jerryking + location_based_services   151

Supercharging retail sales through geospatial analytics
March 2019 | | McKinsey | By Rob Hearne, Alana Podreciks, Nathan Uhlenbrock, and Kelly Ungerman.

A retailer can now use geospatial analytics to understand the interactions between its online and offline channels. With these insights, it can create a higher-performing retail network.
====================================
Is our outlet store in San Francisco hurting foot traffic and sales at our full-price store two miles away? Or is it doing the opposite—attracting new customers and making them more likely to visit both stores? How are our five Manhattan stores affecting our e-commerce revenue? Are they making consumers more likely to shop on our website or to search for our products on Amazon? If we open a new mall store in the Dallas metro area, what impact will it have on sales at our existing stores, at our department-store partners, and online?

The answers to these kinds of questions are increasingly crucial to a retailer’s success, as more and more consumers become omnichannel shoppers......most retailers don’t give adequate thought to the cross-channel impact of their stores. They rely on gut feel or on high-level analysis of aggregated sales data to gauge how their offline and online channels interact.....there’s a way for retailers (and other omnichannel businesses) to quantify cross-channel effects, thus taking the guesswork out of network optimization. Through advanced geospatial analytics and machine learning, a retailer can now generate a detailed quantitative picture of how each of its customer touchpoints—including owned stores and websites, wholesale doors, and partner e-commerce sites—affects sales at all its other touchpoints within a micromarket......US retail sales are on an upward trajectory.....despite the growth of e-commerce, the vast majority of these purchases still happened in brick-and-mortar stores. .....So why have US retailers closed thousands of stores in the past year, with thousands more closures to come?....Because the consumer journey is changing!!......Consumers are transacting in different channels....engaging across multiple channels, often simultaneously rather than sequentially. It’s critical for omnichannel retailers to have a detailed understanding of the interplay between online and offline touchpoints, and between owned and partner networks.

Quantifying cross-channel effects

the starting point is data......from a wide range of internal and external sources. Inputs into a geospatial model would ideally include not just transaction and customer data but also store-specific details such as store size and product mix; site-specific information such as foot traffic and retail intensity; environmental data, including local-area demographics; and anonymized mobile-phone location data.......A simulation model can then quantify the sales effect of each of the retailer’s customer touchpoints on its other channels within a local market. The model must be sophisticated enough to simulate the upward or downward revenue impact of adding or removing a particular touchpoint.

Geospatial analysis reveals that the consistency and magnitude of cross-channel effects vary significantly across channel types and markets.
analytics  bricks-and-mortar  cross-channel  customer_journey  customer_touchpoints  data  e-commerce  foot_traffic  geospatial  gut_feelings  location_based_services  McKinsey  moments_of_truth  omnichannel  privacy  retailers  store_closings  security_consciousness  site_selection 
march 2019 by jerryking
Your Apps Know Where You Were Last Night, and They’re Not Keeping It Secret
DEC. 10, 2018 | The New York Times | By JENNIFER VALENTINO-DeVRIES, NATASHA SINGER, MICHAEL H. KELLER and AARON KROLIK.
location_based_services  mobile_applications  mobile_phones  privacy  surveillance  tracking 
december 2018 by jerryking
Location Analytics: Bringing Geography Back
October 31, 2012 Reading Time: 11 min 
Simon Thompson (Esri), interviewed by Renee Boucher Ferguson
analytics  location_based_services  geography  Esri  MIT 
april 2018 by jerryking
Philips leaves personalization out of latest indoor positioning job (UPDATED)
April 24, 2017 | - LEDs Magazine | By Mark Halper, Contributing Editor, LEDs Magazine, and Business/Energy/Technology Journalist
Philips  personalization  indoors  location_based_services  lighting 
october 2017 by jerryking
Understanding Indoor Location Technology, the Market and Value Drivers
How does indoor location help when retailers are increasingly embracing inventory-free stores?
IBM  indoors  location_based_services  technology 
october 2017 by jerryking
Apple's Latest Offering Explores the Great Indoors - WSJ
By Daisuke Wakabayashi, Elizabeth Dwoskin and Greg Bensinger
June 1, 2014
iBeacons  beacons  location_based_services  Apple 
october 2017 by jerryking
A Tour of the Beacosystem: Proximity and the Beacon Ecosystem: Proquest Tech & Business Books
A Tour of the Beacosystem: Proximity and the Beacon Ecosystem
By: Sean O Sullivan
Publisher: O'Reilly Media, Inc.
Pub. Date: September 16, 2015
Running Time: 1 hour 53 seconds
indoors  beacons  location_based_services  proximity 
october 2017 by jerryking
A new industry has sprung up selling “indoor-location” services to retailers
Dec 24th 2016 | Economist

Tracking technologies are ingenious. Some flash out a code to smartphone cameras by means of LED lighting; others, such as IndoorAtlas, a startup with headquarters in California and Finland, monitor how devices disrupt a store’s geomagnetic field. With smartphone ownership rising, the market for tracking phones indoors could grow fivefold between now and 2021, to a total of $23bn, says Research and Markets, a market-research firm.

