inspiral + onlineadvertising   514

Big Mood Machine | Liz Pelly
In Spotify’s world, listening data has become the oil that fuels a monetizable metrics machine, pumping the numbers that lure advertisers to the platform. In a data-driven listening environment, the commodity is no longer music. The commodity is listening. The commodity is users and their moods. The commodity is listening habits as behavioral data. Indeed, what Spotify calls “streaming intelligence” should be understood as surveillance of its users to fuel its own growth and ability to sell mood-and-moment data to brands.
Spotify  music  monetisation  mood  targeting  onlineadvertising  TheBaffler  2019 
7 days ago by inspiral
The Post-Advertising Future of the Media - The Atlantic
Mid-century newspapers were as broad and unobjectionable as department stores, because department-store advertising was their business. News media of the future could be as messy, diverse, and riotously disputatious as their audiences, because directly monetizing them is the new central challenge of the news business.
media  journalism  webjournalism  onlineadvertising  decline  neutrality  partisan  forecast  TheAtlantic  2018 
january 2019 by inspiral
Reddit redesign revs up engagement for Audi | Digital - Ad Age
Reddit's redesign and new ad products seem to be paying off—for Audi, at least.

The car manufacturer's "Think Faster" campaign featured stars such as Elizabeth Banks and Liza Koshy answering questions from Redditors live – "Ask Me Anything" style – while zooming 120 mph or more in an Audi sports car. Reddit says the redesign of its website and native video ad offering have significantly increased engagement from users.
Reddit  redesign  engagement  onlineadvertising  onlinevideo  Audi  creativeshowcase  AdvertisingAge  2018 
june 2018 by inspiral
Autoplaying video ads will soon invade your Facebook Messenger inbox
But after more than a year of testing those ads, which have appeared about halfway down in users' inboxes, the Messenger team reportedly thinks the automatically playing videos won't be a nuisance.
FacebookMessenger  Facebook  onlineadvertising  autoplay  launch  Mashable  2018 
june 2018 by inspiral
Podcast Listeners Really Are the Holy Grail Advertisers Hoped They'd Be | WIRED
Forget those worries that the podcast bubble would burst the minute anyone actually got a closer look: It seems like podcast listeners really are the hyper-engaged, super-supportive audiences that everyone hoped.
podcast  media  onlineadvertising  review  effectiveness  Wired  2018 
february 2018 by inspiral
Facebook’s Motivations – Stratechery by Ben Thompson
It follows that Facebook’s ultimate threat can never come from publishers or advertisers, but rather demand — that is, users. The real danger, though, is not from users also using competing social networks (although Facebook has always been paranoid about exactly that); that is not enough to break the virtuous cycle. Rather, the only thing that could undo Facebook’s power is users actively rejecting the app. And, I suspect, the only way users would do that en masse would be if it became accepted fact that Facebook is actively bad for you — the online equivalent of smoking.

This is why I find Facebook’s focus on what is good for users to be so fascinating. On one level, maybe the company is, as they can afford to be, simply altruistic. On another, perhaps they are diverting attention from problematic trends in user engagement. Or perhaps they are seeking to neutralize their biggest threat by addressing it head-on.
Facebook  strategy  onlineadvertising  review  MarkZuckerberg  Stratechery  2018 
january 2018 by inspiral
P&G Slashes Digital by $140M Over Brand Safety. Sales Rise. | CMO Strategy - AdAge
Procter & Gamble's concerns about where its ads were showing up online contributed to a $140 million cutback in the company's digital ad spending last quarter, the company said Thursday. That helped the world's biggest advertiser beat earnings expectations. Perhaps even more noteworthy, however, organic sales outperformed both analyst forecasts and key rivals at 2% growth despite the drop in ad support.
P&G  onlineadvertising  spend  decline  media  results  review  AdvertisingAge  2017 
august 2017 by inspiral
Desktop, Mobile Ad Revenue Surpasses TV for the First Time | Digital - AdAge
Step aside, TV and desktop: Digital advertising revenue surged nearly 22% to $72.5 billion for the 2016 calendar year, up from the $59.6 billion reported in 2015, the Interactive Advertising Bureau said Thursday in a report prepared by PricewaterhouseCoopers.
Although it marks eight consecutive record breaking years, the IAB's report represents the first time mobile has overtaken desktop spending, and the first time digital as a whole has passed TV ad spend.
media  onlineadvertising  mobileadvertising  revenues  growth  IAB  PWC  USA  AdvertisingAge  2017 
may 2017 by inspiral
Adidas steps away from TV advertising as it targets $4 billion growth
Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC.

Rorsted said the firm would focus primarily on digital channels to capture younger consumers, a crucial demographic for the sports clothing line.

"It's clear that the younger consumer engages with us predominately over the mobile device," Rorsted told CNBC Wednesday.

"Digital engagement is key for us; you don't see any TV advertising anymore."
Adidas  media  onlineadvertising  sportswear  apparel  youngadults  teenagers  engagement  CNBC  2017 
march 2017 by inspiral
Google removes audio ads from Google Home hours after introducing them – BGR
Google Home owners were surprised to find themselves bombarded with audio ads for Disney’s upcoming live-action Beauty and the Beast remake this week. On Thursday morning, Reddit user CaptainCaptioni says he was getting ready for work and said “OK Google, good morning” to his Google Home, like he always does. After Google Assistant gave him the time and weather forecast, it started talking about the Disney movie.

Several other Redditors chimed in, saying they had heard it too: “By the way, Disney’s live action Beauty and the Beast opens today,” Google Assistant said. “In this version of the story, Belle is the inventor instead of Maurice. That rings truer if you ask me. For some more movie fun, ask me something about Belle.”

While an ad like this might not be so egregious if someone initiated a conversation about the movie, multiple Google Home owners on Reddit noted that they had never even searched for Beauty and the Beast.
GoogleHome  virtualassistant  onlineadvertising  critique  BeautyandtheBeast  BGR  2017 
march 2017 by inspiral
Google to Revamp Ad Policies After U.K., Big Brands Boycott - Bloomberg
Google, the primary revenue driver for Alphabet Inc., announced changes to its advertising policies after major brands pulled ads from the platform because they appeared alongside offensive content, such as videos promoting terrorism or anti-Semitism.

