jerryking + rogers   20

Ryerson University and Rogers Update Next Big Idea in Sport Competition - Sportscaster Magazine
launch of a new national competition to help realize tech opportunities in sports applications

A number of such techno-sporting possibilities were on display during the event as Ryerson, in partnership with Rogers Communications, launched the first ever Next Big Idea in Sport Competition.

The competition will now provide up to 10 selected start-ups with four months of mentoring and support and the chance to win cash prizes totaling $100,000.

That’s to encourage start-up companies to explore innovation opportunities in the sports business, including anything from analytics, athletic performance technologies, analysis of business management, fan engagement, consumer experiences and media innovation.....Rogers is keen to inspire students and start-ups to develop new and creative solutions for athletes, coaches, teams, sport media and even professional sports leagues,
Ryerson  Rogers  sports  LBMA  analytics  start_ups 
march 2016 by jerryking
Rogers ramps up NHL ad buys - The Globe and Mail
SUSAN KRASHINSKY - MARKETING REPORTER
The Globe and Mail (includes correction)
Published Sunday, Jul. 06 2014

Rogers’ 12-year, $5.2-billion deal for National Hockey League broadcast and multimedia rights went into effect on July 1. As the company prepares for the new season, even in the height of summer, it’s latching on to any event that brings Canadian sports fans together to remind them who will soon be bringing them their hockey.

To do this, Rogers is embarking on one of the biggest years of marketing spending yet for its Sportsnet channel....The campaign marks a shift in Sportsnet’s marketing: In past, all advertising for the sports channels was produced by Rogers’s in-house advertising team; for the NHL campaign, that team collaborated with the company’s ad agency, Publicis, for the first time. The agency will be doing more advertising work as Rogers Media kicks its NHL plan into high gear. In the fall, the messaging will shift to more concrete information on the different ways that Canadian viewers can watch hockey through Rogers properties. For now, the campaign kick-off aims for a more emotional connection.
marketing  Rogers  NHL  Susan_Krashinsky  advertising  Publicis  hockey 
july 2014 by jerryking
Rogers CEO shakes up top staff in bid to return to growth - The Globe and Mail
JAMES BRADSHAW - MEDIA REPORTER
The Globe and Mail
Published Friday, May. 23 2014
Rogers  Guy_Laurence  growth  first90days  CEOs  firings 
may 2014 by jerryking
Rogers plays defence with its new investment in hockey - The Globe and Mail
BARRIE McKENNA

OTTAWA — The Globe and Mail

Published Sunday, Dec. 01 2013,
Barrie_McKenna  NHL  hockey  Rogers  CATV  television 
december 2013 by jerryking
Rogers to offer promotional ads by text - The Globe and Mail
SUSAN KRASHINSKY

MARKETING REPORTER — The Globe and Mail

Published Wednesday, Oct. 02 2013
marketing  geotargeting  Rogers  retailers  Susan_Krashinsky  text_messages  location_based_services 
october 2013 by jerryking
Maple Leaf Sports and Entertainment: ‘We are hitting the reset button’ - The Globe and Mail
GRANT ROBERTSON AND JACQUIE McNISH AND RITA TRICHUR AND DAVID SHOALTS

The Globe and Mail

Published Saturday, Jan. 12 2013
turnarounds  MLSE  BCE  Rogers 
january 2013 by jerryking
How to Stay Hired
March 1995 | Report on Business Magazine | Trevor Cole. Article explores the roles of communication and office culture in determining how long a new executive lasts in his job.
Rogers  organizational_culture  Managing_Your_Career  managing_up  Communicating_&_Connecting  listening  first90days  executive_management 
december 2012 by jerryking
How the MLSE deal was done - The Globe and Mail
grant robertson, tara perkins, rita trichur AND jacquie mcnish
TORONTO— From Saturday's Globe and Mail
Published Friday, Dec. 09, 2011
MLSE  Bell_Canada  Rogers 
december 2011 by jerryking

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