jerryking + consumer_activism   3

Show Us the Data. (It’s Ours, After All.)
April 24, 2011 | | RICHARD H. THALER.
Companies are accumulating vast amounts of information about your likes
& dislikes. But they are doing this not only because you’re
interesting. The more they know, the more $ they can make.The collection
& dissemination of this information raises a host of privacy
issues, of course, but it also raises a broader issue: We should have
the right to access data about ourselves. Not only should our data be
secure; it should also be available for us to use for our own purposes.
After all, it is our data. A guiding principle: If a business collects
data on consumers electronically, it should provide them with a version
of that data that is easy to download and export to another Web site.
Think of it this way: you've lent the company your data, and you’d like a
copy for your own use...if we’re smart, we’ll also use the data that is
being collected to improve our own lives....US companies should embrace
a “mydata” program.
privacy  personal_data  consumers  consumer_activism  mydata  data  competingonanalytics 
april 2011 by jerryking

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