The U.S. company said in a blog post Friday it would give clients more control over where their ads appear on both YouTube, the video-sharing service it owns, and the Google Display Network, which posts advertising to third-party websites.

The announcement came after the U.K. government and the Guardian newspaper pulled ads from the video site, stepping up pressure on YouTube to police content on its platform.
Youtube  onlinevideo  onlineadvertising  content  review  critique  boycot  Guardian  government  UK  Bloomberg  2017 
march 2017 by inspiral
Twitter Hears Advertisers: 'We Want to Buy Like We Do on TV' | Digital - AdAge
Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy.
Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount of pre-roll video ads with certainty that they get seen by a target group of consumers.
The pre-roll video ads are counted according to Media Ratings Council standards and the results are confirmed by third parties like Integral Ad Science. Integral is among the third-party measurement companies used by advertisers to independently verify data from platforms like Twitter, Facebook and YouTube.
Twitter  onlinevideo  media  onlineadvertising  ratings  launch  AdvertisingAge  2017 
march 2017 by inspiral
WPP CEO Sir Martin Sorrell: Amazon keeps me up worrying at night - Business Insider
Right now, Amazon's advertising business pales in comparison to the likes of Google and Facebook. Amazon doesn't strip out its advertising unit specifically in its financials, but the company's "other" revenue in North America — believed to consist mostly of ad revenue — grew 60% to $1.3 billion in 2016. eMarketer predicts that Amazon will generate $1 billion in ad revenue in the US in 2017. That compares to estimates of $34 billion in revenue for Google and $15 billion for Facebook.

Sorrell often refers to Facebook and Google as "frenemies." WPP works with them as a partner when it spends its clients' marketing budgets on search or social-media ads (WPP spent just under $5 billion of its clients' budgets with Google last year and $1.7 billion with Facebook), but Google and Facebook also threaten advertising agencies because they have the ability to work with clients directly, cutting out the middle man.

Amazon's nascent ad business has the ability to do the same. Nobody in the online ad business has more data about the way we shop, how often we shop, and what items we look at and decide not to buy.

Sorrell thinks Amazon is a huge threat to Google when it comes to search. If you're a sneaker brand, the most valuable place to advertise is when someone is actively searching to buy a pair of sneakers. On Google the person might just be researching, but with Amazon the consumer is most likely in the market to make a purchase right away.
MartinSorrell  WPP  Amazon  onlineadvertising  threats  review  BusinessInsider  2017 
march 2017 by inspiral
Facebook to start showing commercial ad breaks in middle of videos - Business Insider
On Thursday, the company announced that it will let publishers show ad breaks in the middle of their prerecorded videos for the first time.

More Facebook pages will also be able to show ad breaks during their live broadcasts, a feature that had been previously limited to a small group of handpicked publishers, including Business Insider.

These ad breaks are essentially mini-commercials that may run after a video has played for 20 seconds and must be at least two minutes apart. Facebook has said it won't show pre-roll ads before a video plays like YouTube does, and these ad breaks are the social network's first real effort to monetize video to date.
Facebook  onlinevideo  onlineadvertising  launch  monetisation  BusinessInsider  2017 
february 2017 by inspiral
Study: CPG Now Spends More on Digital Than Traditional Ads | CMO Strategy - AdAge
Packaged-goods marketers now spend more on digital than all forms of traditional advertising combined, according to a new study by Cadent Consulting Group. Yet the firm's online survey of 600 brand marketers, retailers and shoppers finds the latter two groups give digital lower marks for effectiveness than any other marketing option – something that could cap that growth in years ahead.
FMCG  media  onlineadvertising  spend  growth  effectiveness  research  marketing  strategy  CadentConsultingGroup  AdvertisingAge  2017 
february 2017 by inspiral
Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads – Adweek
Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.

A Snapchat spokesperson confirmed to Johnson that sequenced messaging packages are available to all advertisers, and a source told her they are only available directly through Snapchat, and not via its Ads API, adding that the packages’ premium prices require “early commitments for a full-service execution.”
Snapchat  onlinevideo  onlineadvertising  bundle  launch  AdWeek  2017 
february 2017 by inspiral
Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data – Adweek
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.

The partnership entails Oracle's data from offline purchases—like stats from a loyalty card program—that will be used to target consumers with relevant Snapchat ads based on products that they've purchased. Using hashed email addresses and anonymous files of mobile IDs, Snapchat matches up the data with Oracle's audiences of past purchase behavior.
Snapchat  metrics  partnership  MillwardBrown  Nielsen  Moat  targeting  onlineadvertising  launch  AdWeek  2017 
february 2017 by inspiral
YouTube to kill one of its most annoying types of ads in 2018
YouTube has a lot of advertising formats. The most irritating of these is the unskippable 30-second advert. And in my own personal experience, these show up at the most inconvenient times, like when you’re trying to show a friend a hilarious video that you’ve totally built-up.

Sure there are ways to avoid these adverts entirely (it rhymes with ‘schmadblock‘). But soon you won’t have to, as next year Google is discontinuing this much-maligned advertising format entirely.
Youtube  onlineadvertising  redesign  TheNextWeb  2017 
february 2017 by inspiral
Twitter’s Advertising Revenue Declines Despite Heavy Emphasis on Video – Adweek
Twitter’s advertising revenue slightly declined in the fourth quarter, as the lagging social media company struggled to build a rapid user base despite increasingly its emphasis on live video.

