inspiral + targeting   95

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower | News | The Guardian
For more than a year we’ve been investigating Cambridge Analytica and its links to the Brexit Leave campaign in the UK and Team Trump in the US presidential election. Now, 28-year-old Christopher Wylie goes on the record to discuss his role in hijacking the profiles of millions of Facebook users in order to target the US electorate
CambridgeAnalytica  targeting  ChristopherWylie  Facebook  privacy  elections  review  critique  whistleblower  Guardian  2018 
march 2018 by inspiral
The Commodification of People | Michael A. Katell
But there’s a problem. Quantifying people is not nearly as easy as quantifying grain. Quantification requires standardization, but people aren’t standardized and the data collection methods we have for analyzing people aren’t perfect. So, shortcuts have to be made and proxies must be used to reduce the rich complexity of human experience into discreet buckets. The first reduction comes in the form of the data that is used. Despite the fact that we our lives are increasingly observed and analyzed, the domains and methods of observation come pre-loaded with certain biases. Tracking what books you read with a Kindle (or other eBook reader) requires, first, that you own a Kindle or use the Kindle app. This already eliminates that data point from consideration for all the people who stubbornly continue to read printed books or who choose to spend their limited incomes in more practical ways. Here we see how one chooses to engage with the data ecology might impact her profile. The varied choices people make about participating in social media are similarly influential in profile development, as evidenced by the increasing number of data products that use social media data as inputs (see this for a chilling example).
data  targeting  profiling  review  critique  MichaelAKatell  2017 
may 2017 by inspiral
The British data-crunchers who say they helped Donald Trump to win | The Spectator
The problem, says Jill Lepore, a historian of polling at Harvard, is that while traditional polling was bad for democracy and could be unreliable, data science was still more damaging. Politicians’ views were dictated by consultants, not principle, while voters were told only what they wanted to hear. ‘The effects of data science on the political process are probably considerably worse. Data science is the solution to one problem but the amplification of a much bigger one — the political problem.’
CambridgeAnalytica  politics  elections  targeting  data  review  critique  TheSpectator  2017 
may 2017 by inspiral
The great British Brexit robbery: how our democracy was hijacked | Technology | The Guardian
A shadowy global operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign influenced the result of the EU referendum. As Britain heads to the polls again, is our electoral process still fit for purpose?
DonaldTrump  Brexit  VoteLeave  politics  elections  targeting  SCLGroup  CambridgeAnalytica  RobertMercer  SteveBannon  AggregateIQ  USA  UK  Guardian  2017 
may 2017 by inspiral
Airlines Can Now Better Target Travelers With Ads on Facebook and Instagram – Adweek
Facebook is introducing additional ways for airlines to target summer travelers across Facebook, Instagram and Facebook’s Audience Network.

Today, the social network announced it’s rolling out dynamic ads for flights. The updates—which arrive just as the travel season gets underway for the summer—will let marketers target a person across devices based on route, schedule and price (for example, if a consumer searches for flights to California over Memorial Day, an airline could retarget the person with an ad for that flight). And it’s likely no surprise to hear it’s happening increasingly on mobile. According to new research from Facebook IQ, 93 percent of conversations happening on mobile devices last summer.
Facebook  targeting  travel  airlines  mobileadvertising  launch  AdWeek  2017 
may 2017 by inspiral
Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data – Adweek
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.

The partnership entails Oracle's data from offline purchases—like stats from a loyalty card program—that will be used to target consumers with relevant Snapchat ads based on products that they've purchased. Using hashed email addresses and anonymous files of mobile IDs, Snapchat matches up the data with Oracle's audiences of past purchase behavior.
Snapchat  metrics  partnership  MillwardBrown  Nielsen  Moat  targeting  onlineadvertising  launch  AdWeek  2017 
february 2017 by inspiral
Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System – Adweek
Snapchat may or may not become mobile television for younger generations. But the app's parent, Snap Inc., which appears to be on the cusp of an IPO, wants TV advertisers to think about it that way and spend their money accordingly. 

Today, the Venice, Calif.-based company revealed a partnership with Nielsen's mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. For the most part, it's the same kind of system—from ordering to measuring the results—that marketers are accustomed to with Nielsen's TV offerings.
