inspiral + fashion   139

Why Puffer Jackets Are at the Centre of Korea’s Class Divide | Global Currents | BoF
While the explosive popularity of puffer jackets is a boon for outerwear brands like The North Face and Moncler, the trend highlights some uncomfortable truths about South Korean society.
fashion  pufferjacket  incomeinequality  conformism  SouthKorea  BusinessofFashion  2018 
6 weeks ago by inspiral
Mickey Drexler and the death of a supply-driven world
When industries are shifting, the reasoning lies not in the symptoms—certain brands struggling or trends evolving—but in the root causes—the shift from a supply-driven world to a demand-driven world. The decline of J.Crew and its ilk is not the result of any single leader, decision or trend. It’s because of a fundamental shift in the mechanics of commerce, arguably one of the most profound changes the industry has ever seen. But challenges for some are opportunities for others, and brands that are brutally aware of the shifting consumption landscape will continue to succeed. Those that aren’t conscious of the earth shifting below their feet will only solidify themselves as relics of the past.
fashion  fastfashion  retail  clothing  evolution  H&M  JCrew  LooseThreads  2018 
april 2018 by inspiral
The Chinese Workers Who Assemble Designer Bags in Tuscany | The New Yorker
Many companies are using inexpensive immigrant labor to manufacture handbags that bear the coveted “Made in Italy” label.
manufacturing  fashion  immigration  review  China  Italy  NewYorker  2018 
april 2018 by inspiral
The 21st-century Hollywood: how Silicon Valley became the world’s trend capital | Life and style | The Guardian
Forget Los Angeles. If you want to get rich and famous fast, in anything from food to fashion, San Francisco is the place to be. But will handing that kind of power to a new global elite come at a price?
SiliconValley  SanFrancisco  culture  trends  fashion  USA  Guardian  2017 
october 2017 by inspiral
Is Trend Forecasting Doing More Harm to Fashion Than Good? — The Fashion Law
Worth told Forbes in 2014 that trend forecasting “used to be a real source of inspiration for designers, but now it’s just doing their job for them. You can download CAD [computer-aided design] drawings of a garment and just tweak it. It has made life too easy for people in the creative space; it has made them lazy.” [Note: Worth’s Forbes interview coincided with the launch of his new business a more customized trend forecasting service, which is not affiliated with WGSN].
fashion  originality  trends  forecast  WGSN  review  critique  TheFashionLaw  2017 
october 2017 by inspiral
This New Fashion Trend Takes Normcore One Step Further
The signs of the trend came not as a flood last winter, but in dribs and drabs. I’d notice 20-somethings in Patagonia fleece vests thumbing through Lost Downtown at Dashwood; an El Rey waiter ringing up my kale Caesar in a Columbia windbreaker; diners at Win Son in North Face puffers and Acne Adrians; a couple in matching Arc’teryx parkas drinking flat whites at La Colombe. It was amusing, the incongruity of city kids — most of whom would sooner die than drink from a Nalgene — incorporating the hallmarks of camp gear into wardrobes of COS sweatshirts and 3x1 jeans.
fashion  Gorpcore  trends  NorthFace  Patagonia  StoneIsland  TheCut  NYMag  2017 
august 2017 by inspiral
How to Sell a Billion-Dollar Myth Like a French Girl - Racked
The effortlessly chic French woman is one of the most persistent tropes in our lifestyle landscape. Sixty years after a young, unapologetically sexual Brigitte Bardot danced her way into the pop culture canon in the film ...And God Created Woman, publications like Vogue, Into the Gloss, and Who What Wear now publish a steady stream of articles on the supposedly superior and increasingly specific ways that French women dress, do their hair, eat, exercise, and fall in love. “The One Piece Every Chic French Girl Has in Her Winter Wardrobe.” “The Color Combo French It Girls Always Wear.” “How to Do Valentine’s Day Like a French Girl.” “How to Wash Your Hair Like a French Girl.” Even the New York Times has investigated French women’s daily habits (“Aging Gracefully, the French Way”).
style  fashion  cosmetics  beauty  French  France  Racked  2017 
july 2017 by inspiral
Donald Trump's effect on the markets is already wearing off — Quartz
You’ve probably seen her on your Instagram feed: a woman awash in natural light, wearing a cocoon-shaped dress in a shade of golden turmeric or faded paprika. She wears flat leather sandals, has unkempt-but-pretty hair, and is likely in the company of a handmade ceramic, a succulent plant, or a piece of avocado toast. She is LA’s Silver Lake shaman, and she’s coming soon to a city near you.
hipster  hippy  fashion  LosAngeles  trends  Quartz  2017 
may 2017 by inspiral
Is British Fast Fashion Too Fast? - Racked
ASOS stocks 85,000 styles on its site. Boohoo turns around collections in two weeks flat. And competitors are freaking out.
ASOS  Boohoo  profile  fashion  fastfashion  ecommerce  growth  review  Racked  2017 
may 2017 by inspiral
Informal dress and social mobility, a Sicilian perspective - Marginal REVOLUTION
There is another aspect that corroborates your theory on how casual dress is somehow connected to less mobility. Dressing in a casual but very good way is economically and “socially” expensive. When I was a young associate at the biggest law firm in Rome, casual friday was the time when my Sicilian provincial middle-lower class background was most transparent. I didn’t have the money for smart but impressive casual clothing. But above all I didn’t have the cultural and social capital to know how to dress casual in the right way. My casual dressing was made of nerdy, unfashionable and cheap clothes: you could immediately say that I haven’t accomplished anything. And I didn’t even know that there was a “rich” way to dress casual. A decent suit and tie is not that expensive but, above all, is socially and culturally accessible in a very easy, standard and replicable way.