According to the company’s Q4 2016 earnings report released this morning, advertising revenue in fourth-quarter 2016 totaled $638 million, which is down slightly year over year, with mobile devices raking in 89 percent of total revenue. The company said video now makes up the largest portion of advertising revenue, which Twitter said was largely driven in part by the company’s bets on live video and accompanying video ad formats. Total revenue for the quarter was $717 million—up just 1 percent from fourth-quarter 2015. Twitter’s stock fell 10 percent following the announcement of the disappointing earnings.
Twitter  results  onlineadvertising  onlinevideo  livestreaming  penetration  engagement  growth  decline  AdWeek  2017 
february 2017 by inspiral
Facebook Gives Advertisers Guarantees For Ads With Sound | Digital - AdAge
Facebook advertisers will be able to buy ads with an option to only pay when videos play with the sound on. Facebook videos typically show up in people's feeds on mute and automatically start playing. Under new criteria -- if the advertiser chooses -- the views only count when the volume is on.
Advertisers have been concerned by Facebook users' tendency to view their ads with sound off, and the company has been trying to come up with new formats that get people to choose to unmute.
Facebook  onlinevideo  onlineadvertising  metrics  audio  launch  AdvertisingAge  2017 
february 2017 by inspiral
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics – Adweek
In light of its recent video fiasco and growing pressure from advertisers to open up its so-called walled garden for more third-party verification, Facebook today is announcing a ton of changes to its measurement system.

Facebook has added a new metric called "video watches to 100 percent," which tracks both completed views and completed audio. "Video watches to 100 percent" replaces a previous stat that was called "video views to 100 percent." With the addition of the new metric, Facebook estimates that there will be a 35 percent increase in the count of watches to 100 percent.
Facebook  onlineadvertising  metrics  transparency  partnership  Nielsen  Comscore  AdWeek  2017 
february 2017 by inspiral
Facebook Developing Animated Selfie Masks for Brands | Digital - AdAge
Facebook is in talks to let several Hollywood studios promote big-budget movies using new animated masks on the social network, according to media and ad executives familiar with the plans.
Facebook has been experimenting with augmented reality in a camera-centered redesign for its app that appears inspired by Snapchat. The Hollywood masks could be part of that new look, which is expected in March, people familiar with the strategy said.
Facebook  augmentedreality  launch  onlineadvertising  AdvertisingAge  2017 
february 2017 by inspiral
Facebook launches a marketing mix modeling portal for comparing Facebook ads to TV, print & more | TechCrunch
Facebook today announced a laundry list of updates regarding its measurement partnership program, including expanded partnerships with Nielsen and comScore, and the addition of a new partner, DoubleVerify. The company also offered details on the status of current integrations, and the launch of a new online portal to help marketers see how their Facebook ads perform, in comparison with other platforms, like TV or print.

The company, in the past, has been taken to task for not offering clear metrics, and, at the end of last year, Facebook announced a series of metrics bugs and errors that led to inaccurate reporting of critical data. By working with third-parties like Nielsen and comScore, which become Facebook partners last spring, the goal has been to ensure that advertisers are able to trust their ad delivery data.
Facebook  partnership  Comscore  Nielsen  metrics  onlineadvertising  comparison  televisionadvertising  printadvertising  Techcrunch  2017 
february 2017 by inspiral
Snapchat Just Opened Up Its Ads API to Let All Big Brands Buy In – Adweek
Nearly eight months after debuting its Ads API (application programming interface) at Cannes and 16 weeks after putting the system into a limited beta test, Snapchat is now letting all marketers buy campaigns on its automated platform. Up until now, marketers for 100 companies—including Gatorade, Nissan, Unilever and McDonald’s—had been taking the API for a spin.

Expect to see case studies emerging from those tests in the coming weeks, and it will be interesting to hopefully learn about not only the positive outcomes but also the platform’s problem areas. Snap, Snapchat’s parent, has been consistently pushing the idea that its full-screen video product, called Snap Ads, performs wonders partly due to users typically having their sound on.
Snapchat  SnapchatAdsAPI  API  onlineadvertising  launch  AdWeek  2017 
february 2017 by inspiral
Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System – Adweek
Snapchat may or may not become mobile television for younger generations. But the app's parent, Snap Inc., which appears to be on the cusp of an IPO, wants TV advertisers to think about it that way and spend their money accordingly. 

Today, the Venice, Calif.-based company revealed a partnership with Nielsen's mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. For the most part, it's the same kind of system—from ordering to measuring the results—that marketers are accustomed to with Nielsen's TV offerings.
Snapchat  onlineadvertising  media  rating  launch  targeting  segmentation  age  AdWeek  2017 
january 2017 by inspiral
Facebook testing News Feed-like ads inside Messenger
Ever on the lookout for new revenue streams, Facebook is pushing News Feed-like ads right on to your Messenger screen. Announced today, the test only affects users from Australia and Thailand, for now, but it’d be hard to imagine a scenario where this didn’t go worldwide after the kinks have been worked out.
Facebook  FacebookMessenger  onlineadvertising  beta  monetisation  TheNextWeb  2017 
january 2017 by inspiral
Snapchat Offers Advertisers ‘Sequenced Messaging’ of Multiple Video Ads | SocialTimes
Snapchat is encouraging its advertisers to bundle their video ads.

