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5 Ways to Translate Your Content Marketing Goals into KPIs
In other words, what are your overarching marketing goals? Here are some goals you may want to focus on:

Increase brand awareness.
Drive more traffic to your website.
Generate sales leads.
Convert more leads into customers.
Improve retention and drive upsell.
keyperformanceindicators  metrics  brand  awareness  traffic  sales  leadgeneration  conversion  retention  crosssell  upsell  loyalty  review  guide  ContentMarketingInstitute  2015  contentmarketing 
december 2015 by inspiral
Intercom on Customer Engagement: how to craft the right message for the right users at the right time
Chapter 1 covers defining the audience for your message by segmenting users according to behavior and action.
Chapter 2 discusses crafting your message for maximum impact; what voice, tone, format, and language to use.
Chapter 3 covers the right way and the right time for a message; what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
customerengagement  customerservice  segmentation  time  emailmarketing  email  inappmessage  SMS  directmail  Twitter  Facebook  pushnotification  survey  onlinesurvey  onboarding  announcement  targeting  styleguide  writing  relevance  personalisation  feedback  invitations  eventmarketing  apologies  promotions  frequency  schedule  activation  milestonemessage  milestone  churn  upsell  crosssell  guide  bestpractice  Intercom  2015 
november 2015 by inspiral

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