jerryking + marketing + rim   1

‘Design thinking’ strengthens brands
May. 20, 2010 | The Globe and Mail | Rasha Mourtada. A
holistic approach is at the centre of design thinking, a philosophy that
refers to applying design principles to business. It encourages
business leaders to explore solutions by imagining what could be, rather
than what they know.

Mr. Perri partly credits design thinking with the success MHz has had
since its launch in 1993. What started as a traditional design agency
producing packaging and promotional material has morphed into a
strategic digital marketing firm. Along the way it has received
international awards for its innovative marketing techniques, and its
roster of clients includes such names as Rogers and Research In Motion.

Design thinking helped his firm adapt to new technology, says Mr. Perri,
and to work across multiple media, from print to television advertising
to social media.
Rasha_Mourtada  design  marketing  Rogers_Media  RIM  advertising  advertising_agencies 
may 2010 by jerryking

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