Sources told Lauren Johnson of SocialTimes parent Adweek that the messaging application is pitching the new ad packages as “sequenced messaging,” allowing advertisers to run consecutive video ads with different creative within its Discover section, in order to tell one story.
Snapchat  onlineadvertising  mobileadvertising  bundle  mobilevideo  SocialTimes  2017 
january 2017 by inspiral
Facebook Advertisers Now Have More Ways to Create Retargeted Ads | Adweek
Now the social giant is expanding the format to let advertisers target more Facebook users based on their web activity. For example, someone who has been looking for red dresses across multiple retailers and also likes Facebook posts and pages about dresses could automatically be served an ad for a red dress. In the past, advertisers have only been able to single out folks who specifically looked at a product on their website or mobile app.
"The top feedback and most common type of feedback that we hear is, 'Hey, can you help me drive sales beyond people visiting my website and app, including new customers?'" said Maz Sharafi, director of product marketing at Facebook. "What we can now do is say, 'Who else is potentially in-market for these products?'"
Similar to how marketers already use dynamic ads, advertisers first upload a catalog of products that they would like to promote. They then select an audience of people they'd like to target—say, women in the United States. Facebook's algorithms then look at traffic patterns on retailers' mobile sites and apps as well as information on Facebook to automatically serve a targeted promo to users.
Facebook  FacebookDynamicProductAds  onlineadvertising  targeting  launch  AdWeek  2017 
january 2017 by inspiral
Facebook Launches Dynamic Product Ads for Data-Minded Retailers | Adweek
Businesses will be able to upload their product catalogs and let Facebook generate ads for items while targeting them to users. These product ads could rival Google's shopping ads, which have evidently performed well for retailers in search.
In a blog post, Facebook explained further: "Advertisers can curate ads as they see fit. For instance, they can highlight products that were viewed on their website/mobile app or showcase best-selling products. Or they can create a multi-product ad that highlights the different benefits of a single product."
Facebook  FacebookDynamicProductAds  ecommerce  onlineadvertising  launch  AdWeek  2017 
january 2017 by inspiral
Facebook is going to start showing ads in the middle of its videos and sharing the money with publishers - Recode
Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos.

Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after people have watched them for at least 20 seconds.
Facebook  onlinevideo  content  onlineadvertising  midroll  launch  Recode  2017 
january 2017 by inspiral
Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong | Adweek
Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August.
Why already? Why not? The scale is there—the Facebook-owned app is revealing today that 150 million people have been using Instagram stories daily. That represents a 50-million-user increase in just three months. 
Instagram  InstagramStories  onlinevideo  mobilevideo  onlineadvertising  launch  AdWeek  2017 
january 2017 by inspiral
Economist digital strategy chief: We expect display advertising to have disappeared by 2025 – Press Gazette
So if it can’t support itself from digital advertising alone, that bodes ill for others trying to do the same thing.

No related posts.

And the situation is even worse for incumbent publishers (e.g,, the Guardian) trying to switch to this model, because they have far higher costs as a result of their print legacies: larger newsrooms, pension liabilities, physical assets such as printing presses, and so on.

That does not mean that all incumbents are doomed: just those that try to switch to a free, ad-supported model.

It doesn’t work now, and the chance of it working in the future will only get smaller, as ad-blocking becomes more widespread and the shift to mobile consumption pushes down advertising rates.
webjournalism  onlineadvertising  media  critique  Economist  profitability  paywalls  review  TomStandage  interview  PressGazette  2016 
january 2017 by inspiral
The Ad Contrarian: Why Ad Fraud Thrives
Their agencies aren't protecting them. It's not that agencies are complicit in the fraud, it's just that as the chart above shows, they have no incentive to do anything about it. As long as clients keep pressing them for lower and lower rates they'll continue to use programmatic methods for buying crappier and crappier crap i.e., fraudulent traffic.
onlineadvertising  fraud  critique  review  incentives  AdContrarian  2017 
january 2017 by inspiral
Facebook test lets you hide upsetting ads
Targeted ads can be annoying, but they're much worse when they're insensitive to tragedies in your life. If you lose a child, seeing ads for children's products is understandably traumatic. Facebook wants to change this. It's testing a feature that lets you hide potentially upsetting ads. The option is currently restricted to blocking ads for alcohol and parenting products, but the social network tells Ad Age that it may add other topics if users report concerns.

It's part of a larger change to ad preferences that should make them easier to use than before. They're both more visual and remain consistent whether you view them from your settings or the ad itself.
Facebook  onlineadvertising  blocking  personalisation  launch  Engadget  2016 
december 2016 by inspiral
Facebook Reveals New Advertiser Number Flaws | Digital - AdAge
Facebook has found more flaws in its ad stats, and is making changes to give advertisers more accurate numbers.
This time Facebook said it will tweak how it estimates the potential audience size for new campaigns, an area where advertisers have been saying the figures seemed off.
Facebook  metrics  onlineadvertising  critique  AdvertisingAge  2016 
december 2016 by inspiral
Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad | Adweek
Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed.
The two-click process seems to be focused on both brand awareness and direct response. The ads pair a main image or video along with related product images underneath and, if clicked, then bring up a second page with more products. If clicked again, the ad leads to the retailer's website where a consumer can actually buy the product. (The launch comes just weeks after Facebook-owned Instagram began letting more than a dozen retailers focus more specifically on ecommerce by tagging products in photos that then lead to a way to buy items online.)
Facebook  onlineadvertising  socialcommerce  launch  AdWeek  2016 
november 2016 by inspiral
Facebook Says It Found More Miscalculated Metrics - WSJ
Facebook Inc. said it has uncovered several more flawed measurements related to how consumers interact with content, raising more questions about the metrics marketers lean on to decide whether to buy ads on the social media network.

The company publicly disclosed on Wednesday that a comprehensive internal metrics audit found that discrepancies, or “bugs,” led to the undercounting or overcounting of four measurements, including the weekly and monthly reach of marketers’ posts, the number of full video views and time spent with publishers’ Instant Articles.
Facebook  metrics  onlineadvertising  review  critique  WallStreetJournal  2016 
november 2016 by inspiral
Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics | Adweek
Facebook has added a new metric called "video watches to 100 percent," which tracks both completed views and completed audio. "Video watches to 100 percent" replaces a previous stat that was called "video views to 100 percent." With the addition of the new metric, Facebook estimates that there will be a 35 percent increase in the count of watches to 100 percent.
Mark Rabkin, head of ads engineering at Facebook, told Adweek that his company has underestimated these views and is adding the new metric because, "when audio and video plays on the phone, sometimes the audio track and the video track get a few milliseconds out of alignment," he said. "Then you have to make a choice—when do you count the video as finished? Is it when the audio track ends or when the video track ends?"
Facebook  metrics  launch  onlineadvertising  video  review  AdWeek  2016 
november 2016 by inspiral
Facebook opens sponsored messages to all developers in newest version of Messenger | TechCrunch
As Messenger continues its steady growth as a communications channel distinct from its social network parent Facebook, the company today is taking the wraps off a new version of the platform that will give developers some new tools for how they present content in it, but it also opens the door wider to a new phase of how Messenger is evolving: get ready for more Messenger traffic from advertisers.