Perhaps this is a problem that affects women more seriously than men, exactly for the same reason: women’s formal clothing is not as standard and replicable as men’s. For women, even formal business dressing reveals a lot of background.
fashion  clothing  socialclass  MarginalRevolution  2017 
may 2017 by inspiral
Why J. Crew’s Vision of Preppy America Failed - The New Yorker
The implication was that I was a self-defining, self-sufficient person. I didn’t need to aspire to some other life; I could build one myself, without entering some bubble-like subculture. In theory, these clothes said almost nothing about me. (In practice, of course, they say as much as clothes always do.) It’s this insistence upon independence that, more than anything, may have dethroned J. Crew. These days, we prefer the subtle manipulation of the algorithm to the overt glamour of the “style guide.” It’s luxurious to think that we are choosing for ourselves.
JCrew  fashion  apparel  clothing  review  critique  decline  USA  NewYorker  2017 
may 2017 by inspiral
Amid Brick-and-Mortar Travails, a Tipping Point for Amazon in Apparel - The New York Times
The outlook for physical retailers is grim, the sector roiled by store closings, layoffs and bankruptcies. This year, Amazon will surpass Macy’s, which last year announced it would shut 100 stores, to become the largest seller of apparel in America, by several analysts’ estimates.

It is looking at ways to keep expanding, too. Amazon is exploring the possibility of selling custom-fit clothing, tailored to the more precise measurements of customers, and it has considered acquiring clothing manufacturers to further expand its presence in the category.
Amazon  clothing  apparel  fashion  growth  ecommerce  personalisation  NYTimes  2017 
may 2017 by inspiral
How streetwear restyled the world – from hip-hop to Supreme and Palace | Fashion | The Guardian
New ‘drops’ by streetwear brands have teens queuing around the block in New York and London. It’s no wonder high fashion has it eyes on the ‘hypebeast’ scene
streetwear  fashion  trends  Supreme  Palace  Hypebeast  Guardian  2017 
march 2017 by inspiral
Minimalism: another boring product wealthy people can buy | Life and style | The Guardian
Long story short, the past 10 years or so has sold us one of the most oddly logical, yet no less cloying, answers to our hyper-consumerist late capitalism: minimalism as a secular kind of religion, an add-on to the cultures of yoga and green juices and general living well by putting together a tapas platter of cultural and spiritual practices without ever fully committing to one.

