inspiral + utility   470

The UK Web Archive (UKWA) collects millions of websites each year, preserving them for future generations. The UKWA is a partnership of the six UK Legal Deposit Libraries.

Use this site to discover old or obsolete versions of UK websites, search the text of the websites and browse websites curated on different topics and themes.
archive  history  internet  website  UK  UKWA  utility 
december 2018 by inspiral
Campaign URL Builder — Google Analytics Demos & Tools
This tool allows you to easily add campaign parameters to URLs so you can track Custom Campaigns in Google Analytics.
UTM  URL  URLbuilder  utility  tracking  analytics  Google 
june 2018 by inspiral
How to Transcribe Audio and Video Files to Text with YouTube
A quick Google search will return a list of paid transcription services where you can hire people who will accurately transcribe and convert the audio content of your digital files into text. However, if you are looking for an inexpensive and automated option, YouTube can help.

When you upload a video file to YouTube, it will automatically generate subtitles or closed captions for that video. Google uses speech recognition to transform the speech portion of your video into closed captions that are displayed in the video player when the viewer hits the CC button (see screenshot).
Youtube  transcribe  utility  Labnol  2015 
may 2017 by inspiral
Polimonitor | Political twitter intelligence
What have MPs/Peers/MEPs/MSPs/AMs/MLAs/LAMs/Govt Departments been saying on twitter?

Search them all and create alerts, completely free.
politics  politicians  socialmedia  monitoring  UK  WestminsterPublicAffairs  utility 
february 2017 by inspiral
Facebook launches a unified inbox for businesses on Facebook, Messenger and Instagram | TechCrunch
Now those businesses can respond to all of those comments from Facebook’s Pages Manager app. The inbox in the app will now include a unified stream of all that commentary — including comments on their Facebook posts, posts on their Page, messages and comments on their Instagram and videos — as well as individual tabs for focusing on individual channels.
Facebook  Instagram  FacebookMessenger  utility  FacebookPagesManager  launch  socialmedia  Techcrunch  2016 
november 2016 by inspiral
Twitter unveils new options for customer service | TechCrunch
Twitter has been expanding the customer service side of its product, with recent additions including a Customer Service settings page for businesses.

Today it’s adding a couple more features — namely, an automated welcome message that shows up whenever a customer starts a Direct Message conversation with a business’ account, and “quick replies” that ask the customer to get more specific about their request before the conversation starts.

For example, I opened a DM window with the Evernote customer service account, and before I even sent anything, I was greeted with a “Hi there!” and asked to specify whether I was checking on the status of an existing ticket, asking for technical help or submitting a feature request.
Twitter  customerservice  launch  utility  TwitterCustomerService  Techcrunch  2016 
november 2016 by inspiral
Forum Software vs. Online Community Platforms: Which is the Best Support Option for Your Company?
nage membership and dues on an individual or company level. However, if you don’t have membership requirements now or plan to track membership in your community in the future, this might be an unnecessary feature.
forums  community  utility  comparison  onlinecommunityplatform  Socious  2014 
october 2016 by inspiral
Twitter announces Periscope Producer for streams with professional equipment
Periscope is getting a big new feature today aimed at helping brands and companies share ‘professional, produced live video.’ Basically, Twitter wants Periscope videos to stop be more than just blurrycam messesshot on cellphones.

In its current form, Periscope only streams from consumer cameras devices, meaning brands with the resources for expensive equipment would be relegated to shooting video with their phones. That doesn’t make for exciting options when Facebook, YouTube, Twitch and other all offer both mobile and professional video tools.

The company has so far partnered with a few different brands like Disney, Louis Vuitton, and Sky News, but you can expect a lot more to show up soon. It will still be a bit of an uphill battle for Periscope to match up to the popularity of services like Facebook and YouTube, but with the recent success of streams on Twitter, Periscope definitely still has room to grow.
Twitter  Periscope  livestreaming  utility  TheNextWeb  2016 
october 2016 by inspiral
WhatsApp races to internationalize Snapchat’s overlaid creative tools | TechCrunch
Every member of the Facebook family of apps is pushing to bring copies of Snapchat’s best features to international audiences before Snapchat blows up abroad. There was the Facebook Camera Feed, Instagram Stories and Messenger Day — and now WhatsApp is cloning Snapchat’s creative tools.

Now you’ll be able to add overlaid text with multiple colors and fonts, drawings and emojis to photos and videos you shoot or upload with WhatsApp. These allow for better visual communication, where you can add captions, highlight certain things, jazz up scenes with silly doodles or augment them with emoji. Snapchat popularized this style of chat, which can feel more fun, inspired and vivid than messaging with just text or unadorned images.

WhatsApp has also grabbed Snapchat’s front-facing flash feature for illuminating your face by blinking your screen white, which lets you take low-light selfies. Meanwhile, you can zoom in before taking a photo or while shooting a video by dragging a single finger up and down the screen, which allows one-handed zooming.
Facebook  WhatsApp  utility  launch  competition  Snapchat  Techcrunch  2016 
october 2016 by inspiral
Snapchat starts offering customizable geofilter themes - Business Insider
You've been able to create your own Snapchat geofilter since February. But unless you're good at Photoshop, the process hasn't been simple — until now.

