jerryking + attention_economy   3

Opinion | Can We Slow Down Time in the Age of TikTok?
Aug. 31, 2019 | The New York Times | By Jenny Odell. Ms. Odell is a writer and artist.

"I can’t give my students more time. But I try to change the way they think about and value it."

Ms. Odell, a writer and artist at Stanford, wishes her students would slow down, be allowed to focus on one thing--particularly in an era where "Time is precious; time is money". Students spend their time responding to their phones and to social media which is a drawback to their capacity to concentrate......The attention economy demands not just consumption but also the production and upkeep of a marketable self. The work of self-promotion fills every spare moment. In the age of the personal brand, when you might be posting not just for friends but potential employers, there’s no such thing as free time.....Odell's students includes many who aren’t art majors, some of whom may never have made art before. She gives them the same advice every quarter: Leave yourself twice as much time as you think you need for a project, knowing that half of that may not look like “making” anything at all. There is no Soylent version of thought and reflection — creativity is unpredictable, and it simply takes time. .....When Odell is bird watching (a favorite pastime that is, strictly speaking, “unproductive,”), she's noticed that her perception of time slows down. All of her attention is collected into a single focal point, kept there by fascination and genuine, almost unaccountable interest. This is the experience of learning that she want for her students — that she wants for everyone, actually — but it’s a fragile state. It requires maintenance.........That’s why she's built time into her classes for students to sit or wander outside, observing something specific — for example, how people interact with their devices. She takes one of her classes on a hike, using the app iNaturalist to identify plants and animals. Students don’t just need to be brought into contact with new ideas, they also need the time for sustained inquiry, a kind of time outside of time where neither they nor their work is immediately held to the standards of productivity......Odell wants people to make work that is *deliberately useless* in a way that pokes at prevailing notions of usefulness. Art seeks not to resolve or produce, but remains (and, indeed, luxuriates) in the realm of questioning......the attention economy makes time feel contracted into an endless and urgent present. A simple awareness of history can help cultivate a different sense of time.......reading history about the past trials and successes of activism, or taking historical walking tours of a city can counter feelings of despair and distraction.....Taking a longer view can help to stop feelings of being an unmoored producer of work and reaction and all you to see yourself as an actors grounded in real, historical time. This, just as much as the capacity to follow one’s own curiosity at length, might be the best way to fortify yourself against the forces that splinter our attention.....If we want students to be thinkers, then we need to give them time to think....Let's all agree: to just slow down.
advice  art  attention_economy  buffering  Colleges_&_Universities  creativity  focus  idleness  mindfulness  monotasking  noticing  op-ed  personal_branding  reflections  self-promotion  slack_time  Slow_Movement  students  sustained_inquiry  thinking  timeouts 
7 weeks ago by jerryking
Why some killer diseases are overlooked
Simon Kuper FEBRUARY 1, 2018

A poor-children’s disease — diarrhoea, which kills the most kids after pneumonia, is another example — won’t produce many well-off, articulate advocates. Moreover, there’s no simple magic bullet for pneumonia. The disease has many causes and two main forms: viral and bacterial. Health workers often misdiagnose it, sometimes because they haven’t been trained in pneumonia. And many health workers will continue to emigrate from poor to rich countries, says Tom Kenyon, who heads Project HOPE, a health NGO.

Still, difficult as pneumonia is, it’s fixable. Its death toll has fallen, albeit slowly.
attention_economy  brain_drain  disease  malaria  overlooked  pneumonia  Simon_Kuper  vaccines 
february 2018 by jerryking
Gaining and holding attention in a cluttered world
Jun 2007 | Public Relations Tactics. New York: Vol. 14, Iss.
6; pg. 6, 1 pgs | by John Guiniven. In their breakthrough book "The
Attention Economy," Thomas Davenport and John Beck said an important
distinction exists between awareness and attention."We are aware of many
things, but not paying attention to them,' ' they wrote.When we focus
on a particular item, we become engaged, attentive, and we move to a
decision phase, which leads to the sought-after and repeat
behaviors....Finally, evaluation, often ignored in awareness campaigns,
needs to be incorporated into attention campaigns. Was the message
source - the spokesperson or the organization itself- seen as
trustworthy and credible? Was the message context related to a concern
of the audience?Was the message content engaging to the point of
audience involvement? Did the audience consider the substance of the
message?
attention  public_relations  ProQuest  Thomas_Davenport  analytics  attention_spans  awareness  attention_economy  Communicating_&_Connecting  messaging  pay_attention 
march 2010 by jerryking

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