Snapchat  onlineadvertising  media  rating  launch  targeting  segmentation  age  AdWeek  2017 
january 2017 by inspiral
Facebook Advertisers Now Have More Ways to Create Retargeted Ads | Adweek
Now the social giant is expanding the format to let advertisers target more Facebook users based on their web activity. For example, someone who has been looking for red dresses across multiple retailers and also likes Facebook posts and pages about dresses could automatically be served an ad for a red dress. In the past, advertisers have only been able to single out folks who specifically looked at a product on their website or mobile app.
"The top feedback and most common type of feedback that we hear is, 'Hey, can you help me drive sales beyond people visiting my website and app, including new customers?'" said Maz Sharafi, director of product marketing at Facebook. "What we can now do is say, 'Who else is potentially in-market for these products?'"
Similar to how marketers already use dynamic ads, advertisers first upload a catalog of products that they would like to promote. They then select an audience of people they'd like to target—say, women in the United States. Facebook's algorithms then look at traffic patterns on retailers' mobile sites and apps as well as information on Facebook to automatically serve a targeted promo to users.
Facebook  FacebookDynamicProductAds  onlineadvertising  targeting  launch  AdWeek  2017 
january 2017 by inspiral
Facebook Updates Anti-Discrimination Policies for Ads | Digital - AdAge
Facebook is beefing up its anti-discrimination protocols after concerns were raised about targeting technology that could unfairly impact certain races and ethnicities.
Last month, a Pro Publica report shined a spotlight on Facebook's "ethnic affinity" targeting, which lets advertisers choose which groups toward which they direct their messages. Pro Publica argued that excluding certain groups could lead to discrimination in ads for housing, employment and other categories, which would be illegal.
On Friday, Facebook said it had met with groups including the NAACP and the Congressional Black and Hispanic caucuses, concerned by the potential for inappropriate use of its targeting tools, and is implementing changes.
"We take these issues seriously," said Erin Egan, Facebook's vp of U.S. public policy and Chief Privacy Officer, in a statement released on Friday. "Discriminatory advertising has no place on Facebook."
Facebook  targeting  race  racism  review  critique  AdvertisingAge  2016 
november 2016 by inspiral
Facebook Lets Advertisers Exclude Users by Race - ProPublica
The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.
Facebook  onlineadvertising  targeting  racism  ethnicity  critique  housing  socialmedia  Propublica  2016 
october 2016 by inspiral
Snapchat adopts Facebook-style ad targeting like email, mobile device matching
Snapchat will allow brands to target ads based on people's email addresses, people who resemble those defined groups and the type of content they view.
Snapchat  targeting  launch  email  SnapAudienceMatch  Lookalikes  SnapchatLifestyleCategories  monetisation  MarketingLand  2016 
september 2016 by inspiral
Reach people ready to take action with new targeting updates | Pinterest for Business
In June, we added new forms of targeting, making it possible to target ads using data from your own business. Since then, advertisers using audiences have seen an 80% increase in clickthrough rates to their websites. Today, we're introducing the ability to target people based on engagements on Pinterest and expanding how you can target people who visit your website.
Pinterest  targeting  retargeting  launch  socialcommerce  onlineadvertising  2016 
september 2016 by inspiral
WhatsApp paves way for messages from businesses
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WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app.
The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS. WhatsApp plans to test these new services, such as fraud alerts from banks and updates from airlines on delayed flights, in the next few months.
But the company said it would not put so-called banner adverts in messages. It reiterated that its end-to-end encryption meant it did not have access to the content of messages nor did it regularly store metadata on who contacts whom.
“We want to explore ways for you to communicate with businesses that matter to you, while still giving you an experience without third-party banner ads and spam,” the company said in a blog post.
WhatsApp  integration  Facebook  customerservice  mobilemarketing  targeting  mobilemessaging  launch  FinancialTimes  2016 
august 2016 by inspiral
P&G to Scale Back Targeted Facebook Ads - WSJ
Procter & Gamble Co., the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness.