What do retailers hope to gain? The answer depends on how far they push the technology. On the most basic level, a store might notice that people often walk from “frozen goods” to “alcohol”, and then bring the two closer together. A retailer could also gain more insight into which departments are best at promoting goods—all without knowing anything about shoppers beyond where their legs take them.

If stores can persuade clients to reveal personal information, too, they stand to profit more......Apple and Google are beginning to offer indoor-location services to retailers that use the motion sensors already in handsets. These can see where their owners are, and where they are moving to, using a map of existing Wi-Fi or radio-frequency signals. Shops would not need to set up systems to follow their customers’ phones.
location_based_services  mapping  new_industries  tracking  shopping_malls  retailers  Walkbase  LBMA  IndoorAtlas  foot_traffic  Wi-Fi  Aisle411  Apple  Google  indoors 
september 2017 by jerryking
Amazon-Backed TrackR Locates $50 Million in New Round - WSJ
By Patience Haggin
Aug. 2, 2017

TrackR’s integration features include the ability to let users ask Alexa to help them locate an item. It also powers Alexa’s phone-finder skill.

In addition tracker tags that fit on keychains or inside wallets, TrackR said it plans to ship later this year its Atlas device, which plugs into wall sockets, to help people locate lost items within their homes more precisely. For example, someone could place the devices in the living room, kitchen and bedroom and then ask Alexa, “What room are my keys in?” Alexa would recommend where to go.

TrackR faces competition from similar offerings from corporate giants like the HTC Fetch and Motorola Keylink, as well as venture-backed startups like Chipolo Inc. and Tile Inc., which has also raised about $60 million.
Amazon  Alexa  TrackR  location_based_services  LBMA 
september 2017 by jerryking
Feeding the parking meter a thing of the past - The Globe and Mail
PETER NOWAK
SPECIAL TO THE GLOBE AND MAIL
SEPTEMBER 5, 2017
SEPTEMBER 4, 2017

Most cities with similar apps have seen adoption levels in the single digits, according to Ian Maher, vice-president of strategic planning and IT for Toronto Parking Authority, which runs the Green P spaces. Toronto's high acceptance is the result of the Green P app being intuitive and easy to use, as well as a general tech-savviness among drivers, he says. "We have a lot of people who are app crazy."

Developed by Charlotte-based Passport Inc., the app has users enter their parking location's numerical code, which is found on curbside meters. They then select the desired amount of time and the corresponding fee is deducted from the money they load into their account via a credit card. The app sends a notification when time is about to expire and allows for extensions if necessary.

On the enforcement side, officers can look up a licence plate number on a hand-held device to see if a car is paid up, or check a location ID for an overall list of authorized vehicles in a specific area.
parking  Green_P  LBMA  location_based_services  mobile_applications  Toronto  TPA 
september 2017 by jerryking
Verizon Wants to Build an Advertising Juggernaut. It Needs Your Data First - WSJ
By Ryan Knutson
Sept. 5, 2017

Verizon still wants customers to opt-in to its most comprehensive advertising program, called Verizon Selects. Data collected under the program is shared with Oath, the digital-media unit Verizon created when it bought AOL and Yahoo.

Since access to data from customers could make it easier to tailor ads to their liking, Verizon hopes the information will help it gain advertising revenue to offset sluggish growth in its cellular business. .....Verizon makes it clear during the sign-up process what data consumers are giving up: Information about their demographics and interests, what websites they visit, what apps and features they use, and their location.

The disclaimer quickly drew criticism in the tech world. Adam Levin, a consumer advocate and founder of data-security firm CyberScout, warned in a column on HuffPost that the “hidden cost of Verizon’s ’free’ rewards program is your data.”
Verizon  privacy  loyalty_management  digital_strategies  location_based_services  opt-in  Verizon_Up  subscriptions  advertising  personal_data  Verizon_Selects 
september 2017 by jerryking
Mall Landlords Step Up Mobile Efforts to Woo Shoppers - WSJ
By Esther Fung
Aug. 22, 2017

Retailers are making progress incorporating the benefits of online shopping into the physical shopping experience, but consumers are still uncomfortable with location-based services that track their smartphones, according to a recent survey of 5,000 shoppers.

