jerryking + marketing + joe_fresh   1

globeandmail.com: Fresh idea helps turn Loblaw's fortunes around
February 7, 2009 G&M article by MARINA STRAUSS reports on
how
Loblaw's bet three years ago that the cheap chic Joe Fresh Style fashion
collection would help the grocery chain meet the challenge of archrival
discounter Wal-Mart Canada Corp.
grocery  underserved  strategy  marketing  Joe_Fresh  retailers  Loblaws  Wal-Mart  Mimran  creativity  innovation  Marina_Strauss  turnarounds 
february 2009 by jerryking

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