As part of a new update to the platform, version 1.3, Facebook today said that it would making sponsored messages — where advertisers are able to send you messages on the platform — generally available to all advertisers. The move comes about six months after we reported that Facebook was starting to test the feature among a small group of brands and users.
FacebookMessenger  onlineadvertising  launch  mobilemessaging  Techcrunch  2016 
november 2016 by inspiral
Facebook Is Bringing Its Ad Network to Apple TV and Roku | Digital - AdAge
Facebook is bringing its ad network to Apple TV and beyond.
The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.
The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere.
Facebook  onlineadvertising  AppleTV  Roku  FacebookAudienceNetwork  partnership  launch  AdvertisingAge  2016 
november 2016 by inspiral
US mobile advertising surges 89%
Spending on mobile advertising in the US soared 89 per cent to $15.5bn in the first half of the year, taking up nearly half of online ad budgets, new data show.

Mobile makes up 47 per cent of all online ad expenditures — up from 30 per cent a year ago and far surpassing the 19 per cent share taken by banner ads, according to a report from the Interactive Advertising Bureau and PwC, the professional services firm.
mobileadvertising  onlineadvertising  growth  media  InteractiveAdvertisingBureau  PwC  USA  FinancialTimes  2016 
november 2016 by inspiral
European publishers see ad-blocking rates stabilizing - Digiday
Ad blocking emerged over a year ago as a major threat to digital publishing, most acutely in Europe, which has long boasted the highest ad-blocking rates in the world. But now, European publishers are seeing ad blocking rates stabilize and even drop.
adblocker  penetration  onlinemedia  webjournalism  onlineadvertising  stabilise  France  Germany  Sweden  Europe  Digiday  2016 
october 2016 by inspiral
The Ad Contrarian: The Rise Of Digital Oligarchies
I have often written about the pitiful efforts of traditional media to fight against the tidal wave of online media. They pathetically believe that they are going to survive on the crumbs of online media revenue that Google and Facebook spill, and so they are too timid to confront online media directly (the result of which can be found in yesterday's newsletter.)
onlineadvertising  monopoly  Facebook  Google  critique  AdContrarian  2016 
october 2016 by inspiral
Facebook Lets Advertisers Exclude Users by Race - ProPublica
The ubiquitous social network not only allows advertisers to target users by their interests or background, it also gives advertisers the ability to exclude specific groups it calls “Ethnic Affinities.” Ads that exclude people based on race, gender and other sensitive factors are prohibited by federal law in housing and employment.
Facebook  onlineadvertising  targeting  racism  ethnicity  critique  housing  socialmedia  Propublica  2016 
october 2016 by inspiral
Instagram doubles advertisers in six months
Instagram has doubled the number of advertisers on its app in six months, growing robustly for its owner Facebook in the face of strong competition from social media rivals Snapchat and Pinterest.
Instagram now has 500,000 advertisers, a year after it opened up advertising in more than 200 countries, as direct marketers from underwear sellers to petrol stations flocked to its filtered photos.

The expansion takes it beyond the brand advertisers first attracted to its glossy magazine-style pictures and food and fashion-obsessed audience to a wider range of companies.
Instagram  growth  penetration  onlineadvertising  InstagramStories  FinancialTimes  2016 
september 2016 by inspiral
Facebook makes its dynamic ads more friendly to brick-and-mortar retailers | TechCrunch
Facebook just announced some new features for its dynamic ads, aimed at making the format more appealing to businesses with brick-and-mortar stores.

Facebook’s dynamic ads show you different products based on your activity and interests. Now, the company says it can incorporate data about local product availability, pricing and special offers into these ads. So instead of just showing you the product, the ad can direct you to a specific store where the product is available at a specific price. Then if the product sells out at local stores, the campaign can start featuring something else from the catalog.

Maz Sharafi, a director of monetization product marketing at Facebook, described this as a way to “take [the dynamic ads] product and make it relevant for brick-and-mortar retailers.” He suggested this could be particularly useful for big companies that want to run national ad campaigns driving shoppers into local stores — advertisers including Abercrombie & Fitch, Macy’s and Target are already testing the new unit.
Facebook  onlineadvertising  retail  bricksandmortarretail  launch  Techcrunch  2016 
september 2016 by inspiral
Snapchat Ad Sales to Reach $935 Million Next Year: eMarketer | Digital - AdAge
Snapchat's impact on the ad market is growing as it approaches $1 billion in revenue in 2017, according to new figures from eMarketer.
Snapchat will collect $367 million in ad revenue in 2016 and grow that figure 155% next year to $935.5 billion, eMarketer said Tuesday. It's the first breakdown of Snapchat's mobile ad business by eMarketer, which studies the digital ad market worldwide. The figures reflect the revenue that Snapchat keeps after it shares some with partners.
Snapchat  revenues  onlineadvertising  growth  AdvertisingAge  2016 
september 2016 by inspiral
Reach people ready to take action with new targeting updates | Pinterest for Business
In June, we added new forms of targeting, making it possible to target ads using data from your own business. Since then, advertisers using audiences have seen an 80% increase in clickthrough rates to their websites. Today, we're introducing the ability to target people based on engagements on Pinterest and expanding how you can target people who visit your website.
Pinterest  targeting  retargeting  launch  socialcommerce  onlineadvertising  2016 
september 2016 by inspiral
Twitter Is Offering Influencers a New Way to Make Money on the Platform | Adweek
Today, the company announced it's expanding its creator revenue program to help influencers on the platform monetize content in more ways and on a bigger scale. Through the Amplify Push Program, U.S. creators will be able to opt in to running preroll ads in front of content and in return, receive a share of the ad revenue. It's an extension of the program Twitter opened to publishers last fall.
The program is nonexclusive and allows preroll ads on a per-tweet basis or as a part of a plan for all videos. The features are a way for creators to go beyond the Twitter-owned Niche network, which connects more than 35,000 creators with brands interested in tapping into social media talent.
Twitter  influencer  monetisation  TwitterAmplifyPushProgram  launch  preroll  onlineadvertising  AdWeek  2016 
september 2016 by inspiral
Facebook Is Sprucing Up Its Slideshow Ads With Text and Music | Adweek
Facebook is updating its Slideshow ads to help marketers make multimedia ads straight from their mobile phones.
This morning, the social network unveiled updates to its Slideshow product, which launched nearly a year ago, to now create the ads from the Facebook mobile app.
The unit already lets advertisers create multimedia images from still shots. However with today's updates, brands will be able to include text and music. Facebook is initially offering a range of themed audio tracks, but the company said it will soon allow brands to upload their own.
The latest version will also allow for including as many as 10 photos—a step up from the three to seven that were allowed in the beginning. Footage can be taken from brand photos, still images from video or from Facebook stock images.
Facebook  FacebookSlideshow  utility  text  music  onlineadvertising  redesign  AdWeek  2016 
august 2016 by inspiral
Snapchat unveils 360-degree ad format with campaign for Sony's Don't Breathe horror flick | Social Media | The Drum
Snapchat has debuted a new 360-video ad format, with Sony Pictures Entertainment (SPE) rushing to be the first brand out of the gate with a campaign for its forthcoming horror movie Don’t Breathe.

