inspiral + mobilemarketing   189

How fashion brands are using WhatsApp | Glossy
Fashion brands are getting chatty on WhatsApp with the messaging platform’s 1 billion reported users.
Brands like Diesel, Burberry, Clarks, Agent Provocateur and Kenneth Cole have begun testing the space, which attracts global users to data-free messaging groups, for new marketing and customer service initiatives. It’s still early days for brands on WhatsApp — most are approaching it as an experimental platform — but with retailer mobile app traction on the decline and Facebook Messenger still building out its offering to be more brand-friendly, quick adapters of the chat-driven technology could find themselves at an advantage.
WhatsApp  fashion  apparel  mobilemarketing  mobilemessaging  creativeshowcase  Glossy  2017 
february 2017 by inspiral
Brands Open Accounts on Snapchat, but Many Are Inactive - eMarketer
Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat's audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

According to L2, the percentage of brands that have a Snapchat account increased across all verticals between January and September 2016. Approximately 90% of active wear brands and 78% of beauty and fashion brands had a Snapchat account as of September 2016, while about two-thirds of retail and watches and jewelry brands had an account.
Snapchat  mobilemarketing  mobileadvertising  research  L2  content  critique  discovery  eMarketer  2017 
january 2017 by inspiral
WhatsApp paves way for messages from businesses
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WhatsApp is changing its privacy policy to allow businesses to message its billion-plus users, opening up a potential revenue stream for the Facebook-owned app.
The policy shake-up — the first since it was acquired by Facebook in early 2014 — will allow companies to send messages that many people now receive by SMS. WhatsApp plans to test these new services, such as fraud alerts from banks and updates from airlines on delayed flights, in the next few months.
But the company said it would not put so-called banner adverts in messages. It reiterated that its end-to-end encryption meant it did not have access to the content of messages nor did it regularly store metadata on who contacts whom.
“We want to explore ways for you to communicate with businesses that matter to you, while still giving you an experience without third-party banner ads and spam,” the company said in a blog post.
WhatsApp  integration  Facebook  customerservice  mobilemarketing  targeting  mobilemessaging  launch  FinancialTimes  2016 
august 2016 by inspiral
Mercedes-Benz's Minicar Brand Is Trying to Turn Snapchat Into Pokemon Go | Adweek
"The brand is surprising and delighting some of their followers on Snapchat with smart-branded gear," Mark Aikman, general manager, marketing services for MBUSA, explained via email. "For years, #smartspotting has been a way for consumers to share the smart cars they see on the road every day on social media. By leveraging the Pokémon Go phenomenon, the brand is able to take #smartspotting one step further with this treasure hunt-style activation on Snapchat."
The goal is to target Gen Y consumers. Whether or not it works—getting Snapchat users to play Pokeman Go instead of just using the Pokemon Go app—is anyone's guess. 
SmartCar  automotive  mobilemarketing  Snapchat  creativeshowcase  AdWeek  2016 
july 2016 by inspiral
Why brands need a bot strategy now — Medium
Not all apps will be replaced by bots — but some definitely will
Tone of voice (and copywriting) is more important more than ever — when brands don’t have the same visual mechanism as on web or apps to convey their messages
Rails (defined decision trees) are a good way to keep users happy in the early days of bots
Bots should be part of a bigger customer experience strategy — or risk being another ‘build it and they won’t come’ expense
This is happening. Now.
chatbots  mobilemarketing  mobilemessaging  strategy  comparison  mobileapps  BAMMobile  Medium  2016 
july 2016 by inspiral
5 Things You Can Get in India With a Missed Call - WSJ
Want to transfer funds from your account? Give your bank a missed call. Want to hear Bollywood music? Dial a number and hang up.

Making a missed call by calling a number and letting it ring is a popular way of communicating in India because the caller doesn’t have to spend money. Marketing companies, politicians, banks and others now use this practice to reach millions who have cellphones but limited means.

Here are five things you can do in India by ringing a number and hanging up.
missedcalls  mobilemarketing  India  creativeshowcase  WallStreetJournal  2016 
may 2016 by inspiral
Snapchat is NOT for Everyone — Don’t Believe the Hype…Here’s Why — Life Learning — Medium
What I am saying is this:
Don’t invest a lot of time and energy on Snapchat if it’s not going to be worth it. According to Mediakix, Snapchat births 158 years of content…per day…wow. That’s a lot of competition.
