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jeromekatz + esb7   119

A TikTok star with 880,000 followers breaks down how she earns money and how much she makes | Usa news site
21-year-old college student Salina, known as “Salinakilla” online, began uploading videos to TikTok about four months ago and now has 882,000 followers. She expects to hit 1 million soon.
From her success on TikTok, Salina told Business Insider that she now earns enough revenue to treat her account like a part-time job.
esb7  influencers  Online  tiktok  sales 
4 days ago by jeromekatz
Queer Closet Fashions Supportive Community on Campus : SLU
"One major issue in the queer community involves the expression of gender," senior Regis Wilson, past president of the Rainbow Alliance and Queer Closet co-organizer, said. "Many individuals question their gender and how best to express it at an affordable cost. One way we thought of bridging that gap was Queer Closet. With this resource, gender queer, questioning, androgynous and transsexual individuals can experiment with their gender expression." 
esb7  social-entrepreneur  socialentrepreneurs  socialentrepreneurship  SLU 
15 days ago by jeromekatz
Democrats More Positive About Socialism Than Capitalism
Compares Americans attitudes toward big business vs. Small business
esb7  ch1  attitudes  capitalism  socialism  economics 
15 days ago by jeromekatz
Lean Canvas – a Tool Your Startup Needs Instead of a Business Plan | Railsware Blog
Excellent basic comparison of business model canvas and lean canvas, with build-out of the lean canvas.
esb7  ch4  businessmodelcanvas  leancanvas  comparison 
27 days ago by jeromekatz
Operating Model Canvas – The Operating Model Canvas tool is about high-level operating models.
What is on this site? (1) This page – describes Operating Model Canvas – The tool, The book and The toolbox, (2) Inside the book – displays foreword, endorsements, contents page, author bios and sample pages, (3) Blog – offers many articles on operating models, business models, operating model tools and how to do operating model work, (4) Resources – contains videos, Powerpoint slides, published articles, suggested reading, the enhanced business model canvas, etc
esb7  ch15  operations  template  templates  POLSIM 
4 weeks ago by jeromekatz
Best advice for achieving financial independence: Mr. Money Mustache - Business Insider
"Every time you contemplate buying a new pair of shoes or a fancy bottle of wine or a shiny new pickup truck, you are building the walls of that maze a little higher and thicker," he said. "Every time you learn a new skill or solve a problem without spending too much money or get outside for a walk, you are tearing those same walls down."
esb7  personalfinance  income  savings 
4 weeks ago by jeromekatz
Team Management Platform to Manage Any Work & Any team | monday.com
monday.com helps startup teams plan together more efficiently and execute projects that deliver results on time. Its ease of use and flexibility means fast onboarding and the ability to manage your projects your way. Collaborate on anything, see who’s doing what and when, know where things stand, and communicate in the context of any project when your team uses monday.com.
esb7  operations  projectmanagement  Online  SaaS 
5 weeks ago by jeromekatz
Stanford Technology Ventures Program : Principled Entrepreneurial Action and Knowledge
The Principled Entrepreneurial Action and Knowledge (PEAK) initiative prioritizes applied ethics in entrepreneurship education. PEAK is an educational collaboration led by Stanford University, Duke University and the University of St. Thomas.

It’s time to start teaching applied ethics.
esb7  ch3  ETHICS  stanford 
5 weeks ago by jeromekatz
Teaching Principled Entrepreneurship | Stanford eCorner
Find self-reflective case study protagonists, consider your terminology, go beyond crisis management, cast a wide net for students, model respectful yet pointed debate. They’d been spurred along by Ray Dalio, founder of Bridgewater Associates and author of the bestselling book Principles, who spent hours of class time working one-on-one with students as they tried to capture actionable guidelines for their future personal and professional behavior. (The principles in Dalio’s own book range from “Be radically open-minded and radically transparent” to “Never allow the idea meritocracy to slip into anarchy.”)
