jerryking + co-operatives   7

Know where your customers are headed - and get there first
Copyright 2012 Farm Management Canada By Glenn Cheater

It’s easy to say you believe in that all-important first principle of marketing – Know Your Customer – but it’s a lot harder to put in practice: Customers are definitely fickle creatures.

But understanding customers is critical to the success of Bay Growers Co-operative in Clarksburg in the heart of Ontario’s Georgian Bay apple country. It started up a dozen years ago when 22 local growers jointly built a storage facility, but its watershed moment came when it zeroed in on what its customers – grocery retailers – were doing.

“We could see the writing on the wall,” says co-op president John Ardiel. “The retail business was consolidating. There were fewer and fewer retailers, and the next logical step was that there would be fewer and fewer suppliers.
apples  Ontario  co-operatives  farming  agriculture  customer_insights  first_principle  marketing  know_your_audience  turning_points  retailers  supply_chains  grocery  consolidation  know_your_customer 
august 2012 by jerryking
Agricultural co-operatives provide incentives to perform.jpg - Google Docs
May 15, 2012 | The Globe & Mail | An Information Feature "The Power of Co-operatives"
co-operatives  agriculture  Agropur  Quebec  farming  dairy 
may 2012 by jerryking
Co-operatives: All in this together
Mar 26th 2009| The Economist | Anonymous. How is the co-operative model coping with the recession?
co-operatives  economic_downturn  survival  strategies 
june 2009 by jerryking Two credit union bodies set to merge
Thursday, April 26, 2007 | The Globe & Mail | by RICHARD

two of the largest credit union organizations in the country are about
to tie the knot, creating a new co-operative financial powerhouse.

Credit Union Central of Ontario and Credit Union Central of British
Columbia are in the last stages of talks that will likely result in a
merger this fall, creating a huge new entity with assets of more than
co-operatives  credit_unions  mergers_&_acquisitions  financial_institutions 
may 2009 by jerryking

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