jerryking + marketing + lynda_resnick   2

Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell
Timeframe: March - Dec. 2009

In early 2009, life wasn't all it was cracked up to be for the pistachio. In March of that year, the FDA issued a precautionary, voluntary recall for the green nut for...
product_recalls  public_relations  commodities  branding  brands  transparency  crisis_management  FDA  marketing  Lynda_Resnick  social_media  funnies  contests  virality  from notes
december 2013 by jerryking
The Big War Over Cuties, the Small Fruit - WSJ.com
July 13, 2012 | WSJ | By MIRIAM JORDAN

The Big War Over a Small Fruit
Simple but clever ideas have made America great. Now a small seedless fruit has become an emblem of marketing in our era. Will your local supermarket ever be the same again?
fruits  marketing  supermarkets  branding  brands  litigation  Lynda_Resnick  agribusiness  citrus 
july 2012 by jerryking

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