The premise of minimalism in this way is very vague, and ever-shifting to accommodate the tastes and stomach for consistency of the individual practitioner, but the overall theory is the same: by paring your life down as actively as possible, you are almost guaranteed to appreciate what remains more, and are likely to pick up some serious wisdom in the process, which usually makes for excellent self-serious Medium content down the road.
minimalism  minimalistdesign  style  fashion  trends  review  critique  Guardian  2017 
march 2017 by inspiral
Agent Provocateur: the pants that punctured the patriarchy | Fashion | The Guardian
The lingerie firm – and its celebrity models, from Kate Moss to Kylie – defined a certain kind of 90s feminism. But times have changed
lingerie  fashion  underwear  AgentProvocateur  trends  women  feminism  Guardian  2017 
february 2017 by inspiral
How fashion brands are using WhatsApp | Glossy
Fashion brands are getting chatty on WhatsApp with the messaging platform’s 1 billion reported users.
Brands like Diesel, Burberry, Clarks, Agent Provocateur and Kenneth Cole have begun testing the space, which attracts global users to data-free messaging groups, for new marketing and customer service initiatives. It’s still early days for brands on WhatsApp — most are approaching it as an experimental platform — but with retailer mobile app traction on the decline and Facebook Messenger still building out its offering to be more brand-friendly, quick adapters of the chat-driven technology could find themselves at an advantage.
WhatsApp  fashion  apparel  mobilemarketing  mobilemessaging  creativeshowcase  Glossy  2017 
february 2017 by inspiral
Our teenagers are Supreme fashion traders
Streetwear brands are leading a boom in the digital reselling of clothes
teenagers  ecommerce  fashion  reselling  Depop  Supreme  Poshmark  FinancialTimes  2017 
january 2017 by inspiral
Kik Is Now Letting Users Interact With More Than One Chatbot in the Same Conversation | Adweek
Kik has a new way for users to interact with multiple chatbots.
Today, the Canadian messaging app is rolling out a new line of fashion and beauty bots that will be able to help users decide on styles of clothing or makeup—both by themselves or in conversations with friends—in way that could help drive sales for brands like H&M, Sephora and Victoria's Secret.
The first rollout is focused on teenagers, who tend to use the messaging app more frequently and for longer periods of time than other age groups. According to Jaclyn Ling, Kik's director of retail, the goal is to make the messaging experience feel more like shopping in real life. The launch comes just a few months after Kik introduced a way for users to share bots with each other rather than only accessing them through Kik's bot shop.
Kik  chatbots  fashion  H&M  Sephora  VictoriasSecret  virtualassistant  teenagers  mobilecommerce  mobilemessaging  review  AdWeek  2016 
october 2016 by inspiral
Don’t Fall For the New H&M Campaign
So I guess what that H&M spokesperson really meant was We sat down with advertising agency Forsman & Bodenfors to discuss what would help us sell our latest range of cheaply-made, poor-quality clothing. We settled on feminism and body positivity, because we’ve noticed it’s trendy and popular at the moment.

H&M doesn’t care about women. They do not care to muddle the feminist message in their campaign with affirmative action in their garment factories. They just want to capitalise on the idea of empowering females in order to sell their clothes. But feminism isn’t a trend to be enjoyed for autumn 2016, nor is it a privilege that is only supposed to be accessible to women who can afford to shop. It’s a longstanding commitment to equality in both the developed and developing world.
H&M  fashion  feminism  women  advertising  critique  GlobalHobo  2016 
october 2016 by inspiral
These Asos Warehouse Workers Are Paying The True Price Of Your Order
The heart of the online retailer’s global empire is a giant warehouse in the north of England where workers say they are treated like machines to get your order to you wherever you are in the world. A BuzzFeed News investigation reveals allegations of exploitative contracts, an overbearing security regime, and stressed workers.
Asos  ecommerce  employment  review  critique  fashion  UK  Buzzfeed  2016 
september 2016 by inspiral
Burberry launches 'see-now-buy-now' chatbot | Glossy
Burberry took a cue from Tommy Hilfiger and launched a fashion chatbot of its own yesterday to complement the brand’s first foray into “see-now-buy-now” fashion.
Burberry has long been innovative in the digital space, becoming the first luxury brand to run a Snapchat Discover channel native ad back in April, and launching Pinterest’s first customized beauty board in August.
Though Tommy Hilfiger was the first to launch its fashion bot earlier this week, Burberry is seeking to differentiate by providing behind-the-scenes looks at the inspiration for the latest collection in advance of its London Fashion Week show on September 19.