Faced with competition from online vendors, shopping-mall landlords and retailers have been trying to transform brick-and-mortar spaces with innovations such as click-and-collect services and other interactive shopping functions......“Retailers are figuring out click-and-collect over time and are making real progress toward omnichannel maturity,” said the report. Omnichannel retailing is a strategy of getting goods to customers seamlessly, whether online or in stores.

There has been a surge in the number of retailer bankruptcies and store closures this year, including many mall-based chains that are suffering from weaker mall traffic and competition from Amazon.com Inc.....According to the survey, a majority of shoppers aren’t comfortable allowing retailers to track their locations when they aren’t using the retailer’s apps or with changing messages on digital signs as shoppers pass by. Some 70% of the respondents said they weren’t likely to use retailer services that rely on location tracking via the phone when the app isn’t in use.
shopping_malls  landlords  retailers  BOPIS  omnichannel  bankruptcies  location_based_services 
august 2017 by jerryking
Mall REITs: 1Q17 Recap & 2Q17 Preview - Thasos Group
Key Conclusions

Most REITs operating malls classified as high quality Class A by Green Street Advisors have negative YoY foot traffic on a rolling quarterly basis through May 2017:
Simon Property Group (SPG): -5.4%
General Growth Partners (GGP): -5.7%
Taubman Centers (TCO): -6.2%
High-tech stores such as Apple, Microsoft, and Tesla have no effect in preventing declining traffic.
Malls with destination restaurants such as Cheesecake Factory and P.F. Chang’s underperform by 3.5%.
Malls with high-end department store anchors such as Nordstrom and Macy’s underperform by 3%.
Malls and strip centers with grocery stores and consumer staples outperform by 5%.
location_based_services  shopping_malls  REITs  insights  Thasos  outperformance 
july 2017 by jerryking
Your Roomba May Be Mapping Your Home, Collecting Data That Could Be Sold
JULY 25, 2017 | The New York Times | By MAGGIE ASTOR.

High-end models of Roomba, iRobot’s robotic vacuum, collect data as they clean, identifying the locations of your walls and furniture. This helps them avoid crashing into your couch, but it also creates a map of your home that iRobot is considering selling to Amazon, Apple or Google.

Colin Angle, chief executive of iRobot, told Reuters that a deal could come in the next two years, though iRobot said in a statement on Tuesday: “We have not formed any plans to sell data.”

In the hands of a company like Amazon, Apple or Google, that data could fuel new “smart” home products.

“When we think about ‘what is supposed to happen’ when I enter a room, everything depends on the room at a foundational level knowing what is in it,” an iRobot spokesman said in a written response to questions. “In order to ‘do the right thing’ when you say ‘turn on the lights,’ the room must know what lights it has to turn on. Same thing for music, TV, heat, blinds, the stove, coffee machines, fans, gaming consoles, smart picture frames or robot pets.”

But the data, if sold, could also be a windfall for marketers, and the implications are easy to imagine. No armchair in your living room? You might see ads for armchairs next time you open Facebook. Did your Roomba detect signs of a baby? Advertisers might target you accordingly.... iRobot said that it was “committed to the absolute privacy of our customer-related data.” Consumers can use a Roomba without connecting it to the internet, or “opt out of sending map data to the cloud through a switch in the mobile app.”

“No data is sold to third parties,” the statement added. “No data will be shared with third parties without the informed consent of our customers.”
data  mapping  privacy  location_based_services  LBMA  advertising  smart_homes  iRobot  homes  home_appliances  home_automation  home_based  informed_consent 
july 2017 by jerryking
Technology, Media & Telecommunications Predictions 2017 |
Indoor mapping 101

Googled: "retail space" headwinds "indoor mapping".