The video push marks the first time Snap Ads have integrated a 360-degree element. Essentially a 10-second Snapchat video ad, the latest format from the messaging app allows viewers to ‘swipe up’ in order to see an intimate 360-degree version of the trailer via a web page link inside the app.
Snapchat  DontBreathe  360video  creativeshowcase  onlineadvertising  film  movies  TheDrum  2016 
august 2016 by inspiral
The Guardian starts selling time-based ad campaigns
The Guardian joins the Financial Times and the Economist in billing ads by time. The thinking goes that buying ads based on number of impressions doesn’t translate to an effective campaign and can lead to clients paying for ads that are never seen. The interest from publishers is growing as they try to find an alternative way to charge for ads when they deliver value. Time is an alternative way of gauging whether the ad caught the reader’s attention.
Guardian  onlineadvertising  time  Economist  creativeshowcase  Digiday  2016 
august 2016 by inspiral
Pinterest Is Changing The Way It Sells Its Ads | Digital - AdAge
Pinterest said Thursday it's changing the way it sells CPM campaigns, as marketers will now be able to bid on inventory through an auction process.
Previously, CPMs -- or cost per thousand impressions -- were only available on a fixed priced basis. Meanwhile, the company also added that marketers can now add frequency capping, which will allow them to specify the maximum number of times a person can see their campaign.
Home Depot, JCPenney and General Mills had been testing the new model prior to today's rollout, according to Pinterest.
"The main shift here is that Pinterest is making their inventory have parity with other inventory sources," said Ben Clarke, president at The Shipyard, a full service digital agency. "Marketers are used to being able to buy on a per impression basis and be flexible with CPM as well as set things like frequency caps. These changes make Pinterest easier to include in current media plans as an extension of the existing strategy rather than having to create a 'Pinterest only' buying model."
Pinterest  onlineadvertising  auction  launch  HomeDepot  JCPenney  GeneralMills  AdvertisingAge  2016 
august 2016 by inspiral
Snapchat Is Letting More Brands Run Ads Between Friends' Stories | Adweek
When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' videos and photos. Two months in, Snapchat is already expanding its initial pilot to include more advertisers eager to reach the app's 150 million daily users.
The ads appear between strings of photos and videos that users have share with their followers. Snapchat caps the amount of ads so that each person is served three so-called Snap Ads Between Friends promos per day—one in the morning, one in the afternoon and one at night.
Over the past few weeks, the number of ads has steadily increased. Based on Adweek's own testing, each Snapchat user views the same number of daily ads, regardless of how much content they consume. In other words, someone who watches 100 stories per day is exposed to the same number of ads as someone who watches a handful of clips. Snapchat declined to comment about its ad load.
Snapchat  onlineadvertising  launch  video  AdWeek  2016 
august 2016 by inspiral
P&G to Scale Back Targeted Facebook Ads - WSJ
Procter & Gamble Co., the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness.

Facebook Inc. has spent years developing its ability to zero in on consumers based on demographics, shopping habits and life milestones. P&G, the maker of myriad household goods including Tide and Pampers, initially jumped at the opportunity to market directly to subsets of shoppers, from teenage shavers to first-time homeowners.

Marc Pritchard, P&G’s chief marketing officer, said the company has realized it took the strategy too far.

“We targeted too much, and we went too narrow,” he said in an interview, “and now we’re looking at: What is the best way to get the most reach but also the right precision?”
P&G  Facebook  targeting  critique  socialmedia  onlineadvertising  FMCG  WallStreetJournal  2016 
august 2016 by inspiral
Tumblr Is Debuting Ads That Will Pay Its Bloggers a Cut of the Sales | Adweek
Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted. Well, today, against the backdrop of Verizon purchasing Yahoo, it is announcing paid promotions where its millions upon millions of bloggers get a cut.
The ads will start appearing Thursday across its network of blogs, giving brands the potential reach of its 550 million monthly users. Tumblr bloggers have to opt out of the program if they wish not to participate. The company didn't offer specifics on the revenue split between itself and its users. 
​"​We continue to deliver ad solutions to grow Tumblr's business and maximize value for our advertisers and community," the company said in a statement. "Featuring Yahoo display and Gemini native ads across the Tumblr blog network is another example of these ongoing efforts."
Tumblr  onlineadvertising  launch  AdWeek  2016 
august 2016 by inspiral
Twitter dives after mixed Q2: $602M sales, $0.13 EPS, MAUs up 3% 313M | TechCrunch
Twitter today reported Q2 earnings, and the woe that is its poor user growth continues, with its 313 million monthly active users up just 3% on a year ago, and up less than 1% on its previous quarter.

