jerryking + historians + corporate   1

FT.com / Management - The corporate memory-makers
January 11 2010 | Financial Times | By Alicia Clegg. From a
communications perspective, say enthusiasts, the combination of
technology and storytelling creates all kinds of possibilities for
businesses to bring their brands imaginatively to life as well as to
pass knowledge and skills from one generation of employees to the next.
Through the retelling of veterans’ memories, companies hope to build
stronger, more successful, cultures.
archives  business_archives  business_history  commemoration  corporate  heritage  historians  history  organizational_culture  storytelling 
january 2010 by jerryking

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