jerryking + historians + heritage   3

FT.com / Management - The corporate memory-makers
January 11 2010 | Financial Times | By Alicia Clegg. From a
communications perspective, say enthusiasts, the combination of
technology and storytelling creates all kinds of possibilities for
businesses to bring their brands imaginatively to life as well as to
pass knowledge and skills from one generation of employees to the next.
Through the retelling of veterans’ memories, companies hope to build
stronger, more successful, cultures.
archives  business_archives  business_history  commemoration  corporate  heritage  historians  history  organizational_culture  storytelling 
january 2010 by jerryking
FT.com / Home UK / UK - A rummage in the corporate attic
July 24, 2008, Financial Times, pg. 10, article by Alicia
Clegg details how commemorative research can benefit a company
commercially with image and marketing. References Bruce Weindruch,
founder, of the History Factory, a consultancy offering "heritage
management services".
archives  branding  business_archives  commemoration  historians  history  heritage  organizational_culture  research  storytelling 
march 2009 by jerryking

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