jerryking + marketing + city_voice   3

Autobytel Inc.; Autobytel Debuts Innovative, Cost-Effective Local Marketing Opportunity for Nation's Dealers
Anonymous. Journal of Transportation. Atlanta: Feb 25, 2008.
pg. 16. How LocalConnect Works

For new vehicle dealers, the ads displaying special offers (updated
weekly) are exclusive to each dealership brand in the consumer's area
and are targeted to appear at relevant points during consumer research
activity. For example, if a consumer is researching the brand the dealer
carries, the local dealership's marketing messages and an 800 number
that dials directly into the dealership will automatically appear,
together with the opportunity to click through to view special offers as
well as customized video demonstrations and slideshows spotlighting
specific dealer inventory. Each ad's effectiveness is tracked with
detailed activity reports including amount of time spent viewing the ad,
click-throughs, emails and phone calls with playback.
ProQuest  online_advertising  websites  marketing  market_opportunities  City_Voice  classified_ads  second_hand  shopping  retention  local 
july 2010 by jerryking
Hot New Marketing Trends
August 2006 | Entrepreneur Magazine | By Gwen Moran. Go
Online:
"Think globally, act locally" is now the mantra for entrepreneurs
advertising online. Online ad spending is up as much as 33 percent over
last year, says David J. Moore, chairman and CEO of digital marketing
firm 24/7 Real Media Inc. in New York City. Earlier this year, Google
announced a new local advertising program linked to its map service and
AdWords program, allowing businesses to drive some of Google's traffic
to their brick-and-mortar locations.

"[Entrepreneurs] should pay attention to any targeting that allows them
to increase advertising efficiency by reaching users in their particular
geographic area," says Moore. Online ads are also migrating to podcasts
and blogs, where advertisers can reach very specific niche audiences.
And with increased access to broadband and the falling cost of video
production, Moore foresees a rise in online video ads for businesses as
well.
marketing  trends  local_advertising  City_Voice  targeting  target_marketing  bricks-and-mortar  web_video  pay_attention 
july 2010 by jerryking

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