jerryking + marketing + ducati   1

Building Brand Runways
Jul 8, 2009 | Fast Company | by Joel Rubinson. Runways are
relationships your company can create with trading partners and
consumers that make your brands accessible, and give YOU access to
markets and marketing options you otherwise would not have. Ducati
motorcycles' sponsorship and hospitality presence (and winning record)
at the Superbike World Championship events is a runway into enthusiast
sports biking communities around the world.
sponsorships  branding  Ducati  motorcycles  Italian  marketing  events  event_marketing  relationships  Communicating_&_Connecting 
december 2009 by jerryking

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