esb7  ch3  ETHICS  casestudies  stanford 
5 weeks ago by jeromekatz
WeWork's toxic phone booths were created in-house by its 'Powered by We' business | Fresh News Now
WeWork plans to do more tests on phone booths after discovering thousands of them contained the potentially harmful chemical formaldehyde, according to an email seen by Business Insider. The toxic phone booths were designed internally by WeWork and built by a contract manufacturer in China, multiple sources told us. WeWork did not have detailed supply chain management systems in place to determine where the Chinese vendor sourced its materials, these people say.
esb7  quality  toxic  supplychain  problems 
5 weeks ago by jeromekatz
Pitch Deck Guide: Templates and Examples for Pitching to Investors
Here are the four most common types of decks:
The Problem-Solution Deck
The Vision-Opportunity Deck
The Team Deck
The Traction Deck
The most commonly used pitch deck template is the Problem-Solution Deck, which is ideal for founders with especially unique solutions to widespread problems. 

All four frameworks contain the same informational points, organized in different ways. A variety of templates exist online and can be modified to meet your needs. However, don’t be afraid to venture outside of existing formats, so long as you're including necessary information.
esb7  BIZ6403  pitchdeck  advice  types 
6 weeks ago by jeromekatz
What Actually Happens After You Raise Money | DocSend
For this post, I’m going to go through all the things we had to figure out after we closed our first round of real funding (it’s a long list). In late 2013, we closed $1.7m from a fantastic group of investors including SoftTech, Cowboy, Lerer, and angels. In no particular order, here is the list of things we needed to figure out after closing and who we now use now.
esb7  ch8  ch15  Funding  hiring  services  advice  examples 
6 weeks ago by jeromekatz
B2B Branding: The Ultimate Guide to Build a Brand in 2019 | Growmodo
10 steps to building a brand: Start With “WHY”
Understand That Design Matters
Be Consistent, So People Recognize You
Tell An Engaging Brand Story
Be Authentic!
Know Where You Are At
Use Influencer Marketing
Leverage Partnerships
Use Guerrilla Marketing And Go Viral
Focus More On Providing Value Than Selling
esb7  ch9  brand  branding  how-to  guide 
7 weeks ago by jeromekatz
Customer Profile Template 2019: The Ultimate Guide [Free Download]
How to fill it out, describes 3 kinds of fit, also gives an "ideal customer framework" for targeting the most profitable customers.
esb7  ch9  customer  customerdevelopment  profile  customerprofile 
7 weeks ago by jeromekatz
Customer-Centric Website Design: A Beginner's Guide | Growmodo
Nobody cares about your product or services. Everything they are interested in is what you can do for them. The business that wins the battle to prove they know what the customer needs and they’re able to fulfil those needs will win the sale and boost their bottom line.

You need to be that business.
esb7  ch9  design  customer  customerdevelopment  how-to  howto 
7 weeks ago by jeromekatz
Customer Profile Template 2019: The Ultimate Guide [Free Download]
The Complete Customer Profile Toolbox and how-to guide. Get everything you need to determine and create your ideal customer profile in the next 24 hours and start boosting retention & revenue.
esb7  ch9  customer  customerprofile  profile  template  templates  how-to  howto  growmodo 
7 weeks ago by jeromekatz
Marketing Automation for the Whole Customer Lifecycle
With Customer.io, send targeted emails, push notifications, and SMS to lower churn, create stronger relationships, and drive subscriptions.
esb7  automation  customerservice  App  apps  SaaS  customers 
7 weeks ago by jeromekatz
Inside TurboTax’s 20-Year Fight to Stop Americans From Filing Their Taxes for Free — ProPublica
Lobbying on one hand and designing their free software to generate and manage FUD.
esb7  ch3  ETHICS  lobbying  design  badideas 
7 weeks ago by jeromekatz
Entrepreneur: Is Your Business Idea Good? Here's How to Find Out
Product market fit, how to find it, & 3 it's to ask for scaling.
