inspiral + measurement + format   1

The Ad Contrarian: Still No Standard Unit Of Online Advertising
guess you could argue that this absence of a standard unit is the strength of the medium -- that it is more malleable and flexible. But the facts contradict this assertion.

There are so few major non-web-native brands that have been built by online advertising, that it's hard to see how this argument could hold water.

Display advertising is riddled with fraud, corruption, and phony metrics.

Social media marketing has seen a handful of big successes and an ocean of flops.

Content success is impossible to define because content is impossible to define.
onlineadvertising  format  unit  measurement  critique  AdContrarian  2016 
january 2016 by inspiral

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