Facebook Inc. has spent years developing its ability to zero in on consumers based on demographics, shopping habits and life milestones. P&G, the maker of myriad household goods including Tide and Pampers, initially jumped at the opportunity to market directly to subsets of shoppers, from teenage shavers to first-time homeowners.

Marc Pritchard, P&G’s chief marketing officer, said the company has realized it took the strategy too far.

“We targeted too much, and we went too narrow,” he said in an interview, “and now we’re looking at: What is the best way to get the most reach but also the right precision?”
P&G  Facebook  targeting  critique  socialmedia  onlineadvertising  FMCG  WallStreetJournal  2016 
august 2016 by inspiral
Getting closer to your supporters: An evidence based research report on why small charities and other not-for-pro ts should invest in a CRM System.
Not-for-Pro t (NFP) organisations are faced with many challenges when
it comes to ensuring their activity is e cient and e ective. Understanding current audience behaviour and carefully targeting new stakeholders is becoming harder in terms of retaining loyalty and connecting through an increasing number of communication channels.
Coupled with the day-to-day pressure on organisations, from overhead costs to tax barriers, the impact can be huge on a sector which contributes an unmeasurable amount to the UK economy and on which demand is increasing.
Organisations need to reduce time spent on administrative tasks that
are important to managing activity but yet yield little in the way of results. Access conducted research of more than 400 NFP professionals, highlighting how ine ciencies within organisations were not only holding them back but draining time, energy and resources away from their core activity.
It emphasises how many of the issues that NFP professionals face could be better managed – or eliminated - using a CRM system that has been speci cally designed for the sector, leaving more time to focus on the activities which support their very existence.
charity  CRM  opportunity  markerting  data  targeting  AccessGroup  2016 
july 2016 by inspiral
Pinterest Takes a Page From Facebook's Playbook and Steps Up Its Ad-Targeting Game | Adweek
Marketers can now layer more data into campaigns. Pinterest
Today, Pinterest is launching three new types of targeting aimed at helping brands fine-tune their Promoted Pins, the site's two-year-old ad product. Up until now, brands have primarily used Pinterest's own data to target ads based on someone's interests, location or type of device. Now, Pinterest is letting marketers plug in their own data to create more sophisticated campaigns.
For one, marketers can now zero in on folks who previously visited their website, much like the slightly creepy retargeted Facebook ads that pop up in news feeds after going to a retailer's site.
Pinterest is also launching look-alike targeting to serve ads to groups of people that look similar to a brand's audience. For example, someone who regularly looks up makeup tutorials and tips online is more likely to be interested in beauty ads than someone who searches for recipe information.
Pinterest claims that early tests with look-alike targeting increased click-through rates by 63 percent.
There's also an ad-targeting option that lets marketers hone in on people based on anonymous ID signals from ads served on a mobile device or someone who subscribes to a brand's email list.
Pinterest  targeting  retargeting  lookalike  launch  AdWeek  2016 
june 2016 by inspiral
Twitter Now Lets Advertisers Target Users Who Tweet Emojis | Adweek
With emoji targeting, Domino's and Pizza Hut can target people who use the pizza emoji. Or maybe brands advertising during Tour de France will want to engage with anyone who uses the guy on a bicycle. Brands can also strike a somber tone with anyone that uses the crying face. (Kleenex, anyone?)
Twitter  emoji  targeting  onlineadvertising  socialmedia  AdWeek  2016 
june 2016 by inspiral
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App | Adweek
Khan and his army (the company is now 900 employees strong) have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature to fully take advantage of its teen-idol status among millennials. And yet, Snapchat has rapidly built its ad business since emerging as the talk of last year's Cannes Lions International Festival of Creativity. And next week, when the industry again converges on the Riviera, the company may well find itself the belle of the ball once more. Today, the company announces the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform," Khan explains. "We want [brands] to have a place where they can tell their stories, you know, in a better way."
