jerryking + barriers_to_adoption   9

Like great coffee, good ideas take time to percolate
Tim Harford FEBRUARY 2, 2018.

why do some obviously good idea take so long to spread?

Even if you don’t much care about London’s coffee scene, this is an important question. William Gibson, science fiction author, observed that the future is already here — it’s just not evenly distributed....Researchers at the OECD have concluded that within most sectors (for example, coal mining or food retail) there is a large and rising gap in productivity between the typical business and the 100 leading companies in the sector. The leading businesses are nearly 15 times more productive per worker, and almost five times more productive even after adjusting for their use of capital such as buildings, computers and machinery......If there were some way to help good ideas to spread more quickly, more people would have good coffee and much else besides....good ideas can be slow to spread, even when they are straightforward to grasp. In his classic textbook, The Diffusion of Innovations, Everett Rogers points out that many inventions have to cross a cultural divide: the person preaching the good idea is often quite different to the person being preached to. Rogers would probably not have been surprised to see that “not invented here” was a barrier to good practice.....good advice can work, but even good advice wears off. And we can all be resistant to new ideas. The status quo is comfortable, especially for the people who get to call the shots.....An extreme example of resistance to change lies behind the quip that “science advances one funeral at a time”, based on an observation from the physicist Max Planck. A team of economists has studied the evidence from data on academic citations, and found that Planck seems to have been right: the premature death of a star scientist opens up his or her field to productive contributions from outsiders in other domains. People can be so slow to change their minds that we literally have to wait for them to die.

There is an analogy in the marketplace: sometimes old businesses have to die before productivity improves, although that can mean desperate hardship for the workers involved...there is evidence that US industry is becoming less dynamic: there are fewer shocks, and companies respond less to them. The OECD research, too, suggests that the productivity laggards tend to be further behind in markets that are over-regulated or otherwise shielded from competition.

All too often, we don’t pick up good ideas willingly. We grasp for them, in desperation, only when we have no choice (for example, when were facing a crisis, man-made or natural).
ideas  science_fiction  virality  Tim_Harford  coffee  productivity  William_Gibson  ideaviruses  not-invented-here  status_quo  inventions  books  cultural_divides  crisis  desperation  barriers_to_adoption  customer_adoption 
february 2018 by jerryking
Trends in the Marketing of Fresh Produce and Fresh-cut Products
September 2008 | | by DR. ROBERTA COOK,Dept. of Ag and Resource Economics, University of California Davis
fresh_produce  trends  private_labels  foodservice  statistics  Roberta_Cook  food  supermarkets  grocery  fruits  vegetables  U.S.  barriers_to_adoption  surveys  slides 
february 2013 by jerryking
Barriers to Entry
The higher the barriers to entry, the more power in the hand of the incumbents.
barriers_to_adoption  michael_porter 
september 2011 by jerryking
Corporate Learning Gets Digital
July 2002 | EcontentMag.com | By Thomas Pack - Posted Jul 01,
2002. In response to Googling,""Biggest Barriers to Launching A
Corporate University?"
LMS  corporate_universities  Freshbooks  barriers_to_adoption 
november 2009 by jerryking
Taking a new look at renewables
Consulting - Specifying Engineer. Denver: Apr 2000. Vol. 27,
Iss. 4; pg. 35, 5 pgs article by Barbara Horwitz, focusing on
geoexchange systems: upfront costs; a range of geological conditions in
different regions; some offering more thermal conductivity than others,
requiring every potential application to be evaluated; lack of qualified
looping and drilling contractors; bureaucracy
geothermal  geoexchange  barriers_to_adoption  alternative_energy  renewable 
february 2009 by jerryking

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