jerryking + digital_signage   26

DigitalSignageToday.com: 10 'Big Ideas' from ICX Summit 2016
June 6, 2016 | Newstex Trade & Industry Blogs, | by Christopher Hall

1. Media has become the store, so the store has to become the media

How many websites or digital signage or kiosk screens ha...
Doug_Stephens  metrics  retailers  kiosks  digital_signage  experiential_marketing  from notes
august 2017 by jerryking
Mall Facial-Recognition Software Pegs Shoppers for Advertising Pitches - WSJ.com
October 8, 2012 | WSJ |By EVAN RAMSTAD.

Big Brother, Now at the Mall
Facial-ID Software Recognizes Age, Sex—for the Sake of a Sales Pitch
advertising  digital_signage  South_Korea 
february 2013 by jerryking
On Message: Digital billboards offer advertisers a flexibility they can't normally get on roadside promotions
September 12, 2005 | Wall Street Journal | By JEANETTE BORZO,

Sell flexibility of advertising to SMB. You don`t have to choosea single message--you can run them all on digital signage.
howto  digital_signage  dayparting  Clear_Channel  Viacom  Lamar_Advertising  advertising_networks 
october 2011 by jerryking
End of the Cold Call? - WSJ.com
MAY 8, 2006 |WSJ | By JEANETTE BORZO

Small firms turn to innovative technology to make their search for clients a lot more effective.
cold_calling  small_business  LinkedIn  sales  tools  Jigsaw  Spoke  iProfile  digital_signage 
october 2011 by jerryking
How a Las Vegas Megahotel Tries to Seem Smaller - WSJ.com
Sept. 22, 2011 | WSJ | By ANDREA PETERSEN. One key to
megahotels' survival: Increasingly, they are working to counter the
perception that they're crowded, filled with long lines and just too big
to give good service....In the vast parking lot of the nearly year-old
2,995-room Cosmopolitan of Las Vegas, for example, electronic signs show
drivers how many spots are available within each level and row. Lights
above each space glow red if occupied, green if free. One Honolulu
giant, the 3,500-room Hilton Hawaiian Village Waikiki Resort, recently
tackled front-desk lines by adding "roaming lobby concierges" to answer
questions and direct some guests to alternative reception desks.

MGM Grand employs strategies at every point, from the parking lot to
check-ins to housekeeping, to make its operations feel small.
Las_Vegas  hotels  customer_experience  digital_signage  personalization  parking  queuing  customer_intimacy  concierge  concierge_services 
september 2011 by jerryking
Digital Signage: Dayparting Makes a Big Difference
Often referred to as "dayparting," segregating messages based
on the time of day offers digital signage marketers and advertisers a
way to target changing audiences.
dayparting  digital_signage 
september 2011 by jerryking
The Megatrends: What to expect in direct and interactive marketing in 2010 - ProQuest
This paper is a transcript of the closing keynote speech at the May
2007 IDM Symposium, sponsored by Oracle.
Journal of Direct, Data and Digital Marketing Practice (2007) 9, 122 – 133.
doi: 10.1057/palgrave.dddmp.4350082
digital_signage 
august 2011 by jerryking
Cheap media, cheap ads
August 21, 2007 | Digital Signage News: | Posted by Bill Gerba
digital_signage  Seth_Godin 
august 2011 by jerryking
In a Shift, Marketers Beef Up Ad Spending Inside Stores - WSJ.com
SEPTEMBER 21, 2005 | WSJ | By EMILY NELSON and SARAH
ELLISON....Some stores charge marketers a fee for in-store displays --
as if they were selling space on a roadside billboard. Others don't have
the clout or think they will be compensated through the overall boost
to sales. Those that charge face another wrinkle: there's no standard
system for measuring the audience for in-store ads and therefore no easy
way to charge for the space. The fees for each project are negotiated
on a case-by-case basis, a time-consuming task.

Ideas for Asif and LBMA as well as Turnstyle. Help stores monetize their 3rd party in-store advertising opportunities.
digital_signage  P&G  marketing  in-store  advertising_agencies  market_research  LBMA 
august 2011 by jerryking
The A.M.-P.M. Billboard
June 1, 2005 | Business 2.0 Magazine | By Jeanette Borzo. In
2002, Cincinnati's WCPO-TV was a ratings blip; now it's the No. 3 ABC
affiliate in the nation. One big reason? A digital billboard on a local
freeway. In a groundbreaking trial with Lamar Advertising in 2003, WCPO
promoted different programming depending on the time of day. When
early-evening news was plugged during the afternoon, ratings often
spiked.

Now Clear Channel and Viacom are joining Lamar in selling digital signs
in Cleveland, New York, and other cities. Made from LEDs, the signs let
several companies share one space and target messages based on
"dayparts." In the morning a department store could advertise a sale,
and in the afternoon a bar might promote happy-hour specials. "We're
moving from selling space to selling time," says Michael Hudes,
executive VP for corporate development at Clear Channel Outdoor.
digital_signage  groundbreaking 
june 2011 by jerryking
"Advertising on video screens in high schools worries critics."
13 Oct. 2009 | Globe & Mail | : by John Lorinc. A plan to
install digital information screens in Toronto high schools is stirring
concerns about whether the school board is poised to sell advertising to
a captive audience of students.

The Toronto District School Board has asked prospective vendors to
submit proposals for a "digital signage" pilot project that includes a
"self-funded solution ... with an opportunity to generate revenue."

The 48-page request for proposals indicates that the supplier of video
signs would have the right to sell space on them to cover equipment and
operating costs. The request, which was posted on a public-sector
tendering website for two weeks in late September, states that if a
pilot in a handful of downtown Toronto schools is successful, the
project could be rolled out in high schools across the city, reaching
thousands of teens.
John_Lorinc  advertising  TDSB  digital_signage  pilot_programs 
june 2011 by jerryking

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