Snapchat  onlineadvertising  API  launch  ImranKhan  interview  SnapchatAdsPartners  SnapchatCreativePartners  effectiveness  audio  SnapchatSponsoredLens  SnapchatGeofilters  TacoBell  Gatorade  creativeshowcase  targeting  AdWeek  2016 
june 2016 by inspiral
Ad Buying On Facebook Just Got More TV-Like | Digital - AdAge
That's because Facebook wants to make ad buying on its platform more TV-like for broadcast advertisers. The company said Wednesday that target rating point video buys on Facebook or Instagram can now leverage day-parting and Nielsen DMA targeting, two features that were previously unavailable. DMA targeting allows marketers to home in on a specific local television market area while day-parting delivers advertisements during specific parts of the day.
The move is meant to provide marketers further brand building capabilities on mobile, as well as flexibility to extend TV and video campaigns on Facebook with a currency broadcast advertisers are all too familiar with. At the same time, the company is telling advertisers to rethink the way they deliver video on Facebook -- particularly on mobile -- as opposed to TV.
Facebook  onlineadvertising  onlinevideo  media  mediabuying  targeting  launch  AdvertisingAge  2016 
april 2016 by inspiral
Twitter Is Making It Easier for Big Brands to Target Smaller Groups | Adweek
Twitter is adding sublayers to ad campaigns, making it easier for larger brands to better target and monitor advertising on the social media platform.
The company updated its ads editor to include an Ad Groups function that lets marketers reach smaller segments within a larger group with more detailed targeting criteria and target-specific creative. Before today's launch, Ad Groups was only available through Twitter's API, but in a blog post today, Twitter product marketing manager Andrea Hoffman wrote that the new feature offers more control for campaigns while measuring results based on audience and schedule.
"Similar to how other ad platforms are structured, Ad Groups introduce a new level in our campaign hierarchy," Hoffman wrote. "One campaign can have many ad groups, and an ad group can have many targeting criteria and creatives. This level of granular control helps advertisers improve how they measure results, set promotion schedules, test different audiences, and identify which Tweets work best."
Twitter  TwitterAdGroups  launch  targeting  AdWeek  2016 
april 2016 by inspiral
Snapchat updates its privacy policy to allow for customized ads - Digiday
The messaging and media app updated its policies today, burying them within a major product announcement introducing new video and chat features. The new privacy guidelines outline how Snapchat will be able to use customer data to customize ads going forward.

It’s a potentially key policy change that puts into writing a course that the Los Angeles-based company has been on for months as it builds a better advertising machine. Snapchat added the wording to a clause about how it uses customer information to “personalize the services by, among other things, suggesting friends or profile information, or customizing the content we show you, including ads.”
Snapchat  privacy  mobileadvertising  targeting  segmentation  review  Digiday  2016 
april 2016 by inspiral
LinkedIn Is Now Allowing Marketers to Target Ads at Specific Companies | Adweek
On Tuesday, the company announced that marketers running native ads through Sponsored Updates or Sponsored InMail campaigns can target user profiles based on a list of companies they want to reach with specific products or other sales.
The feature, which is appropriately named LinkedIn Account Targeting, allows marketers to provide a list of as many as 30,000 companies they want to target in a campaign. LinkedIn then checks to see which of those are among the 8 million companies on the platform before targeting their pages, as well as the profiles of people at those companies that match certain criteria such as job duties and seniority. 
LinkedIn  onlineadvertising  targeting  launch  company  Adweek  2016 
march 2016 by inspiral
Facebook Makes News Feed More Relevant Again With Organic Audience Optimization
With Facebook’s Audience Optimization tool, launched today, Facebook is rolling out an organic targeting feature that will help publishers reach specific subsets of audiences to better understand post engagement. Relevancy is increased when posts are tailored for a target audience. For example, post updates can be targeted to interests, such as “U2” or “basketball.” As Facebook’s announcement states, “… these tags prioritize, uniquely for each person, the topics that are most likely to interest them.”
Facebook  OrganicAudienceOptimization  targeting  launch  onlineadvertising  MarketingLand  2016 
february 2016 by inspiral
Land Rover "#Hibernot 2016" by M&C Saatchi
Land Rover has pumped around £2 million into running the latest iteration of its "#Hibernot" campaign on Instagram.