esb7  ch4  fit  productdevelopment 
7 weeks ago by jeromekatz
Entrepreneur: How to Start a Multimillion-Dollar Amazon Business With Less Than $2,000
Detailed steps and cost for becoming an Amazon retailer.
esb7  ch5  part-time  Amazon  STARTUP  how-to  howto 
9 weeks ago by jeromekatz
A beginner’s guide to social media for small business - GoDaddy Blog
Follow these five steps to start making the most of social media marketing for your venture.
esb7  CH10  socialmedia  socialmediamarketing  guide  how-to  howto 
10 weeks ago by jeromekatz
The Rhenium Bug | Scribd
Tells about an entrepreneur who specializes in arbitrage of rare elements.
esb7  vignette  vignettes  arbitrage 
12 weeks ago by jeromekatz
Oberlo Dropshipping – Find Products to Sell on Shopify With Oberlo!
Oberlo lets you find products, add them to your Shopify store, and ship them directly to your customers. No inventory, no risk. Let's start dropshipping! Has training, ebooks and more under resources.
esb7  ch5  ch10  dropshipping  wholesaling  advice  dropship  tools  ecommerce 
12 weeks ago by jeromekatz
State Tax Collectors Want You - The Wall Street Journal.
Online sales CAN be taxed.
esb7  taxes  Online 
august 2019 by jeromekatz
Why this startup has put a focus on keeping restrooms clean - St. Louis Business Journal
Hoffman said his startup began its pivot to the custodial management concept after one of its airport customers said the “single largest issue they faced is keeping their restrooms and facilities clean.” Delving into the airport’s claim was originally a nights and weekends project for Hoffman, with the startup later conducting market research and discovering what it believes is a “massive untapped market.” 
esb7  ch7  ch4  pivot  strategy  opportunity  opportunityrecognition 
august 2019 by jeromekatz
To Score Big, Add a Smile to Your Pitch | AOM Insights
Managers who express unbridled joy when pitching new projects are more likely to get buy-in from their employees and see their efforts succeed, researchers say.
esb7  ch8  Pitch  Pitching  pitchdeck  advice  Presentations 
august 2019 by jeromekatz
The 6 Decision-Making Frameworks That Help Startup Leaders Tackle Tough Calls | First Round Review
he art of decision-making isn’t always about capturing some elusive “best” decision — it’s about making the most of information available, garnering trust across stakeholders and executing with conviction. In this roundup, we've gathered 6 time-tested tools, frameworks and principles for making high-quality decisions at fast-moving startups
esb7  ch7  MGT421  MGT621  decision-making  frameworks 
august 2019 by jeromekatz
NYTimes: Undercover in a Hospital Bed
Stories move data from the head to the heart,” said Kristin Baird, president and chief executive of the Baird Group, a Wisconsin-based company that performs secret shopper and other consulting services for health care organizations. She has seen how patient stories that exemplify otherwise confusing trends in the data can influence health care executives powerfully.
esb7  ch8  storytelling  story 
july 2019 by jeromekatz
Homepage - Business Ethics Resource Center
Focuses: (1) principled leadership, (2) ethical culture, (3) corporate compliance, (4) ethical decision-making.
esb7  ch3  ETHICS  advice  website 
july 2019 by jeromekatz
My Frantic Life as a Cab-Dodging, Tip-Chasing Food App Deliveryman - The New York Times
Food deliver bike riders - I learned up close how the high-tech era of on-demand everything is transforming some of the lowest-tech, lowest-status, low-wage occupations — creating both new opportunities and new forms of exploitation.
esb7  ch5  part-time  gig  sidegig  subcontracting 
july 2019 by jeromekatz
American kids want to be YouTube stars: survey - Business Insider
A recent survey of 3,000 kids found that being a YouTube star was a more sought-after profession than being an astronaut among kids in the US and the United Kingdom.