On Tuesday Snapchat announced customizable geofilter themes anyone can use to create filters for birthdays, weddings, and other special occasions.

The new themes are accessible through Snapchat's web tool for creating geofilters.
Snapchat  SnapchatGeofilters  utility  guide  BusinessInsider  2016 
september 2016 by inspiral
Facebook Is Sprucing Up Its Slideshow Ads With Text and Music | Adweek
Facebook is updating its Slideshow ads to help marketers make multimedia ads straight from their mobile phones.
This morning, the social network unveiled updates to its Slideshow product, which launched nearly a year ago, to now create the ads from the Facebook mobile app.
The unit already lets advertisers create multimedia images from still shots. However with today's updates, brands will be able to include text and music. Facebook is initially offering a range of themed audio tracks, but the company said it will soon allow brands to upload their own.
The latest version will also allow for including as many as 10 photos—a step up from the three to seven that were allowed in the beginning. Footage can be taken from brand photos, still images from video or from Facebook stock images.
Facebook  FacebookSlideshow  utility  text  music  onlineadvertising  redesign  AdWeek  2016 
august 2016 by inspiral
Instagram gives marketers a new tool to muzzle haters - Digiday
Brand media accounts are frequent targets of customer complaints, offensive slurs and hashtag trolls. Now Instagram is hoping to contain that by giving users — including brands — greater control over the moderation of their comments.

As the Washington Post reported, the platform has started allowing “accounts with high volume comment threads” to filter their comment streams, and even turn off comments entirely. Instagram already lets accounts with high volume of comments use a basic profanity filter and block out words or phrases commonly reported as offensive. But the new feature will let accounts take more charge and let them identify and block terms that affect them on an individual basis.

This would be particularly useful for brands that champion divisive issues of body positivity, inclusivity and diversity more than others, said Gary Nix, senior social strategist with iCrossing. “Those issues create both good and bad conversations, since people’s tempers tend to flare up more,” he said. “It can be effective in curtailing the negative side.”
Instagram  socialmedia  trolling  spam  utility  moderation  launch  Digiday  2016 
august 2016 by inspiral
Instagram seeks solution for the internet's troll problem
Campaign understands that Instagram is testing ways to manage abuse and spam, and it is trialling these methods on accounts with a high volume of comments – namely celebrities.

Instagram wouldn’t comment on whether it is testing anti-abuse tools with Swift, or whether this would give her the ability to remove all negative comments at will. 

But a spokeswoman said: "We’re always looking for ways to help people have a positive experience with comments on Instagram.

"We're currently focused on providing tools to improve accounts with the most high-volume comment threads, and we will use our learnings to continue to improve the comment experience on Instagram."
Instagram  socialmedia  trolling  spam  launch  moderation  utility  Campaign  2016 
august 2016 by inspiral
Facebook introduces guided tours and a heatmapping tool for 360 videos | VentureBeat | Social | by Ken Yeung
Facebook has launched two new creator tools designed to give publishers additional insights into how people respond to their 360 videos. More than 250,000 videos with this capability have been uploaded to the social network since September, and as adoption continues to increase, there’s going to be a need to give creators information about what’s performing and how to make adjustments to have a better experience for people.

The first tool is called Guide and is essentially a “map” to help people navigate through a 360 video as it plays. Facebook claims that it’ll allow for a “lean-back experience” and you will “never miss a key moment.” It’s similar to annotations within YouTube, where you can bookmark key moments in a video. “People who view your video will automatically be directed around the video as it plays, ensuring that they don’t miss the action,” the company explained in a blog post.

To use it, the first thing to do is check the box that states your video was recorded in the 360-degree format. Within the 360 Controls tab, enable the guide and watch your video from start to finish, identifying the parts that you’d like to highlight. When you find one, select “+ Add Point” and insert it into the guide.
Facebook  360video  utility  onlinevideo 
august 2016 by inspiral
Twitter Just Launched a Stand-Alone 'Dashboard' App for Small Businesses | Adweek
Twitter is introducing a stand-alone app targeted at small businesses that want a better, quicker and cheaper way to manage their presence on the platform. 
Twitter Dashboard, as it's called, is designed for businesses—specifically, small and medium-sized businesses—to more easily track and engage with their audiences. The free app is still in beta but is available to all U.S. businesses via iOS devices. There's also a desktop web version.
TwitterDashboard  Twitter  socialmedia  utility  SME  launch  AdWeek  2016 
july 2016 by inspiral
Trello vs CoSchedule: Editorial calendar review for content marketers - WP Curve
Trello and CoSchedule are two tools that at first glance don’t seem to be direct competitors, but with Trello’s calendar power-up, they both can make powerful editorial calendars and content planning tools. Each of these tools are easy to learn and have excellent user experiences.
socialmedia  calendar  utility  review  Trello  CoSchedule  WPCurve  2015 
june 2016 by inspiral
Facebook Launches Creative Hub | Special: Cannes Lions - AdAge
To help marketers keep ads coming, not to mention make the shift to mobile advertising, the company is now introducing Creative Hub, an online platform for agencies, brands and anyone involved in the creation of ads on Facebook, really, to share, review, test and create ads on Facebook and Facebook-owned Instagram. Facebook is billing it as an online space meant to foster collaboration.
The move is an effort to help creatives build ads more easily, said Mark D'Arcy, chief creative officer at Facebook's Creative Shop. "Before this, we didn't have a great interactive workspace," he said. "But building, experimenting and playing with form in mobile is really important. It's important for us as an industry to figure it out."
Facebook  FacebookCreativeHub  onlineadvertising  utility  launch  AdvertisingAge  2016 
june 2016 by inspiral
Instagram officially announces its new business tools | TechCrunch
Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew — like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available.