Also, 17 best images about Retail Tech on Pinterest
Deloitte  management_consulting  location_based_services  navigation  mapping  beacons  sensors 
july 2017 by jerryking
Moving targets; Smartphones and tablets
What advertisers love, and what they hate, about mobile devices

MARKETERS' MANTRA OF reaching "the right person, with the right message, at the right time" has become a lot more achievable in the p...
geofencing  location_based_services  native_advertising  advertising  mobile_phones  mobile  smartphones  tablet_computing  beacons  the_right_people  from notes
february 2017 by jerryking
Advertisers Try New Tactics to Break Through to Consumers - WSJ
By SUZANNE VRANICA
June 19, 2016

companies are rewriting their marketing playbooks. Some are blurring the line between advertising and content, in the hopes of passing through the filter of what consumers actually see and read. Others are diving deeper into data and location targeting on the theory that consumers will embrace ads that they find relevant.......Marketers have been drawn to digital advertising because of the promise of targeting consumers with more precision. But the backlash over the quantity and intrusiveness of digital marketing, and the adoption of ad blockers, is forcing them to figure out other ways to capture users’ attention......Advertisers like Coldwell Banker Real Estate LLC are embracing so-called native ads, which seamlessly blend into a user’s feed and are harder to distinguish from editorial content.

“Native ads have 50% higher click-through rates than any of our [display] banner inventory,” ....Alison Lewis, chief marketing officer of J&J’s consumer business, said that for decades, the company would create two 30-second TV spots, two billboard ads and five print ads every year. That is “not how the world works today,” she said.
advertising  offensive_tactics  Johnson_&_Johnson  Netflix  content  backlash  location_based_services  Coldwell_Banker  marketing  precision  target_marketing  playbooks 
february 2017 by jerryking
Buy, buy, baby
Sep 13th 2014 | The Economist

The advertising industry is going through something akin to the automation of the financial markets in the 1980s. This has helped to make advertising much more precise and personalised. Some advertising agencies and media companies have told their executives to read “Flash Boys” by Michael Lewis, a book about Wall Street’s high-speed traders, to make quite sure they get the message......Real-time bidding sounds high-tech but straightforward. When a consumer visits a website, his browser communicates with an ad server. The server sends a message to an exchange to provide data about that user, such as his IP address, his location and the website he is visiting. Potential ad buyers send their bids to the exchange. The highest one wins and an ad is served when the website loads. All this typically takes about 150 milliseconds.

In reality, though, the ad-tech ecosystem is stupefyingly complex. Luma Partners, an investment bank, has put together the "Lumascape", a bafflingly crowded organisational chart showing several hundred firms competing in this market. Sellers of advertising space often go through technology firms: a "supply-side platform" (SSP) helps publishers sell their inventory, and a "demand-side platform" (DSP) gives access to buyers. Many choose a data-management platform (DMP) to store and buy information about users.

Advanced behavioural targeting, which uses technology to reach specific users with the desired characteristics, helped advertisers increase their return on investment by 30-50%. One popular tactic is "retargeting", which allows advertisers to look for people who have visited their website before and show them an ad related to an item they were looking for but did not buy.
online_advertising  programmatic  advertising  advertising_agencies  LBMA  behavioural_targeting  location_based_services  automation  real-time  algorithms  ad-tech  auctions  ROI 
february 2017 by jerryking
Sending Mail in Mongolia? ‘Dissident.sloth.ploy’ Could Be the Address
AUG. 11, 2016 | - The New York Times | By BRYANT ROUSSEAU.

poetic three-word codes will soon act as a stand-in for the more common addressing convention of house number, street name and postal code, which never quite caught on in Mongolia, one of the world’s most sparsely populated countries.

They are the invention of a British start-up, What3Words, that has mapped the world into 57 trillion patches of nine square meters and given each one a unique three-word identity.

“Words are easier to remember and communicate than GPS or other alphanumeric systems,” said Giles Rhys Jones, a What3Words spokesman.
Mongolia  location_based_services  mobile_applications  What3Words  GPS  start_ups  mapping  United_Kingdom  postal_services 
august 2016 by jerryking
iBeacons: A Marketer’s Dream or Consumer’s Nightmare? | WIRED
The iBeacons circumvent the expense of Wi-Fi and the inaccuracy of GPS targeting indoors, built into devices running iOS 7 or Android 4 or higher. They can be placed seemingly anywhere, including stores, hotels, stadiums, museums, amusement parks and airports, to guide people along their journey in real-time.

Smartphone adoption and mobile app usage provides marketers with an opportunity to engage consumers when they are near a branded location or point of interest using real-time location-specific targeting. ....Contextual relevancy is key. A grocery store shopper may seek a deal on an ingredient for a saved recipe in Epicurious, a traveler may prefer mobile check-in functionality, and a visitor to an amusement site like The World of Coca-Cola may enjoy custom frames and backdrops for family photos. While the possibilities for engagement are limitless, marketers must understand each step in the customer journey and provide contextually relevant functionality specific to the location.