M&C Saatchi created the campaign, which builds on the initial "hibernot" position – that Britain’s dour winters should not put people off exploring the country – that was first released in 2014 and created by Rainey Kelly Campbell Roalfe/Y&R. The new campaign comprises eight films, each of which represents an hour of winter daylight and shows a couple making the most of the limited light to explore and have fun. The ads will run on instagram and will be targeted by time of day, meaning users will see the video that matches the hours of daylight left that day.
LandRover  Instagram  onlinevideo  mobilevideo  creativeshowcase  targeting  Hibernot  automotive  UK  Campaign  2016 
january 2016 by inspiral
Toyota's 'hyper-targeted' Facebook ads know what interests you
More than 100 videos with James Marsden form tailored combinations for each profile
James Marsden carries on a baffling conversation with an overly intense voiceover in the latest Toyota broadcast spot from Saatchi & Saatchi LA. But the real story here is the "hyper-targeted" Facebook ads. To create them, Saatchi filmed more than 100 short clips centered on different hobbies. ("James Marsden appreciates your love of technology!") Depending on the interests listed in the user’s profile, three different clips combine to make a single spot. Saatchi partnered on the project with Cloneless Media, a Portland, OR, VFX and production shop that specializes in rapid post-production.
Toyota  Facebook  FacebookVideo  onlinevideo  targeting  socialmedia  creativeshowcase  automotive  USA  CampaignLive  2016 
january 2016 by inspiral
How Snapchat Plans to Compete With Facebook for Advertisers' Dollars
In an alternate universe, Snapchat would have become a part of Facebook when the social network reportedly tried to buy the mobile app for $3 billion in 2013. Instead Snapchat has set its sights on recreating Facebook's success, and its employees have been discussing with people outside the company how it plans to do just that.
Snapchat has several plans in place to build its ad business in ways that would emulate Facebook's. According to several people with knowledge of the company's plans, those include improved ad targeting based on what content people are checking out in Snapchat's Discover publisher portal, as well as the sites they're browsing and searches they're conducting outside of Snapchat.
The company is also pursuing the ability for brands to fact-check whether their ads were seen. And it has pending hires of sales and measurement bosses.
In conversations with people outside the company, Snapchat execs have even floated the possibility of redesigning its Stories tab to into a algorithmically ranked feed a la Facebook's news feed that would be ordered based on the stories -- collections of posts, or "snaps," publicly uploaded in the last 24 hours -- that individuals are most likely to want to check out based on their past viewing behavior.
Snapchat  onlineadvertising  targeting  verification  socialmedia  redesign  algorithms  AdvertisingAge  2016 
january 2016 by inspiral
Kevin Plank Is Betting Almost $1 Billion That Under Armour Can Beat Nike | Inc.com
Kevin Plank built Under Armour into a $4 billion behemoth. He's just spent almost $1 billion to get into an entirely new business. Can this decade's most unlikely tech startup beat Nike?
UnderArmour  KevinPlank  interview  sportswear  quantifiedself  wearablecomputing  MapMyFitness  takeover  UARecord  marketresearch  targeting  Inc  2016 
january 2016 by inspiral
Twitter Tailored Audiences | Twitter for Business
Three ways to use Tailored Audiences:
LISTS
Use lists to target specific users, whether you want to reach your existing customers by uploading a list of their email addresses or use Twitter usernames (@handles) to target relevant influencers.
WEB
Target the people that have recently visited your website. You can collect this data using Twitter’s website tag (available through Twitter Ads), or you can use Twitter’s Official Partner Program.
MOBILE APPS
Reach groups of people who have taken a specific action in your app, such as install or sign up. You can collect data on who uses your mobile app with conversion tracking.
onlineadvertising  TailoredAudiences  targeting  retargeting  guide  Twitter  2016 
january 2016 by inspiral
Snapchat's lackluster ad business threatens $16 billion valuation | Reuters
Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fuelling investor concern that its $16 billion valuation isn't justified by a business that hasn't yet shown it has a steady source of income.
