inspiral + measurement   22

Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch
Snapchat’s big ads announcements

Snap Ads Between Stories – There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance.
Expandable “Snap Ads” – Users can now swipe up on Snapchat’s ads to install a promoted app, watch a long-form video, visit a mobile website or view an Instant Article-style article formatted specifically for Snapchat.
Ads API – Advertisers can now use programmatic interfaces to efficiently buy huge campaigns instead of having the manually strike deals with Snapchat.
All Ads Reviewed – Despite the influx of new ways and formats to buy, Snapchat plans to protect its user experience by reviewing all ads for quality before they run and managing ad load so as not to overwhelm users with too much marketing.
Snapchat Partners For Ads – Snapchat will connect advertisers with a directory of ad tech developers building custom ad buying and management tools to help businesses spend more effectively using Snapchat’s few targeting options:  age, gender, location, device/OS, carrier, and content affinity. Ad tech partners include 4C, Adaptly, Amobee, Brand Networks, SocialCode, TubeMogul, Unified, and VaynerMedia.
Snapchat Partners For Creative – Advertisers who don’t know how to build great custom Snapchat ads will be pointed to a directory of vetted creative agencies they can pay to help them produce eye-catching Snap ads. Creative Partners include Allay Everyday, Big Spaceship, Contented, Matte-Finish, Media Monks, Moment Studio, R29 Brand Lab, Studio Number One, Stun Creative, The 88, The Mill, Snapchat’s own creative agency Truffle Pig.
Snapchat Ad Measurement – Snapchat has slowly built a set of measurement partnerships into a robust offering, including Moat, Nielsen mobile Digital Ad Ratings and Google DoubleClick that will assist advertisers with figuring out which ads are working and worth spending more on.
Stats – Snapchat says the engagement rate on its new suite is 5x higher than the average click-through rate on other social platforms. This metric builds on its recent MediaScience studies on visual attention showing Snap ads get 2x as much as Facebook ads, 1.5x as Instagram ads and 1.3x as YouTube ads, as well as cause 2x more lift to purchase intent than these competitors
Snapchat  onlineadvertising  SnapchatSnapAds  API  SnapchatAdsPartners  SnapchatCreativePartners  SnpachatSponsoredCreationTools  measurement  effectiveness  Moat  Nielsen  DoubleClick  MediaScience  engagement  research  review  Techcrunch  2016 
june 2016 by inspiral
Is Twitter Making Us More Productive? | FiveThirtyEight
The authors of the Brookings paper dismiss this free enjoyment as a “non-market” benefit that is rightly excluded from economic measures. But if the ultimate goal of measuring the economy is to understand people’s welfare, why should it matter whether any money changed hands? Or as University of California, Berkeley, economist Brad DeLong put it this week: If our definitions of output and productivity ignore something that people have decided improves their welfare, that “is an indictment of those measures.”
tech  innovation  automation  productivity  review  critique  measurement  BrookingsInstitution  FiveThirtyEight  2016 
march 2016 by inspiral
Programmatic Helps Brands Make the Most of Micro-Moments – Think with Google
With our brand marketer's guide as the foundation, here are four tips for using programmatic to win these micro-moments and examples of brands that are doing it right.
programmaticbuying  onlineadvertising  relevance  creative  media  channel  measurement  guide  creativeshowcase  LOreal  EASports  Mondelez  Trident  Google  2016 
march 2016 by inspiral
Foursquare's Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads | Adweek
The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but those from across the Web and mobile apps—with actual visits to physical stores.
As a tech player stymied by the narrative that its consumer-facing user growth hasn't scaled fast enough, Foursquare execs hope this latest program shines a light on the many positives that they say are developing inside the company.
The new offering, called Attribution Powered by Foursquare, has been in the works for several months and has been tested by restaurant chain TGI Fridays, spirits giant Brown-Forman, publishing app Flipboard and programmatic advertising companies Drawbridge and Adelphic. Flipboard recently used the system to measure a campaign that it ran for an undisclosed retailer and found that the digital ads drove a 12 percent incremental lift in visits to the retailer's locations within a week.
Foursquare  AttributionPowered  metrics  measurement  attribution  onlineadvertising  retail  review  AdWeek  2016 
february 2016 by inspiral
The Ad Contrarian: Still No Standard Unit Of Online Advertising
guess you could argue that this absence of a standard unit is the strength of the medium -- that it is more malleable and flexible. But the facts contradict this assertion.

There are so few major non-web-native brands that have been built by online advertising, that it's hard to see how this argument could hold water.

Display advertising is riddled with fraud, corruption, and phony metrics.

Social media marketing has seen a handful of big successes and an ocean of flops.

Content success is impossible to define because content is impossible to define.
onlineadvertising  format  unit  measurement  critique  AdContrarian  2016 
january 2016 by inspiral
Measured and Unequal | MIT Technology Review
The technology that illuminates worker productivity and value also contributes to wage inequality, Tyler Cowen argues.
workplace  employment  analytics  quantification  measurement  review  author:TylerCowen  TechnologyReview  2015 
september 2015 by inspiral
A new kind of email metric | Econsultancy
Report on the use of email tracking data which looks at how long people engage with an email rather than simply delivery, open and click through rate.
measurement  econsultancy  2010  emailmarketing  imported 
december 2010 by inspiral
Can marketers accurately track audiences across devices? | Econsultancy
Blog article looking at analytical hurdles that need to be overcome if marketers are to better understand the impact of investment in apps and other resources for tablets.
mobileapps  tablets  measurement  2010  dataanalytics  mobileanalytics  imported 
december 2010 by inspiral

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