For example, in April WWE used its mobile app and iBeacons to drive fan engagement at its biggest event, Wrestlemania. Fans at the New Orleans convention center could receive notifications about when and where their favorite wrestling stars would be available for autograph signings. App users benefitted from a spot in the line ahead of those not using the app.
Apple  Bluetooth  engagement  sports  contextual  Opt-In  iBeacons  indoors  hotels  stadiums  museums  amusement_parks  airports  location_based_services  customer_journey  customer_touchpoints 
may 2016 by jerryking
Effect of time and location on sports fan engagement using mobile - Mobile Commerce Daily - Columns
January 28, 2016


John McCauley is vice president and general manager of OneUp Sports
By John McCauley
location_based_services  LBMA  sports  engagement 
march 2016 by jerryking
Definitive ways brands can harness the Internet of Things - iMediaConnection.com
Jessica Groopman
Contact
Follow this authorRSSTwitter Media Planning & Buying Posted on March 10, 2015
Industrial_Internet  Altimeter  brands  LBMA  location_based_services 
february 2016 by jerryking
Marketing in the Moments, to Reach Customers Online - The New York Times
JAN. 17, 2016 | NYT | By ROBERT D. HOF .

MOMENTS are having a moment in advertising. Or at least a micro moment.....It is not just a matter of reaching people at a particular time of day, a capability advertisers have employed for decades. Randy Wootton, chief executive of the ad technology firm Rocket Fuel, which recently announced a “marketing in the moment” approach, refers to ancient Greek concepts of time: chronos, or sequential time, and kairos, a moment of opportunity independent of linear time. The latter, of course, is the one his company claims to employ for marketers.

Another key, said Brian Solis, a principal analyst at Altimeter Group, a market research firm, is that the ads need to be more useful than they are attention-getting. According to a Google survey, 51 percent of smartphone owners have bought from a different company than they intended on the basis of information found online.....However, to build brands, an effort that accounts for the majority of ad spending, companies need more than a moment. And few marketers currently have all the skills needed for moments-based marketing, such as ethnographic studies of their customers and the ability to match customer data to the right context,
intentionality  immediacy  GPS  location_based_services  Greek  LBMA  advertising  instant_gratification  purchase_decisions  brands  branding  marketing  ephemerality  impulse_purchasing  contextual  Ram_Charan  P&G  real-time  Flybits  moments  linearity  seminal_moments  chronological  kairos 
february 2016 by jerryking
Retailing Through The Trough Of Disillusionment -
January 22, 2016Posted in Blog, Marketing, Mobile Marketing, Strategy, Technology, The Future

By Doug Stephens
Doug_Stephens  retailers  strategy  location_based_services  LBMA  tech-utopianism  disillusioned  Gartner 
january 2016 by jerryking
Wearable tech proves business value hands-free and in field
wearable technology presents challenges.

For one thing, most devices do not come integrated with each other or with enterprise systems, so organisations either need to do that themselves or hire third parties to help. SAP has teamed with Vuzix, for instance, to create augmented reality glasses aimed at manufacturers, logistics companies and service technicians.
LBMA  wearables  location_based_services 
november 2015 by jerryking
The fuss over wearables: The Economist explains
Mar 11, 2015 |The Economist (Online)
ON MARCH 9th Apple, probably the most successful technology company in history, held an event to launch its smartwatch, which will go on sale next month. In addition to keeping track of time, the watc...
location_based_services  wearables  Apple  magazines  from notes
november 2015 by jerryking
SXSW exclusive: First-timer reflections
MARCH 12, 2014 | RetailingToday.com| BY ANNE MARIE STEPHEN AND DEBORAH WEINSWIG

The keynote speaker at this event was legendary retailer, Richard Marcus. Marcus says tech should have a purpose in impacting the retail customer experience. He says two things matter in retailing, “take care of customers and they come back, take care of merchandise and they don’t.”

The CIO of TGIF Friday’s, Trip Sessions, shared his goal to create a more sticky experience using technology with the aim of creating a 1-1 personalized experience. They use foursquare as a tool allowing waitstaff the ability to connect directly with guests in-store.

We keep hearing that the pace of change is accelerating from retailers and industry experts alike. This conference really epitomized that theme. From CES to NRF to SXSW, the themes have been fairly consistent. Retailers need to increasingly focus on tech and the time is now. There are many tools and resources available, but they can’t afford to wait.
SXSW  LBMA  location_based_services  one-on-one  personalization  retailers  conferences  Austin  restaurants  customer_experience  stickiness  in-store 
november 2015 by jerryking
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