Snapchat  onlineadvertising  targeting  critique  valuation  Reuters  2015 
november 2015 by inspiral
Attitude replaces age for targeting consumers | Marketing Week
New research shows demographics are not yet dead as a means of segmenting your market since having children is a big factor in brand recommendation, but consumers’ attitudes are often more likely to unite them than markers such as age or social grade.
targeting  segmentation  consumer  attitudes  demographics  research  NetworkResearch  MarketingWeek  2015 
november 2015 by inspiral
Inside AdWords: Google brings you closer to your customers in the moments that matter
Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail -- when it matters most. Customer Match allows you to upload a list of email addresses, which can be matched to signed-in users on Google in a secure and privacy-safe way. From there, you can build campaigns and ads specifically designed to reach your audience. Users can control the ads they see, including Customer Match ads, by opting out of personalized ads or by muting or blocking ads from individual advertisers through Google Ads Settings.
Google  CustomerMatch  onlineadvertising  targeting  emailaddress  GoogleAdwords  2015 
november 2015 by inspiral
Facebook Bows Detailed Targeting | SocialTimes
Facebook quietly introduced a new ad-targeting option, detailed targeting, which combines demographics, interests, behaviors and categories.
FacebookPowerEditor  Facebook  socialmedia  targeting  launch  SocialTimes  2015 
november 2015 by inspiral
Intercom on Customer Engagement: how to craft the right message for the right users at the right time
Chapter 1 covers defining the audience for your message by segmenting users according to behavior and action.
Chapter 2 discusses crafting your message for maximum impact; what voice, tone, format, and language to use.
Chapter 3 covers the right way and the right time for a message; what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
customerengagement  customerservice  segmentation  time  emailmarketing  email  inappmessage  SMS  directmail  Twitter  Facebook  pushnotification  survey  onlinesurvey  onboarding  announcement  targeting  styleguide  writing  relevance  personalisation  feedback  invitations  eventmarketing  apologies  promotions  frequency  schedule  activation  milestonemessage  milestone  churn  upsell  crosssell  guide  bestpractice  Intercom  2015 
november 2015 by inspiral
Why Google’s new ad-targeting service will hit Facebook where it hurts | The Wall Blog
Not unlike Facebook’s Customer Audiences product, Customer Match allows advertisers to use customer interest data from their email databases to target customers with PPC ads across Gmail, YouTube and search. So if you subscribe to newsletters from a holiday magazine and receive offers from Lastminute.com, then you’ll see more ads tailored to travel.

But Customer Match is far from a “me too” service. It gives advertisers the tools to do some smart integration of PPC ads within their email marketing. For example, you can choose to target people who following a previous email promotion abandoned their cart, so you’re marketing to those who already have a strong intent to buy.
Google  CustomerMatch  targeting  onlinemarketing  opportunity  TheWall  2015 
october 2015 by inspiral
Why Facebook's New Branding-Focused Tool Changes How Its Ads Can Be Targeted | Adweek
Facebook announced a few ad developments over the weekend, but one of them—which has the potential to truly change ad targeting on the platform—may have not gotten quite the attention it deserved. 
Called brand awareness optimization, the data-based tool will let marketers know which people appeared to spend quality time viewing a newsfeed, video or display promo. But it is not using a typical "time spent" metric, where viewers are clocked for a certain number of seconds and then tallied as an "engagement" or an "interaction," said Graham Mudd, Facebook's director of ads product marketing.
"We can see if a consumer spent more time looking at that ad then they typically spend looking at ads," he explained. "When you see someone slow down and consume the ad in ways that's different from his or her previous behaviors, that's a very strong predictor that the person will remember seeing the ad."
BrandAwarenessOptimization  launch  tracking  onlineadvertising  targeting  Facebook  AdWeek  2015 
october 2015 by inspiral
Ads Are Coming to the Comments Section of Disqus Websites | Adweek
You can tell a lot about people by their online comments, and that's why Disqus believes it could be sitting on an advertising gold mine. The third-party comments service, which runs the discussion section on 3 million websites, is starting to show data-targeted sponsored comment ads.
Disqus  onlineadvertising  targeting  launch  AdWeek  2014 
november 2014 by inspiral
The 'Chinese Google' Is Making Big Bucks Using AI to Target Ads | WIRED
Deep learning can do many things. Tapping the power of hundreds or even thousands of computers, this new breed of artificial intelligence can help Facebook recognize people, words, and objects that appear in digital photos. It can help Google understand what you’re saying when you bark commands into an Android phone. And it can help Baidu boost the bottom line.