The company reported revenues of $602 million with adjusted earnings per share of $0.13. While revenues are up 20% on a year ago, the numbers were a miss on sales and a beat on EPS: analysts were expecting $606.8 million in revenue and adjusted earnings of $0.10 per share.

It also reported a Q2 GAAP net loss of $107 million; non-GAAP net income was $93 million.
Twitter  revenues  penetration  growth  critique  socialmedia  onlineadvertising  review  Techcrunch  2016 
august 2016 by inspiral
Reddit will let brands sponsor posts from regular users | The Verge
Reddit has a bold plan to earn more advertising revenue and it involves letting big name brands sponsor the posts of regular users. The ad program, which is slated to go live on August 4th, is part of a renewed effort from co-founder and CEO Steve Huffman to make the social news site more profitable, according to an interview published in Ad Age today. As part of the initiative, a brand like Taco Bell could seek out content on Reddit that fits its marketing campaigns — let's say a photo of a human-sized Crunchwrap Supreme created by an avid T-Bell fan. From there, Reddit will work with Taco Bell to display the post on different parts of the site and target specific users the brand wants to reach.
Reddit  socialmedia  monetisation  onlineadvertising  launch  TheVerge  2016 
july 2016 by inspiral
Twitter's User Base to Grow by Double Digits This Year - eMarketer
With the company reporting earnings next week, all eyes are on Twitter’s ability to grow its user base, a necessary prerequisite to growing revenues at the social network. eMarketer estimates that worldwide, user growth of 10.9% this year will bring Twitter’s monthly active population to 286.3 million by the end of this year.


That comes on top of 9.8% growth in 2015, with rates expected to taper in coming years as Twitter’s global user base approaches 370 million by the end of eMarketer’s forecast period.
Twitter  penetration  statistics  growth  socialmedia  USA  Brazil  Japan  Mexico  India  monetisation  onlineadvertising  revenues  eMarketer  2016 
july 2016 by inspiral
Facebook Gets Strong Majority of World's Social Ad Spending - eMarketer
Facebook stands tall as the largest recipient of social media advertising dollars in the world—by a long shot. eMarketer estimates that the company, which will report earnings this week, will take in more than two-thirds of social media ad revenues around the globe this year.
socialmedia  onlineadvertising  spend  Facebook  Twitter  global  eMarketer  2016 
july 2016 by inspiral
How brands are jumping on the Pokémon Go bandwagon: the good and the bad | ClickZ
Pokémon Go has gone big very quickly, and brands have been quick to jump on the opportunity. 
PokemonGo  Pokemon  marketing  creativeshowcase  onlineadvertising  socialmedia  Clickz  2016 
july 2016 by inspiral
Make the TV Commercials Stop — 500ish Words
Obviously, some of these “internet businesses” (which probably feels as silly to write as it is to read) are increasingly advertising on television. I saw a ton of ads for Google’s Android operating system during the Finals, for example. And even some startups are dabbling in this — gotta love those Slack ads, in particular. But it’s hard to see a world in which these guys ever advertise on television at the scale at which the current heavyweights are doing it. And this is problematic for television, as we currently know it, to say the least.²
Now, I’m not predicting the death of advertising, I just believe that it’s likely to morph faster than people realize. Google’s business is based on this. Facebook’s business is based on this in a slightly different way. And soon, it seems destined that Snapchat will have a huge business based on this. Because it’s the latter, probably more so than anyone else out there right now, except for maybe YouTube, that can bridge the gap from television advertising — again, long the greatest form of advertising — to something akin to it in the new way of the world.
televisionadvertising  decline  media  alternative  onlineadvertising  mobileadvertising  authorMGSiegler  500ish  Medium  2016 
july 2016 by inspiral
LinkedIn ramps up its programmatic advertising - Digiday
For the last two years LinkedIn has focused on building its sponsored content business. Now it wants a bigger slice of the programmatic pie.

Just weeks after the news of its acquisition by Microsoft for $26.2 billion, the professional networking platform which claims 97 million monthly unique visitors globally, has opened up programmatic display buying to advertisers, following a lengthy trial with 100 buyers.

From today, any advertiser can buy display ads on LinkedIn, either via open programmatic auctions or LinkedIn’s Private Auctions. LinkedIn’s U.K. country manager and senior director for EMEA Josh Graff said the rollout isn’t unrelated to the acquisition, but geared toward providing advertisers with more flexibility in their programmatic buying.
LinkedIn  onlineadvertising  programmaticbuying  launch  Digiday  2016 
july 2016 by inspiral
Ad Fraud: Digital’s Newest Bad Guy - comScore, Inc
Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer to this question is an unequivocal “no.” After all, if an ad is not seen, then it can’t possibly do its job of having an impact on the consumer. 
onlineadvertising  onlinevideo  fraud  invalidtraffic  nonhumantraffic  research  review  critique  guide  Comscore  2016 
june 2016 by inspiral
TV Advertising’s Surprising Strength — And Inevitable Fall – Stratechery by Ben Thompson
This is the story of most things Internet-related, not just narrowly but broadly: it’s no accident many of today’s startups are repeating ideas from the dot com era; it’s not that they were wrong but that they were too early. And, when it comes to old world companies, if you turn that graph upside down, the “trough of disillusionment” looks a lot like a bounce-back!