Children ages 8 to 12 in the US, the UK, and China were recently polled in honor of the 50th anniversary of the Apollo 11 mission, which resulted in the first person to walk on the moon.
esb7  ch1  CH2  youngentrepreneur  youngentrepreneurs  youth  youthentrepreneur 
july 2019 by jeromekatz
Entrepreneurial Ecosystem Building Playbook Draft 3 - Intro
This draft playbook will lead us to a more comprehensive and easy-to-use toolkit aimed at helping communities everywhere unlock their entrepreneurial potential.
esb7  ch1  ch3  ecosystem  ecosystems  advice  ebooks  kauffmanfoundation 
july 2019 by jeromekatz
Make an App with No-Code. Start building today for free.
Let's you build an app from a spreadsheet. Free for up to 5 users. Would work well for developing prototypes.
esb7  apps  App  appdesign  appdevelopment  spreadsheets  MGT421  MGT621 
july 2019 by jeromekatz
Entrepreneurship Opportunity in America: Insights from the U.S. GEM Report by Babson College - issuu
The Blank Center for Entrepreneurship at Babson College explores the data from the 2017 U.S. Global Entrepreneurship Monitor Report.
esb7  ch1  entrepreneurship  USA  data  womenentrepreneurs  minorities  youthentrepreneur 
july 2019 by jeromekatz
Money managers warn of opportunity zone risks - St. Louis Business Journal
FOLLOW THE MONEY: A PRIMER ON OPPORTUNITY ZONE INVESTING - The potential benefits to investors are many, from the deferral of taxes owed on investment returns to the ability to completely shelter from taxes any future cash-outs from properties or businesses located in Opportunity Zones. Proponents see the arrangement as a win for investors, states and communities seeking to revitalize blighted and underutilized areas. Others have raised concerns that Opportunity Zones are yet another giveaway to the wealthy at the expense of the poor.
esb7  ch14  finance  opportunityzone  jobsact 
june 2019 by jeromekatz
How Supreme Lost Control of Its Billion-Dollar Brand - The Wall Street Journal.
Skater focused brand was slow to expand and get trademarks and now fights globally for its rights.
ESB6  esb7  ch17  Legal  IP  intellectualproperty 
june 2019 by jeromekatz
12 Industries Experts Say Millennials Are Killing — And Why They're Wrong - CB Insights Research
The perception of the millennial generation as exceptionally narcissistic, immature, and disengaged from society has fueled a thousand hot takes on the industries they're “killing." Here's what's really going on.
esb7  ch4  CH10  demographics  millenials  trendanalysis  trends 
june 2019 by jeromekatz
Small Business Guide to Data Protection (Updated for 2019)
Advice on best protection practices for small businesses and their data.
ESB6  esb7  ch16  risk  riskmanagement  protection  advice  data 
june 2019 by jeromekatz
Research: Why Reputation Management Matters - Vendasta Blog
Advice on how to use reputation management to retain small business customers. From vendasta.
esb7  CH10  retention  churn  advice  study  data 
june 2019 by jeromekatz
17 Pitch Deck Templates Inspired By Real-Life Startups and Businesses [Edit and Download] | Visual Learning Center by Visme
In this article, we’ve put together 17 brilliant pitch deck templates, inspired by real-life startups and successful businesses, to help you attract investors and support for your own company.

Each pitch deck template below by Visme follows the same structure as the actual presentation it takes inspiration from. In fact, we went the extra mile and made it even better!
ESB6  esb7  MGT421  MGT621  Pitch  pitchdeck  Pitching  examples  templates  design  graphics 
june 2019 by jeromekatz
Deloitte's Surprising New Survey of More Than 16,000 People Reveals How Employees Really Want to Be Recognized at Work | Inc.com
Remember: recognizing and rewarding employees for their good work is one of the best and most effective things any leader can do to move the needle on employee engagement and performance. And it doesn't need to cost a lot of money. A simple "thank you" is usually all it takes.