Baidu  DeepLearning  ArtificialIntelligence  onlineadvertising  targeting  AndrewNg  Wired  2014 
october 2014 by inspiral
On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody. - NYTimes.com
Linking the two isolated sets of data and teasing out information on voter preferences and opinions is a new front in microtargeting. Even smaller campaigns could use the technique to sway small but crucial sets of voters with very specific messages. Facebook’s most notable achievement may be that it makes some of the sophisticated approaches used during the 2008 and 2012 presidential campaigns affordable to other kinds of political contests.
Facebook  politics  elections  socialmedia  growth  targeting  microtargeting  NYTimes  2014 
september 2014 by inspiral
4 Marketers Who Are Winning With Location-Based Marketing Tactics | Adweek
With marketers allocating more advertising spend to mobile, a number of recent campaigns highlight how brands are now going beyond basic apps and sites to prominently play up location. Here are four interesting examples within the past few months that demonstrate what’s happening in mobile and where brands are investing most right now.
locationbasedservices  locationbasedcampaign  iBeacon  beacon  Lord&Taylor  GE  onlinecoupons  weather  targeting  MontanaBureauofTourism  geofences  VanLeeuwen  Paypal  creativeshowcase  AdWeek  2014 
august 2014 by inspiral
Facebook starts building ad links to Instagram | Digiday
Instagram is conducting a test with Mercedes-Benz that allows the luxury car brand to effectively target Facebook users who previously saw one of its Instagram ads, according to executives familiar with the campaign. Several other advertising agency execs who also recently met with Instagram said Instagram has discussed the test with them and intends to make the capability more widely available in the future. Brands will likely soon be able to use Instagram and Facebook to work their way up the purchase funnel, too. A media agency exec involved in Instagram’s ad rollout said Instagram is developing a way for advertisers to show ads to Instagram users based on the ads they saw on Facebook.
Facebook  Instagram  targeting  launch  Mercedes  DigiDay  2014 
august 2014 by inspiral
Privacy is Dead | stratechery by Ben Thompson
The net result is an iron circle in which advertisers pay free apps and sites, who in turn provide significant benefit to consumers, who in exchange surrender targeting info about their demographics and preferences. You cannot take away any one of these components without taking away all of them. Unless we as a society are willing to give up all of the benefits provided by search, social networks, and the free dissemination of information, then we will give up our privacy.
privacy  internet  free  targeting  Facebook  responsibility  Google  Stratechery  2014 
june 2014 by inspiral
Visa Ups Digital for World Cup Campaign | Adweek
With digital accounting for 30 percent of Visa’s global marketing spend, the financial giant’s World Cup media plan kicks into gear today via YouTube, Facebook and Twitter placements. This year’s World Cup is the marketer’s second time sponsoring the tournament as one FIFA’s global official advertisers. Visa CMO Kevin Burke spoke with Adweek about how digital’s role has changed since 2010.
Visa  WorldCup  sponsorship  creativeshowcase  mobilemarketing  socialmedia  onlinevideo  selfies  influencer  targeting  Facebook  Vine  Twitter  Youtube  AdWeek  2014 
june 2014 by inspiral
Weather-Informed Ads are Coming to Twitter - CMO Today - WSJ
The Weather Company has partnered with Twitter to bring weather-informed advertising to the social network. The relationship will allow marketers to target users based on the specific weather conditions of their locales. For example, a shampoo brand could use the offering to target Promoted Tweets to frizzy-haired users in high-humidity environments. Or, a beer marketer might buy more ads aimed at cities in which a sunny weekend is expected.
Twitter  weather  targeting  socialmedia  WeatherCompany  WallStreetJournal  2014 
june 2014 by inspiral
Facebook to Use Web Browsing History For Ad Targeting | Digital - Advertising Age
Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users. Soon it will begin to use that information for ad targeting on Facebook.