Don’t believe all you hear from us marketers — shocker!!
Try to stay focused and give other social media platforms you’ve worked so hard on some love! We as marketers are always looking for the special formula. The next platform. Sometimes, the answer is as simple as work harder & be yourself.
If you’re going to have Snapchat as a focus, do it after you’ve built up an audience on another channel. That way you can funnel your audience into your Snapchat following.
Give it a try. Maybe it will work for you. But if it doesn’t, that’s okay. Don’t beat yourself up for not being “ahead of the curve” all the time, or being “too old” for Snapchat. Who gives a shit if you are? Just be yourself. Be confident.
First, find which platforms you love the most. Then, find out where your audience is. Finally, find a happy medium between the two.
Marketing is about results based on devoted time/energy. So be honest with yourself next time you measure these, then act accordingly.
Snapchat  mobilemarketing  mobilemessaging  review  critique  author:DakotaShaneNunley  LifeLearning  Medium  2016 
april 2016 by inspiral
Is a Mobile-First Approach Really Best? | Digital - AdAge
And that's a key point for marketers and their agencies to remember. While a Facebook or a Google or even a consumer can be mobile-first, it might not make much sense for a marketer to be -- or about as much sense as starting every marketing initiative from a TV-first approach or a print-only approach.
It's a confining strategy that primarily benefits the media owners in question.
mobilemarketing  mobilefirst  strategy  review  AdvertisingAge  2016 
february 2016 by inspiral
Five ways to optimise your mobile messaging campaigns to improve engagement and retention | The Wall Blog
So how can brands structure their mobile messaging campaigns to enhance both engagement and retention? Here are five ways to improve the effectiveness of your mobile messaging campaigns to keep customers happy and response rates high.
mobilemessaging  mobilemarketing  guide  review  opportunity  TheWall  2015 
january 2016 by inspiral
What Technologies Are Marketers Investing In? - eMarketer
Marketers are ramping up their technology investments to better understand consumer needs and behaviors. Technologies to power social marketing, digital commerce and marketing analytics are the highest priorities, per July 2015 research.

Gartner surveyed more than 330 organizations in the UK and North America on their 2015 marketing budgets and 2016 expectations. Almost two-thirds of respondents said that social marketing and digital commerce were leading technology investment priorities.
marketing  technology  investment  socialmedia  analytics  ecommerce  customerservice  CRM  marketingautomation  mobilemarketing  USA  Canada  UK  research  Gartner  eMarketer  2015 
january 2016 by inspiral
How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users | Adweek
Facebook may have a mobile-minded ad unit to make the job easier for folks in the lead-gen field, which generally consists of the automotive, insurance, educational, medical and credit card industries. The social network today is announcing the wide availability of Lead Ads, a product that has been in beta since late June. After being tested by brands such as Land Rover, it is now available to marketers worldwide in 30 different languages.
It entails a two-click process, where consumers tap an ad button and then agree to submit their auto-filled name and email address or phone number to get a quote, a follow-up sales call or the like. Such personal information is already part of Facebook users' profiles, enabling the easy second step. (At the same time, people can edit their contact information before submitting the form.)     
Facebook  leadgeneration  launch  LandRover  creativeshowcase  mobilemarketing  AdWeek  2015 
october 2015 by inspiral
Eight reasons to kill your native mobile app | Econsultancy
Companies have invested significant sums in developing native mobile apps but the harsh reality is that many have little to show for it.
mobileapps  mobilemarketing  critique  Econsultancy  2015 
october 2015 by inspiral
The Shifting Landscape Of Mobile
It’s clear marketers are rethinking their marketing mix and starting to consider a reality that revolves around mobile-first.