ESB6  esb7  ch18  HRM  praise  motivation  recognition  INC 
june 2019 by jeromekatz
Side hustle ideas: A beginner’s guide to planning a venture outside the nine-to-five - GoDaddy Blog
Basics of building out a side-hustle or part-time gig. From GoDaddy.
ESB6  esb7  ch5  part-time  part-time-to-full-time  sidegig  gig 
june 2019 by jeromekatz
From Instagram To Slack: 9 Successful Startup Pivots - CB Insights Research
Before dominating their respective spaces, these companies looked very different from what they are known for today. Check out their stories to understand what it takes to successfully pivot. Anand Snawal also write about Foursquare being another one in his 5/31/2019 cbinsights email.
ESB6  esb7  ch7  pivot  strategy  examples 
june 2019 by jeromekatz
Tax Cuts and Jobs Act Offers Favorable Tax Breaks for Businesses - Peterson Sullivan Accounting
Described tax situation of professional corporations, including Qualified Business Income deductions.
ESB6  esb7  ch17  taxes  Legal  PC  taxbenefits 
june 2019 by jeromekatz
Personal Service Corporations
Describes professional corporations (called Personal Service Corporations by the IRS) and talks about their tax rate. Also discusses Qualified Personal Service Corporations.
ESB6  esb7  ch17  Legal  taxes  legalform  PC 
june 2019 by jeromekatz
Self background check | Komando.com
Excellent rundown of types of information and providers of it. Focus is on self-checking, i.e. doing a background check on yourself.
ESB6  esb7  ch17  Legal  background-check  advice  lists 
may 2019 by jeromekatz
Shared Use Kitchens
Before you plan to create a shared use kitchen, here are some shared use kitchen feasibility studies worth reviewing:
ESB6  esb7  ch4  feasibility  studies  examples 
may 2019 by jeromekatz
Classroom Clickers and the Cost of Technology
Mentions pricing of clickers "$20-40 for an item that can be used in multiple classes"
ESB6  esb7  ch11  clickers  pricing  classes 
may 2019 by jeromekatz
Classroom Clickers: The Ultimate Guide
Read this Ultimate Guide to gain a clear understanding of clickers, otherwise known as classroom response systems, as well as how the different types work, and how they have evolved from being handheld remotes to mobile devices students already own.
ESB6  esb7  ch11  clickers  pricing  classes 
may 2019 by jeromekatz
The Conversation Prism – (Brian Solis + JESS3)
The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.
ESB6  esb7  CH10  socialmedia  types  infographic 
may 2019 by jeromekatz
What's Your Conversion Rate by Channel? - Marketo
Good listing of conversion rates (CVR) for a variety of different approaches. Referral > partner ? Inbound > paid > social
ESB6  esb7  CH10  promotion  conversion  cvr 
may 2019 by jeromekatz
The 7 Best Free Social Media Management Tools in 2019 | WordStream
Used to build list for social media management platforms.
ESB6  esb7  ch10  socialmedia  hootsuite 
may 2019 by jeromekatz
Google Ads Benchmarks for YOUR Industry [Updated!] | WordStream
OUTSTANDING summary of key online statistics by industry giving click through rates (CTR), cost per click (CPC), conversion rates (CVR), cost per action (CPA)
ESB6  esb7  CH10  Online  onlinemarketing  conversion  CVR  CPC  CTR  Google 
may 2019 by jeromekatz
17 Of The Biggest Startup Frauds Of All Time - CB Insights Research
Great article on famous startups with major ethical challenges: Theranos, Zenefits, Honest Company, Outcome Health, LendingClub (founder), Mozido, Hamton Creek, Virgin Hyperloop, Rothenberg Ventures, Skully, Bouxtie, WrkRiot, Asenqua Ventures, Crescent Ridge Capital Partners, Autonomy, Pixelon, Psuedo.