Facebook  socialmedia  tracking  targeting  AdvertisingAge  2014 
june 2014 by inspiral
Why Online Tracking Is Getting Creepier - ProPublica
The merger of online and offline data is bringing more intrusive tracking.
tracking  online  targeting  segmentation  critique  ProPublica  2014 
june 2014 by inspiral
Facebook Video Ads Targeting Ramps Up after Major Agency Deal | Adweek
Facebook video spots are getting new interactive components meant to drive more views for brands. The announcement coincided neatly with the social network’s ad deal with Starcom MeidaVest Group last month, which committed the agency and its brands to hundreds of millions in spending over the next few years—a deal that had a large video-buying component and opened early looks at the latest Facebook products.  Now, brands can create standard video ads—not to be confused with Facebook's premium auto-play spots—with a “video views” option, which is designed to show commercials to the users most likely to watch them. Brands can target consumers who have watched their content before, and the features appear to aimed at marketers who don't have Fortune 500 budgets
Facebook  onlinevideo  targeting  calltoaction  launch  AdWeek  2014 
june 2014 by inspiral
The Internet With A Human Face - Beyond Tellerrand 2014 Conference Talk
"Marc," I told him, "my talk is perfect for closing the conference! The first half is this incredibly dark rant about how the Internet is alienating and inhuman, how it's turning us all into lonely monsters.”
internet  trends  surveillance  bigdata  onlineadvertising  targeting  critique  forget  privacy  IdleWords  2014 
may 2014 by inspiral
Why Apple Needs to Get Better at Ads | Tech.pinions - Perspective, Insight, Analysis
But Apple faces many challenges, several of which are likely due to an ingrained resistance to the kind of behavior that makes advertising work. In order to be successful today, online and mobile advertising needs to offer the following:
iAd  Apple  mobileadvertising  critique  targeting  tracking  retargeting  attribution  programmaticbuying  Techpinions  2014 
may 2014 by inspiral
LinkedIn Gets Language Preference Targeting, Personalized Page Feeds
LinkedIn today launched two new features to help brands reach more users: language preference targeting and the personalized page feed. These new solutions, for Company Pages and Showcase Pages, are meant for companies looking to become more effective at sharing local content with users in multiple regions.
LinkedIn  socialmedia  targeting  language  redesign  CompanyPages  ShowcasePages  TheNextWeb  2014 
may 2014 by inspiral
Introducing language targeting | Twitter Blogs
Advertisers can now target Promoted Tweets and Promoted Accounts in languages that their audience understands, while users are eligible to see highly relevant ads in their language. Along with language-specific analytics, this targeting is available to all advertisers globally and through our Ads API.
PromotedTweets  promotedAccounts  targeting  language  launch  Twitter  2014 
may 2014 by inspiral
Facebook Audience Insights gives marketers an overview of their potential audiences - Inside Facebook
Facebook introduced a way for brands to learn more about the audiences they are targeted with their ads on the social network in order to refine their strategies, and the new Audience Insights tool will begin rolling out to U.S. users of Ads Manager Thursday, with access outside of the U.S. to be added “in the coming months.” Audience Insights will offer brands aggregate and anonymous information on Facebook users, including:
Facebook  socialmedia  AudienceInsights  demographics  likes  location  usage  targeting  InsideFacebook  2014 
may 2014 by inspiral
Facebook for Direct Response Marketing
A presentation about Facebook's effectiveness as a direct response marketing tool. Facebook distributed the presentation to is preferred marketing developers so they could show it to their clients.
socialmedia  digitalmarketing  targeting  CustomAudiences  LookalikeAudiences  FacebookExchange  calltoaction  ROI  optimisation  Facebook  2014 
may 2014 by inspiral
The Complete Beginner's Guide to Creating Marketing Personas
Building personas for your core audience can help improve the way you solve problems for your customers. The process of creating personas is well worth the time. Here is a blueprint and beginner’s guide to getting started.
personas  segmentation  marketing  targeting  Buffer  2014 
april 2014 by inspiral
Facebook expands capabilities for Lookalike Audiences - Inside Facebook
Facebook announced Tuesday that it is expanding the capabilities of Lookalike Audiences, allowing advertisers to create lookalikes based on people who visit their websites, use their mobile apps, or are connected to their Facebook pages.
Facebook  LookalikeAudiences  targeting  socialmedia  InsideFacebook  2014 
march 2014 by inspiral
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