If you think of display and social as being more assistive channels to search’s conversion-oriented status, then mobile display, social, and search also act as additional assistive levers further up the funnel.
mobile  mobilemarketing  attirbution  searchmarketing  onlineadvertising  socialmedia  MarketingLand  2014 
october 2014 by inspiral
5 Hot Trends in Advertising
This year's event, which runs from September 29 through October 3 in New York, is full of opinions on the current state and future of advertising. A few of this year's hot topics include native advertising, mobile and video, programmatic advertising and women working in digital. Below, we've recapped some of the key discussions around each of these hot-button issues.
digitalmarketing  onlineadvertising  programmaticbuying  onlinevideo  nativeadvertising  mobilemarketing  mobileadvertising  AdvertisingWeek  Mashable  2014 
october 2014 by inspiral
Early Lessons From My Mobile Deep Dive: The Quickening Is Nigh | John Battelle's Search Blog
My corrective starting point – the metaphorical bit of yarn upon which I felt compelled to tug – was the impact of “deep linking” on the overall ecosystem. The phrase has something of a “dark pool” feel to it, but it’s actually a rather mundane concept: Developers tag their mobile apps and – if relevant – their complementary websites – with a linking structure that allows others to link directly into various points of entry into their applications. This is why, for example, you can jump from a Google search for “Tycho” on your phone to the “Tycho” page inside your Spotify app.

So far, I’ve had more than a dozen or so meetings and phone calls on the subject, and I’ve begun to formulate some working theses about what’s happening out there. While my education continues, here are some initial findings:
mobileapps  mobilemarketing  appinstallads  deeplinking  reengagementadvertising  BattelleMedia  2014 
september 2014 by inspiral
How Beacons Are Changing the Shopping Experience - Chuck Martin - Harvard Business Review
Beacons are taking the world of mobile by storm. They are low-powered radio transmitters that can send signals to smartphones that enter their immediate vicinity, via Bluetooth Low Energy technology.  In the months and years to come, we’ll see beaconing applied in all kinds of valuable ways.
Beacon  retail  bricksandmortarretail  mobilemarketing  creativeshowcase  HudsonsBayCompany  HillshireBrands  UniversalDisplay  SimonMalls  RegentStreet  HarvardBusinessReview  2014 
september 2014 by inspiral
Snapchat business deck
The deck Snapchat is pitching to brands and agencies, hoping they'll join the service.

Provides demo info and best practices.
Snapchat  profile  mobilemarketing  mobileadvertising  Stories  Here  HBO  GrubHub  EDCLive  CreativeShowcase  2014 
august 2014 by inspiral
Your Phone Is Key To The Future Of Concerts ⚙ Co.Labs ⚙ code + community
More and more, seeing your favorite band play live revolves around your mobile phone. Now Ticketfly, a venue and promoter ticketing platform, is announcing the acquisition of WillCall, a point-of-sale platform and consumer app that aims to define the new concert experience.
music  live  concert  tickets  mobilemarketing  TicketFly  WillCall  FastCompany  2014 
august 2014 by inspiral
Lifting the Curtain on Live Events – Think with Google
he data is in and interest is up: More people are attending live events—concerts, sports and theater—than ever before. How are they researching and buying tickets to these events? Google worked with Ipsos MediaCT to find out. The good news for marketers is that ticket purchasers are always “in market.” If they’re not attending an event, they’re looking toward the next one. (Sometimes they’re even doing both simultaneously thanks to mobile.) There’s huge opportunity for brands to surround and own the conversation when it comes to ticketing and interest in live events as shown in this infographic.
tickets  events  eventmarketing  mobilemarketing  infographic  Google  2014 
august 2014 by inspiral
Are QR Codes Dead?
Marketers who believe QR codes are alive are already drinking inbound marketing Kool-Aid -- they're just trying to use an offline channel to drive website visits. So, what are other ways to bridge the online/offline gap and draw more people to your website?