The company engaged with hundreds of businesses using its platform ahead of developing the tools in order to determine what needs were currently under-served. The business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective customers and those that would help them acquire new customers.

This led to the creation of business profiles, Insights (analytics) and new tools to promote posts.
Instagram  enterprise  onlineadvertising  launch  utility  Techcrunch  2016 
june 2016 by inspiral
Seldon Open Source Machine Learning for Enterprises and Business
Organisations want to build a one-to-one relationship with customers and make better decisions. But skilled data scientists are in short supply, and building machine learning in-house means reinventing the wheel instead of solving the parts of the problem that matter most.
Seldon is the open-source machine learning pipeline for real-time recommendations and enterprise-grade predictive analytics. It includes proven algorithms, industry models and a microservices API to productionize your own. Seldon is platform-agnostic with no lock-in. You keep full ownership and control of sensitive data on-premise or in the cloud.
machinelearning  artificialintelligence  recommendation  forecast  enterprise  utility  Seldon  opensource  platform  platformagnostic 
june 2016 by inspiral
Meshfire : Social Media Management Dashboard with AI: Home
Meshfire is the only social media management platform powered by artificial intelligence. Spend less time managing social media and more time building valuable relationships and communities.
socialmedia  analytics  artificialintelligence  utility  Meshfire 
june 2016 by inspiral
ReplyUp | The best way to send friendly follow-ups ReplyUp | The best way to send friendly follow-ups
ReplyUp sends friendly follow-up emails until they get answered. Send from inside Gmail or upload lists into ReplyUp and send in bulk. Your emails are customized and sent from you - and our tool is smart, pausing the follow-ups if you receive a response.
emailmarketing  Chromeextension  utility  Replyup 
june 2016 by inspiral
Traackr: Influencer Marketing Platform for the Social Enterprise
Develop relationships with the people who impact your business and your buyer’s decision making process.
Traackr helps you manage all your influencer relationships in one place.
influencer  analytics  tracking  socialmedia  utility  Traacker 
june 2016 by inspiral
Instagram officially announces its new business tools | TechCrunch
Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew — like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available.

The company engaged with hundreds of businesses using its platform ahead of developing the tools in order to determine what needs were currently under-served. The business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective customers and those that would help them acquire new customers.

This led to the creation of business profiles, Insights (analytics) and new tools to promote posts.

“We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to medium businesses,” says Instagram’s Global Head of Business and Brand Development, James Quarles, explaining the need for a specialized set of tools for business owners. Plus, he adds, “fifty percent of people follow a business on Instagram, and sixty percent learn about products and services on Instagram.”
Instagram  onlineadvertising  platform  utility  launch  Techcrunch  2016 
june 2016 by inspiral
Keller's Brand Equity Model - Strategy Tools From
Keller's Brand Equity model is also known as the Customer-Based Brand Equity (CBBE) Model. Kevin Lane Keller developed the model and published it in his widely used textbook, "Strategic Brand Management."

Within a pyramid, the model highlights four key levels that you can work through to create a successful brand. These four levels are:

Brand identity.
Brand meaning.
Brand responses.
Brand relationships.

Within these four levels are six building blocks that further help with brand development. These six building blocks are salience, performance, imagery, judgments, feelings, and resonance.
KellersBrandEquityModel  CustomerBasedBrandEquityModel  brand  analysis  management  utility  MindTools 
june 2016 by inspiral
Fabric - Twitter's Mobile Development Platform
Twitter has teamed up with one of the world’s most popular game development engines, Unity, so that game makers can take advantage of Twitter’s Fabric mobile development platform. By embedding games with Fabric, developers will get help with such important things as real-time user reports, revenue generation and attracting and retaining users, especially from social media, as you’d expect. Twitter is even giving game developers their own Web destination — ‘Fabric for Games’ – this is where we’re likely to see more gaming friendly tools roll out in the future.
Twitter  TwitterFabric  Unity  partnership  launch  mobilegaming  utility  2016 
march 2016 by inspiral
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