jerryking + marketing + nestlé   1

Hard sell for the ad men
| Financial Times |

Consumer goods groups are cutting costs amid slowing growth – the advertising industry is first to feel the pinch
CPG  cost-cutting  shareholder_activism  advertising  Big_Food  advertising_agencies  P&G  bots  marketing  budgets  Unilever  ABInBev  Mondelez  WPP  Interpublic  brands  Nestlé  slow_growth 
august 2017 by jerryking

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