QRcode  critique  response  mobilemarketing  Hubspot  2014 
august 2014 by inspiral
Marketers hope to bridge mobile ad spending gap -
“People have their devices with them 24/7 – it’s the closest emotional relationship” with technology, says Shelby Saville, digital director at Spark, a media buying agency owned by Publicis. For the ad industry, that gap represents a multibillion-dollar growth opportunity. But for many consumer brands, mobile marketing is a realm of hesitation and experimentation.
mobileadvertising  growth  opportunity  mobilemarketing  review  Oreo  creativeshowcase  FT  2014 
august 2014 by inspiral
Weinstein Company Promotes 'The Giver' on Kik Messenger App | Digital - Advertising Age
The mobile messaging app Kik is running its first ad campaign for a movie this week, a promotion for The Weinstein Company's "The Giver," as marketers continue to try to find young consumers in new ways
Kik  mobilemarketing  mobileadvertising  mobilemessaging  TheGiver  film  creativeshowcase  AdvertisingAge  2014 
july 2014 by inspiral
Facebook Introduces New Missed Call Ad Format In India | Digital - Advertising Age
Facebook hopes to dial up its ad dollars in India, its second-largest market, through a new mobile-ad format unique to the country. During COO Sheryl Sandberg's visit to India this week, Facebook announced it was introducing a new ad format tailored to the country's unique mobile behavior: the "missed call." Data costs for voice calls and texts can be prohibitively high for most Indians, who typically have pre-paid phone contracts. Missed calls are a popular workaround -- dial up a friend then hang up, and they're alerted without mobile charges.
Facebook  mobilemarketing  India  MissedCall  innovation  response  AdvertisingAge  2014 
july 2014 by inspiral
Mobile ad spend in UK to increase 96% this year, reaching £2bn | The Drum
UK mobile ad spend is expected to top £2bn this year, up 96 per cent from the £1.03bn in 2013, eMarketer research has found.
mobileadvertising  mobilemarketing  spend  growth  UK  eMarketer  TheDrum  2014 
july 2014 by inspiral
Salesforce and LINE: Ground-breaking mobile messaging partnership brings 1-1 marketing to life | VentureBeat | Marketing | by John Koetsier
Salesforce’s marketing cloud and the 450-million member mobile messaging platform LINE have announced a partnership at the Salesforce conference today in Tokyo, Japan. But LINE is just the beginning. WhatsApp, Snapchat, and Facebook Messenger could be next.
Salesforce  Line  partnership  mobilemessaging  mobilemarketing  VentureBeat  2014 
june 2014 by inspiral
Visa Ups Digital for World Cup Campaign | Adweek
With digital accounting for 30 percent of Visa’s global marketing spend, the financial giant’s World Cup media plan kicks into gear today via YouTube, Facebook and Twitter placements. This year’s World Cup is the marketer’s second time sponsoring the tournament as one FIFA’s global official advertisers. Visa CMO Kevin Burke spoke with Adweek about how digital’s role has changed since 2010.
Visa  WorldCup  sponsorship  creativeshowcase  mobilemarketing  socialmedia  onlinevideo  selfies  influencer  targeting  Facebook  Vine  Twitter  Youtube  AdWeek  2014 
june 2014 by inspiral
The Power of Mobile Web for Tourism
Presented by Stephanie Rieger at Technology Solutions for Tourism in Edinburgh on 23 February, 2012
tourism  mobile  mobilemarketing  strategy  mobileinternet  Yibbu  2012 
may 2014 by inspiral
Is Apple's iBeacon at risk of a tragedy of the commons? | Media Network | Guardian Professional
Joel Blackmore explains why iBeacons will go the way of the QR code and devolve into the next big medium for spam
Beacon  iBeacon  locationbasedservices  opportunity  threats  mobilemarketing  spam  Guardian  2014 
may 2014 by inspiral
3 Mobile Marketing Musts for Brick-and-Mortar Retailers | Street Fight
Over the past few years we’ve seen the mobile marketing industry mature, with new standards and best practices emerging to help marketers reach mobile consumers as they move throughout their day. Here are three mobile marketing strategies which have become table stakes for physical retailers. Competitive Conquesting; Optimizing Mobile Store Locators; Providing "Tap-and-collect" services
retail  mobilemarketing  strategy  locationbasedcampaign  competitiveconquesting  storelocator  instorepickup  StreetFightMag  2014 
may 2014 by inspiral
Second Screen Strategy: Planning For (And Against) A Multi-Screen W...
