jerryking + marketing + sony   1

Five Studios’ Mission: Winning the Distribution Rights to James Bond -
APRIL 20, 2017 | The New York Times | By BROOKS BARNES.

On Tuesday, for instance, leaders at Sony spent an hour making their case. Kazuo Hirai, the chief executive, helped give the pitch, which emphasized the studio’s deep knowledge of Bond and its ideas for expanding the franchise’s reach. In true Hollywood fashion, Sony gave its presentation inside a sound stage on a recreated set from “Dr. No,” which was released in the United States in 1963 by United Artists and laid the foundation for the entire series.

Also vying for the Bond deal — even though it pays surprisingly little — are Warner Bros., Universal Pictures, 20th Century Fox and Annapurna, an ambitious upstart financed and led by the Oracle heiress Megan Ellison. (Not competing for the business are Paramount, which has been struggling and recently hired a new chairman, and Walt Disney Studios, which has been on a box office hot streak by focusing on its own family film labels.) .....The eagerness to land Bond underscores the continuing strength of the series but also the realities of the modern movie business. As competition for leisure time increases, studios have focused more intently on global blockbusters, and those are in short supply. In some ways, the Bond series was the first to go after a worldwide audience....Under its previous agreement, Sony paid 50 percent of the production costs for “Spectre” — which totaled some $250 million after accounting for government incentives — but received only 25 percent of certain profits, once costs were recouped. Sony also shouldered tens of millions of dollars in marketing and had to give MGM a piece of the profit from non-Bond films Sony had in its own pipeline, including “22 Jump Street.”...Why, then, do studios want to distribute Bond so badly? Bragging rights, mostly. Having a Bond movie on the schedule guarantees at least one hit in a business where there is almost no sure thing.

Bond is gargantuan: The 25 movies have taken in nearly $6 billion at the North American box office, after adjusting for inflation, according to Box Office Mojo. The series has generated billions more in overseas ticket sales, home entertainment revenue, television reruns, marketing partnerships (Omega watches, Aston Martin cars, Gillette razors) and video games.
Hollywood  films  movies  pitches  ideas  idea_generation  studios  blockbusters  product_pipelines  Sony  marketing  upstarts 
april 2017 by jerryking

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