ESB6  esb7  ch3  ETHICS  problem  problems  lying 
may 2019 by jeromekatz
Rejection Therapy
A model for building resilience by dealing with rejection proactively.
ESB6  esb7  ch2  resilience  rejection  advice 
may 2019 by jeromekatz
The marketing appeal of the PESO model - The Business Journals
Recommended by Brad Carlson. Explains the PESO model.
ESB6  esb7  CH10  PESO  Marketing 
may 2019 by jeromekatz
Average Briton has over 500 social media friends but only five close ones in real life, poll claims | The Independent
554 friends across social media.
ESB6  esb7  CH10  socialmedia  Dunbar  networking 
may 2019 by jeromekatz
Do You Have Too Many Facebook Friends? - Big Think
Gives average & median and Dunbar.
ESB6  esb7  CH10  Dunbar  Facebook  networking 
may 2019 by jeromekatz
Science says this is how many friends you should have on social media - Business Insider
Dunbar number holds for adults on Facebook.
ESB6  esb7  CH10  Dunbar  networking 
may 2019 by jeromekatz
‘PESO’ media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas
The findings reveal major shifts from the traditional paid, earned, shared, owned (PESO) model of media use by organizations to an emerging ‘SOEP model’ (shared, owned, earned, paid). This affords new opportunities for practitioners, but also poses practical and ethical dilemmas.
esb7  ESB6  CH10  PESO  Marketing  research  contrarian 
may 2019 by jeromekatz
An Intro to the PESO Model From Its Creator, Gini Dietrich
Gini Dietrich talks about the PESO model.
ESB6  esb7  CH10  PESO  Marketing  media 
may 2019 by jeromekatz
The Differences Between Paid, Earned, Owned, and Shared Media | AllBusiness.com
Basics of PESO model, includes category for Incentives, Partnerships and Influencer Engagement. Done by Gini Dietrich, who invented the PESO model. S here means "social" not shared.
ESB6  esb7  CH10  PESO  graphic  Marketing  media 
may 2019 by jeromekatz
What the PESO model got wrong
Adjusts PESO model for PR. Adds speeches in center, may be adding free ink efforts in other categories. Also mentions model comes from Gini Dietrich in Spin Sucks.
ESB6  esb7  CH10  PESO  graphic  Marketing  media  PR 
may 2019 by jeromekatz
Social Media and Web Development Services-(W)right On Communications
PESO model contributor. Adds Media Integration. Treats center as brand.
ESB6  esb7  CH10  PESO  graphic  Marketing  media 
may 2019 by jeromekatz
What is the PESO Model for Marketing?
In 2014, digital marketing expert Gini Dietrich published Spin Sucks and in it proposed a new model: the PESO model. It has been well received and adopted by PR professionals, but marketing professionals have largely ignored this very useful model. EXCELLENT "pros and cons" table.

What is the PESO Model?
PESO stands for “paid, earned, shared, owned,” and serves as a means of segmenting all of the marketing channels at a brand’s disposal into discrete groups.
ESB6  esb7  CH10  Marketing  PESO  history  media 
may 2019 by jeromekatz
IdeaConnection: Idea Sites - websites that solicit ideas from the public
The following is a list of websites that solicit ideas from the public.
ESB6  esb7  ch4  ch9  product  productdevelopment  services  lists  idea  ideamarket  Ideas  ideaspotting 
may 2019 by jeromekatz
What websites let people share, discuss, and rate 'ideas'? - Quora
A Quora list of "idea sites" where people list ideas for products or services.