Today, 90% of media consumption is screen based. In 2014, the number of mobile devices in the world will exceed the global population. By 2018, there will be 1.4 connected mobile devices per person. That means that, as people move through the world, they will increasingly move with at least one other screen in hand (and even more devices on hand). While the Second Screen revolution may have started with distracted television viewers, today, the multi-screen world demands marketers who know how to plan for it. This presentation breaks down second screen strategy into actionable advice specifically for event marketers. Yet the trends in consumer behavior apply to all brands that seek to connect with the people who matter most to them in an increasingly screen-based world.
multiscreening  mobilemarketing  guide  review  strategy  BenGrossman  2014 
may 2014 by inspiral
Mobile Agencies: soon to be surplus to requirement | The Wall Blog
Until mobile becomes ‘normalised’, and old-school agencies catch up, marketers may still need to hire agencies that specialise in the medium. But they will do so reluctantly, and they will hope for a day, very soon, when hiring a mobile agency would be as daft as hiring a poster agency. So if you are running a mobile agency and wondering how long before your window closes, well I reckon half as long as I had. Possibly less.
mobilemarketing  strategy  agency  critique  TheWall  2014 
may 2014 by inspiral
We Are Social presents Social Brands: The eBook
The brands that actively involve their audiences in the creation of value are best placed to succeed in an ever-more connected world. This eBook from We Are Social presents a series of provocations to help you define your brand’s approach to this connected future, and helps you to start bringing that vision to life today, by building a truly social brand.
socialmedia  marketing  digitalmarketing  strategy  mobilemarketing  guide  WeAreSocial  2014 
april 2014 by inspiral
On The New Edge Network and The Future of Local Commerce | steve cheney – technology, business & strategy
Most people don’t yet get it, but beacons as a platform are really a wedge into ‘appifying’ the physical world. They give context to a physical space. They are a way of actually extending the network intelligence to the edge again, something that has been missing since the desktop era. Beacons are truly a way of giving your smartphone eyes—place dumb signs around you and let your phone discover and read them.
beacon  locationbasedservices  mobilemarketing  strategy  guide  SteveCheney  2014 
april 2014 by inspiral
Unilever Woos Villagers With Free Music on Mobile Phone - Bloomberg
Last month about 2 million people listened to Unilever’s free music service available on mobile phones in two states, said Anaheeta Goenka, executive director of Lowe Lintas & Partners, the agency handling the campaign for the world’s second-biggest consumer company. The offering expanded to Uttar Pradesh, India’s most populous state, on March 31.
Unilever  mobilemarketing  music  streamingmedia  brandedcontent  creativeshowcase  India  emergingmarkets  Bloomberg  2014 
april 2014 by inspiral
Forrester: Reinvent mobile ads for mobile devices if you want users to pay attention | VentureBeat | Business | by Barry Levine
There’s advertising, and then there’s mobile advertising. A new report from Forrester Research contradicts much of the prevalent mobile ad optimism and recommends that advertisers reinvent their craft if they hope to do more than annoy mobile users.
mobileadvertising  mobilemarketing  critique  Forrester  VentureBeat  2014 
april 2014 by inspiral
ASH Organization Does a Tinder Experiment to Show That Smoking is Unattractive - Interactive (video) - Creativity Online
The ASH Organization is an anti-smoking movement that wanted to show that smoking is actually very unattractive -- a good way to get people who don't let the other arguments about cancer or money get to them. It used Tinder, the dating app where you swipe left or right to decide whether you like someone or not. The campaign photographed the same, gorgeous girl -- once with a cigarette, once without -- and created two profiles. Then, it sat back and watched to see how she was received.
Tinder  smoking  ASHOrganization  mobilemarketing  socialmedia  mobilemessaging 
april 2014 by inspiral
Messaging Apps: The New Face of Social Media and What it Means for Brands
In this report, we’ll explore how the battle for messaging app dominance is likely to unfold, and take a close look at the ecosystem, case studies, and best practices to understand what brands and media owners need to know to succeed in this new frontier of social media.
mobilemessaging  mobilemarketing  creativeshowcase  Snapchat  TacoBell  Kik  OneDirection  Tango  ClashofClans  DunkinDonuts  Line  PaulMcCartney  WeChat  Pepsi  burberry  McDonalds  IPGMediaLab  AdvertisingAge  2014 
april 2014 by inspiral
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