltd.; Frank Bondi of Sobeys Ontario; Greg Maffey of Walmart Canada; and Virginia Zimm of Faye Clack Communications Inc.

One of the highlights of the meeting was the announcement of Fresh Fest, a fall event that will see the Ontario Food Terminal open to the public for the first time in its history.
farming  agriculture  associations  marketing  OPMA 
march 2012 by jerryking

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