jerryking + digital   1

Q&A: General Electric's Chief Marketing Officer on Storytelling in the Digital Industrial Era | Adweek
Linda Boff says it's GE's "DNA" to adopt new media platforms early. General Electric may be 125 years old, but when it comes to innovative social media campaigns, it's often light-years ahead of most…
GE  Digital  Marketing  Advertising  CMOs  storytelling 
october 2015 by jerryking

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