jerryking + word-of-mouth   8

The New Style Influencers Are Digital -
September 10, 2013 | WSJ | ByELIZABETH HOLMES.

Brands Court Stars With Active Audiences to Try Turning Followers Into Shoppers
brands  WoM  influence  Word-of-mouth  fashion  apparel  bloggers  digital_influencers  stylish 
september 2013 by jerryking
Appealing to the unchurched: What attracts new members?
2002 | Journal of Nonproñt & Public Sector Marketing | by Barbara Carrick Coleman.

With an increase in competition, churches cannot afford to try to be all things to all people. Successful churches will target specific age segments and tailor their programs to appeal to members of those segments. Moreover, the importance of word-of­mouth cannot be overstated. Personal contact is the most persuasive means of attracting new members. Social programs that
welcome visitors are another means of attracting them to weekly services. In addition, the physical environment of the church also impacts individuals' first impressions and motivates them to act. Of the mass media, listings in the Yellow Pages are essential. Messages that are placed in mass media vehicles should focus on people issues, such as opportunities to meet and share common concems and interests.
churches  marketing  Word-of-mouth  target_marketing  memberships  religion 
january 2013 by jerryking
The Effectiveness of Facilitated Business-to-Business Word-of Mouth Marketing Strategies on Target Participants’ Information Sharing Behavior
Volume 12, Issue 2, 2009 | International Food and Agribusiness Management Review | Pei Xu, Joan Fulton, Corinne Alexander, and Jay Akridge.
Word-of-mouth  B2B  information_flows  agribusiness  agriculture  farming 
october 2012 by jerryking Get the blog rolling
October 6, 2011 | Report on Small Business | Anonymous
small_business  blogging  buzz  word-of-mouth 
october 2011 by jerryking
What Creates Buzz? -
OCTOBER 16, 2010 | Wall Street Journal | By JONAH LEHRER
buzz  Word-of-mouth  social_networking 
october 2010 by jerryking
Talking About the Word-of-Mouth Revolution
January 2009 |ASSOCIATIONS NOW | By: Lindy Dreyer interviews
Word-of-mouth expert Andy Sernovitz about how associations can use these
techniques to build membership.
Word-of-mouth  associations  memberships 
may 2009 by jerryking
Talk Is Cheap -
NOVEMBER 26, 2007 WSJ by SUZANNE BARLYN. Word-of-mouth
marketing as a cost-effective way to help get a business off the ground
or to stay competitive amid growing economic uncertainty.
social_networking  advertising  Word-of-mouth  third-party  validation  buzz  WoM 
march 2009 by jerryking

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