jerryking + impulse_purchasing   6

Big Prize in Amazon-Whole Foods Deal: Data - WSJ
By Laura Stevens and Heather Haddon
June 20, 2017

The deal for Whole Foods Market Inc., which people familiar with the matter said came together quickly, presents Amazon with several potential gains. It could use the stores as distribution hubs to build out its online grocery-delivery business. Amazon also could stock gadgets such as its Kindle e-readers and Echo speakers, as well as goods from its burgeoning private label.

The bigger opportunity, though, is data.

Amazon for years has been looking for more ways to gather information about how consumers shop. It has long been rumored to be on the prowl for a breakthrough deal, even as it set up its own much smaller Amazon Go and AmazonFresh Pickup stores as experiments.

If the deal goes through, the combination likely will be powerful. Amazon and Whole Foods can join their online and in-store knowledge to better predict what goods to carry in each store, said James Thomson, a former senior manager in business development at Amazon and now partner at the brand consultancy Buy Box Experts.....One enticing aspect of a deal between Amazon and Whole Foods is the significant overlap, analysts say, between the companies’ traditionally loyal customer bases.

A Morgan Stanley survey shows about 62% of Whole Foods shoppers are members of Amazon’s Prime service, opening the door for cross-sell promotions to entice customers who shop at both to spend more.

Amazon, though, doesn’t know how those customers shop in stores—a gaping hole in data about its more than 300 million shoppers.....Amazon has had a more difficult experiment with Amazon Go, its convenience-style store in which customers scan their phones as they walk in, pick up items to purchase and exit without a traditional checkout. The public opening has been delayed, in part because of technological hurdles and Amazon’s limited experience in managing the flow of customers and products in a physical space....

.......The data Amazon collects will likely help it decide which of its growing roster of private-label brands to expand and which new ones to launch, especially when it comes to consumables and food. Whole Foods already has a large private-label business...Bringing together online and offline data can help Amazon learn how to entice customers to make more impulse purchases online, according to analysts and retail consultants.
data  omnichannel  Amazon  Whole_Foods  physical_space  private_labels  impulse_purchasing  Amazon_Go  AmazonFresh  experimentation  cashierless  Amazon_Prime  cross-selling  in-store 
june 2017 by jerryking
Marketing in the Moments, to Reach Customers Online - The New York Times
JAN. 17, 2016 | NYT | By ROBERT D. HOF .

MOMENTS are having a moment in advertising. Or at least a micro moment.....It is not just a matter of reaching people at a particular time of day, a capability advertisers have employed for decades. Randy Wootton, chief executive of the ad technology firm Rocket Fuel, which recently announced a “marketing in the moment” approach, refers to ancient Greek concepts of time: chronos, or sequential time, and kairos, a moment of opportunity independent of linear time. The latter, of course, is the one his company claims to employ for marketers.

Another key, said Brian Solis, a principal analyst at Altimeter Group, a market research firm, is that the ads need to be more useful than they are attention-getting. According to a Google survey, 51 percent of smartphone owners have bought from a different company than they intended on the basis of information found online.....However, to build brands, an effort that accounts for the majority of ad spending, companies need more than a moment. And few marketers currently have all the skills needed for moments-based marketing, such as ethnographic studies of their customers and the ability to match customer data to the right context,
intentionality  immediacy  GPS  location_based_services  Greek  LBMA  advertising  instant_gratification  purchase_decisions  brands  branding  marketing  ephemerality  impulse_purchasing  contextual  Ram_Charan  P&G  real-time  Flybits  moments  linearity  seminal_moments  chronological  kairos 
february 2016 by jerryking
The End of the Impulse Shopper - WSJ
Nov. 25, 2014 | WSJ |By SHELLY BANJO and SARA GERMANO.

An endangered species in the retail landscape is the ''impulse buy''...grocery shoppers are becoming more intentional and this is paving the way for more innovation in physical and digital merchandising.....Many Americans have the money and the will to spend. But they are time-pressed and deal savvy, visiting stores only when they run out of items like cereal or toilet paper and after doing extensive research on purchases online and with friends. They buy what they came for—and then leave. Those habits threaten more than just gum sales at checkout. Impulse is why stores offer deep discounts on loss leaders, why they put the milk in the back corner and why marketers spend heavily to pile up products in displays at the ends of the aisles. If shoppers just target the deals and don’t let their eyes wander, long cherished models for boosting sales fall apart...the symptoms of the industry’s malaise are clear enough: extended declines in shopper traffic, weak sales growth, and a discount-driven race to the bottom that is sapping pricing power.
impulse_purchasing  bricks-and-mortar  retailers  grocery  supermarkets  habits  discounting  shopping  shopping_experience  Turnstyle  intentionality  discretionary_spending  loss_leaders  foot_traffic  merchandising  frugality  decline  symptoms  endangered  time-strapped 
january 2015 by jerryking
At Starbucks, Songs of Instant Gratification - New York Times
By MATT RICHTEL
Published: October 1, 2007

The mobile-payment technology can create a desensitizing and seductive purchase experience, said James Katz, director of the Center for Mobile Communications Studies at Rutgers University.
Starbucks  instant_gratification  music  e-commerce  buyer_choice_rejection  immediacy  purchase_decisions  VISA  mobile_phones  impulse_purchasing 
october 2011 by jerryking

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