ESB6  esb7  ch4  ch9  product  productdevelopment  services  lists  idea  ideamarket  Ideas  ideaspotting  Quora 
may 2019 by jeromekatz
Exercises | HCI+D Prototyping Studio
Paper Prototype — Coffee Ordering
Your job here is to (very quickly) design a tablet app that can be used to (very quickly) place an order at the MHCI+D Studio Cafe. Then you will (very quickly) construct a paper prototype that can be used to (very quickly) test your design. Next you will find someone who wants to (very quickly) place a coffee order with the Studio Cafe barista and you will (very quickly) run a small user test with him or her to (very quickly) evaluate your design.
ESB6  esb7  ch9  product  productdevelopment  prototyping  exercise 
may 2019 by jeromekatz
Why Do People Quit Their Jobs? It's More Than Money | PayScale
What are the top reasons people are leaving a job? And what attracts people to their new organization? The latest PayScale research take a deep dive into this to find out what is impacting employee retention and what employees are looking for in a new organization.
ESB6  esb7  ch18  HRM  turnover  comparison  data  surveys 
may 2019 by jeromekatz
NPR: The Decelerator: How Do You Shutdown A Startup?
Failure examples and an open sourced site for firm closing advice.
ESB6  esb7  oldch20  fail  failure 
may 2019 by jeromekatz
How To Calculate Lifetime Value - The Infographic
Specifics of how to compute LTV or CLV of customers using Starbuck's data from 2004.
ESB6  esb7  ch9  customer  customeracquisitioncosts  customerdata  ltv  clv 
may 2019 by jeromekatz
How to Calculate Customer Lifetime Value (CLV) to Market to High Value Customers
Explains CLV and points you to a Excel spreadsheet to help calculate it for B2B and B2C businesses.
ESB6  esb7  ch9  customer  customeracquisitioncosts  customerdata  clv  ltv 
may 2019 by jeromekatz
Article: 9 Secrets to Having World-Class Customer Service
How to pick and prepare people.
ESB6  esb7  customerservice  how-to  howto  advice 
may 2019 by jeromekatz
Article: Opinion: A lawyer reveals what to do when your boss demands you sign a non-compete agreement
Nda's and how to negotiate them.
ESB6  esb7  ch18  Legal  NDA  advice 
may 2019 by jeromekatz
Motley Fool: Sinemia Shuts Its U.S. Operations; Will AMC's Stubs A-List Be Next?
Bad business models lead to bad outcomes.
ESB6  esb7  businessmodel  MGT421  MGT621 
may 2019 by jeromekatz
Grow2019 eBook series
We have designed a monthly eBook series called GROW2019 to be your all-access guide into growing your brand. We want to help you become more of who you already are, and inspire you to become the success you were destined to be. Make 2019 the year to grow your brand and grow your business.

We will be releasing all 15 eBooks throughout the year. Each eBook contains tools and worksheets to help you translate your insights into actionable steps so you can grow. Click on any of the available eBooks to get started.
ESB6  esb7  ch9  CH10  brand  branding  ebooks 
may 2019 by jeromekatz
Powers of Ten™ (1977) - YouTube
Shows macro to micro, useful example of changing perspective.
ESB6  esb7  Video  videos  ch4  creativity  perspective 
may 2019 by jeromekatz
We Analyzed 12 Of The Biggest Direct-to-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here's What We Learned
After B2B and B2C, there's D2C (direct to consumer) skipping middlemen entirely, like Casper (mattresses), Harry's (razors) and Honest (beauty).
ESB6  esb7  ch9  CH10  b2b  b2c  D2C  businessmodel 
may 2019 by jeromekatz
Inc.: A Study of 3526 Companies Shows 1 Decision Makes Startups More Successful. Most Founders Do the Opposite
One founder is better than 2 or more.
ESB6  esb7  CH2  teams  soloentrepreneur 
may 2019 by jeromekatz
100 Uncommon Uses for Common Household Items | The Family Handyman
Unexpected uses for all sorts of products. You never can tell what customers may do.
ESB6  esb7  ch9  product  customer  needs 
may 2019 by jeromekatz
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