Ultimately, given the shift in attention, the threats faced by their best advertisers, and the oncoming train that is Facebook and Snapchat, were I a TV executive I wouldn’t get too excited about one nice week of ad sales. Indeed, the industry has been shifting to subscriptions for years, and while advertising will hold up for a while, the big drama is who will be left without a chair when the music stops.
televisionadvertising  media  trends  critique  forecast  decline  onlineadvertising  fmcg  disaggregation  fragmentation  Stratechery  2016 
june 2016 by inspiral
Twitter Now Lets Advertisers Target Users Who Tweet Emojis | Adweek
With emoji targeting, Domino's and Pizza Hut can target people who use the pizza emoji. Or maybe brands advertising during Tour de France will want to engage with anyone who uses the guy on a bicycle. Brands can also strike a somber tone with anyone that uses the crying face. (Kleenex, anyone?)
Twitter  emoji  targeting  onlineadvertising  socialmedia  AdWeek  2016 
june 2016 by inspiral
Facebook Launches Creative Hub | Special: Cannes Lions - AdAge
To help marketers keep ads coming, not to mention make the shift to mobile advertising, the company is now introducing Creative Hub, an online platform for agencies, brands and anyone involved in the creation of ads on Facebook, really, to share, review, test and create ads on Facebook and Facebook-owned Instagram. Facebook is billing it as an online space meant to foster collaboration.
The move is an effort to help creatives build ads more easily, said Mark D'Arcy, chief creative officer at Facebook's Creative Shop. "Before this, we didn't have a great interactive workspace," he said. "But building, experimenting and playing with form in mobile is really important. It's important for us as an industry to figure it out."
Facebook  FacebookCreativeHub  onlineadvertising  utility  launch  AdvertisingAge  2016 
june 2016 by inspiral
Instagram Ads Now Include Mobile Banners | Adweek
The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram.
Instagram  redesign  onlineadvertising  directresponse  AdWeek  2016 
june 2016 by inspiral
Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases | Adweek
Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest to them.
Today, the social network is adding several new measurement tools that will allow stores to see how many people visit a store location after seeing a Facebook campaign. The features also allow for optimizing ad creative, delivery and targeting based on store visits and see results across individual stores or regions to better optimize ad campaigns.
Facebook's updates will provide real-time information on the offline response to advertising, allowing marketers to optimize creative in real time using Facebook insights at the campaign level. For example, that means if a national retailer has a separate campaign for each market, it's able to see what's working in California compared to Minnesota or New Hampshire.
Facebook  onlineadvertising  effectiveness  tracking  bricksandmortarretail  AdWeek  2016 
june 2016 by inspiral
Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch
Snapchat’s big ads announcements

Snap Ads Between Stories – There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance.
Expandable “Snap Ads” – Users can now swipe up on Snapchat’s ads to install a promoted app, watch a long-form video, visit a mobile website or view an Instant Article-style article formatted specifically for Snapchat.
Ads API – Advertisers can now use programmatic interfaces to efficiently buy huge campaigns instead of having the manually strike deals with Snapchat.
All Ads Reviewed – Despite the influx of new ways and formats to buy, Snapchat plans to protect its user experience by reviewing all ads for quality before they run and managing ad load so as not to overwhelm users with too much marketing.
Snapchat Partners For Ads – Snapchat will connect advertisers with a directory of ad tech developers building custom ad buying and management tools to help businesses spend more effectively using Snapchat’s few targeting options:  age, gender, location, device/OS, carrier, and content affinity. Ad tech partners include 4C, Adaptly, Amobee, Brand Networks, SocialCode, TubeMogul, Unified, and VaynerMedia.
Snapchat Partners For Creative – Advertisers who don’t know how to build great custom Snapchat ads will be pointed to a directory of vetted creative agencies they can pay to help them produce eye-catching Snap ads. Creative Partners include Allay Everyday, Big Spaceship, Contented, Matte-Finish, Media Monks, Moment Studio, R29 Brand Lab, Studio Number One, Stun Creative, The 88, The Mill, Snapchat’s own creative agency Truffle Pig.
Snapchat Ad Measurement – Snapchat has slowly built a set of measurement partnerships into a robust offering, including Moat, Nielsen mobile Digital Ad Ratings and Google DoubleClick that will assist advertisers with figuring out which ads are working and worth spending more on.
Stats – Snapchat says the engagement rate on its new suite is 5x higher than the average click-through rate on other social platforms. This metric builds on its recent MediaScience studies on visual attention showing Snap ads get 2x as much as Facebook ads, 1.5x as Instagram ads and 1.3x as YouTube ads, as well as cause 2x more lift to purchase intent than these competitors
Snapchat  onlineadvertising  SnapchatSnapAds  API  SnapchatAdsPartners  SnapchatCreativePartners  SnpachatSponsoredCreationTools  measurement  effectiveness  Moat  Nielsen  DoubleClick  MediaScience  engagement  research  review  Techcrunch  2016 
june 2016 by inspiral
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App | Adweek
Khan and his army (the company is now 900 employees strong) have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature to fully take advantage of its teen-idol status among millennials. And yet, Snapchat has rapidly built its ad business since emerging as the talk of last year's Cannes Lions International Festival of Creativity. And next week, when the industry again converges on the Riviera, the company may well find itself the belle of the ball once more. Today, the company announces the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform," Khan explains. "We want [brands] to have a place where they can tell their stories, you know, in a better way."
Snapchat  onlineadvertising  API  launch  ImranKhan  interview  SnapchatAdsPartners  SnapchatCreativePartners  effectiveness  audio  SnapchatSponsoredLens  SnapchatGeofilters  TacoBell  Gatorade  creativeshowcase  targeting  AdWeek  2016 
june 2016 by inspiral
Twitter Turns 12,000 Users Into Research Panel for Brands | Digital - AdAge
Dubbed Twitter Insiders, the program's goal is to create a one-stop shop for advertisers to recruit, design and collect live research.
A brand that wants to push a risky campaign, for example, could run it by Insiders first to gauge whether it's offensive or effective. "Twitter Insiders research helps take the guesswork out of important business decisions," Gemma Proctor, research manager at Twitter, said in a statement. "Efforts that traditionally required long-term planning and costly resources can now be taken on more quickly and efficiently with the support of our Twitter Insiders network."
TwitterInsiders  testing  marketresearch  onlineadvertising  launch  socialmedia  AdvertisingAge  2016 
june 2016 by inspiral
Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads | Adweek
Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio. Snapchat apparently believes audio is being undervalued in the digital marketplace. 
Snapchat  onlineadvertising  mobileadvertising  research  effectiveness  Moat  AdWeek  2016 
june 2016 by inspiral
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