To use the bot, users can go to the Burberry Facebook page and click the link of scan the mobile QR code. They then receive a virtual “save the date” for the London fashion show before they are led through a series of inspirations for the line, including Virginia Woolf’s novel “Orlando” and pre-production sketches of items like a women’s cavalry jacket and a bridle bag.
Burberry  fashion  FacebookMessenger  chatbots  creativeshowcase  Glossy  2016 
september 2016 by inspiral
Last Trump for the suit? | 1843
The suit is much more than a clownish uniform of power. It is a wearable expression of culture, an emblem of discernment whose details transmit a sophisticated, time-honed code of craftsmanship. Barack Obama and even Vladimir Putin (who are both clients of Canali) are in their ways both politically prominent exemplars of that. But Trump? The higher he rises, the more likely it is that a generation that is already increasingly uninterested in aspiring to tailoring will be turned off it for good – repelled by the cut of his cloth and appalled by the man inside it.
suits  clothing  fashion  trends  menswear  DonaldTrump  1843magazine  2016 
august 2016 by inspiral
Diesel Jogg Jeans Responsive Lookbook - The Inspiration Room
Diesel Jogg Jeans follows your movement, even the most extreme. To demonstrate that on digital media FRED & FARID Shanghai partnered with a contortionist, and used responsive technology like never before. Diesel Jogg Jeans are not a regular jeans, they look like a jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using the responsive technology. FRED & FARID Shanghai created The Responsive Lookbook, a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy every time a different contortion that perfectly fits the size of the window. See the Diesel Jogg Jeans Responsive Lookbook website at www.dieseljoggjeans.com.
Diesel  lookbook  fashion  responsivedesign  creativeshowcase  microsite  InspirationRoom  2016 
july 2016 by inspiral
Is Gentrification a Threat to Fashion Capitals? | Intelligence | BoF
Waves of young creatives are abandoning New York and London for lower rents and a better quality of life in places like Berlin and Los Angeles. Should the fashion industry be worried?
gentrification  fashion  impact  London  NewYork  BusinessofFashion  2016 
june 2016 by inspiral
Fashion's fraught relationship with 3-D printing
While 3-D printing is helping the fashion industry take steps to curb overproduction and increasing localized sales, industry sources also said that the fashion industry can’t on its own solve industrial sustainability problems.
fashion  3Dprinting  environment  innovation  opportunity  justintime  Glossy  2016 
june 2016 by inspiral
Brands Worldwide Embrace Instagram - eMarketer
Instagram adoption, among brands examined by L2 Think Tank, is nearly ubiquitous across industries. Snapchat, on the other hand, is a different story. Brands are more hesitant to adopt the social messaging app.

During Q4 2015, L2 Think Tank analyzed more than 1 million social posts and nearly 2 billion interactions from 879 brands worldwide. Snapchat analysis was conducted during Q1 2016.

When it comes to Instagram adoption, almost every industry sector, with the exception of beverages and consumer electronics, is almost full penetrated. For example, 100% of auto brands examined by L2 Think Thank have adopted Instagram, and other industries such as fashion, beauty, watches and jewelry and travel, are almost fully saturated.
Snapchat  Instagram  penetration  sector  comparison  automotive  fashion  beauty  jewelry  travel  retail  sportswear  consumerelectronics  research  L2ThinkTank  eMarketer  2016 
may 2016 by inspiral
Scam or subversion? How a DHL T-shirt became this year’s must-have | Fashion | The Guardian
Vetements’ DHL T-shirt, first dispatched on to the Paris catwalk, sold out in weeks, despite costing £185. But what message does this surprise package deliver?
DHL  Vetements  fashion  review  Guardian  2016 
april 2016 by inspiral
The extinction of the Fashion Critic | Magazine Antidote
Clearly maintaining a sense of integrity and impartiality will be vital going forward if a fashion critic wants to be taken seriously. A show review needs to explore if a collection underlines a designer’s progressing and reveals evidence that they are pushing themselves as an artist. Does a show have a cohesive and clear message? Is the designer bringing something new to the fashion conversation? These are the kinds of questions only a seasoned critic can answer.

