inspiral + mobility   2

London one of worst capitals in Europe for clean, safe transport, study shows | UK news | The Guardian
UK capital has the most expensive public transport, second-worst air quality and is one of most dangerous to walk and cycle, study of 13 EU cities reveals
ranking  cities  Europe  London  Copenhagen  Amsterdam  Oslo  Zurich  Vienna  Madrid  Paris  Brussels  Budapest  Berlin  Moscow  Rome  pollution  publictransport  safety  mobility  review  WuppertalInstitute  Greenpeace  Guardian  2018 
may 2018 by inspiral
Finding the Voice of a Mobile Brand — Studio D
Working directly with the CEO and the Chief Brand Officer, their ask for Studio D was:

Help us understand what it means to be a "Saudi Youth".
Identify current behaviours, patterns of use, pain points in the current mobile offerings, and opportunities for innovation. 
Challenge existing assumptions around what the new service should offer and why. 
Find the unique voice of Saudi youth culture, and help extrapolate this into what the brand should stand for, and why. 
Build out a community that would become the earliest adopters of the service.
SaudiArabia  profile  culture  mobile  smartphones  telecoms  relationships  immigration  religion  gender  retail  women  mobility  StudioD  2016 
august 2016 by inspiral

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