Reviews that read like a summary rather then a well thought out critic, which puts a collection in context with what is happening within the industry specifically and the world in general, have no place in fashion. They are just distracting noise meant to placate brands and advertisers. 

So is the fate of the fashion critic going the same way as the dinosaurs? Not yet. But there will be a Darwinian winnowing of critics in the near future.  A natural selection from which only those strong enough to stand up to brand and advertisers to report their true sentiments and back them with a framework of context and perspective will survive. 
fashion  critic  review  decline  ecommmerce  Antidote  2016 
april 2016 by inspiral
Say No To The Dress - BuzzFeed News
Using images stolen from across the web, sketchy retailers are selling ultra-discounted clothes to women on Facebook. A BuzzFeed News investigation shows many are linked to one of China’s richest men.
GlobalEgrow  DressLily  RoseGal  FashionMia  fashion  clothing  fraud  ecommerce  China  USA  direct  review  Buzzfeed  2016 
april 2016 by inspiral
Is it time to give up leather? | Fashion | The Guardian
Cows have long been farmed to fuel the fast food market. Now, by turning leather into a seasonal fashion, they are becoming part of fast fashion. Soon we will have to kill 430m every year. Lucy Siegle gets to grips with life without leather (well almost)
vegetarianism  leather  fashion  ethicalbusiness  Guardian  2016 
march 2016 by inspiral
The Economist explains: Why fashion week is passé | The Economist
Fashion week used to serve a distinct purpose. Designers would prepare collections and present clothes to the press, to major retailers and to select other industry insiders. Fashion editors would then prepare sumptuous magazine spreads featuring the clothes they liked best. Retailers would order this or that dress. About four to six months later, those clothes would appear in shops.

Technology has upended all this. As soon as models sashay down the runway, photographs are posted online and shared endlessly through social media. Fast-fashion brands copy designers’ styles (though the industry prefers the euphemism “interpret”), often stocking look-alikes in their shops before designers’ own clothes make it to department stores. When designers’ clothes do arrive, they seem stale . It is no coincidence that the world's top two retailers are TJX and Inditex. TJX buys brand-name clothes from stores that can't sell them at full price, then offers them at a deep discount. Inditex owns Zara, the pioneer in fast fashion.
fashion  fashionweek  Technology  disruption  critique  BostonConsultingGroup  Economist  2016 
march 2016 by inspiral
Burberry Stage a Heist on Snapchat | We follow the people and ideas shaping our world
Brands are getting better and better at finding innovative platforms to host their content. There was Diesel’s SS16 Campaign which was displayed across the likes of Pornhub and YouPorn. Then there was J.W Anderson, who live streamed his show on Grindr.

Taking a less sexualized approach, but nonetheless innovative, is Burberry, who for their AW16 collection have launched an elaborate Snapchat campaign inspired by a fake heist.

The premise is simple. Two models break into Burberry’s store to steal key items from the brand’s AW16 collection. What’s interesting is how Burberry have opted to communicate with their audience, deciding on a platform (Snapchat) that resonates massively with younger fans. 
Burberry  luxury  Snapchat  creativeshowcase  fashion  mobileadvertising  mobilevideo  Protein  2016 
february 2016 by inspiral
How Smartphones Are Killing Off the Fashion Show - The New York Times
geographies, and on the other you have “consumers and digital platforms that did not get the memo that fashion has four seasons,” Mr. Galloway of L2 said.

Though various possibilities have been floated about what to do to address the gap, with the most popular being a combination of a small industry-centered presentation for retailers and glossy magazines, followed by a “consumer relevant” (Ms. von Furstenberg’s words) runway show closer to the time the clothes would be available in stores, there is no clear answer. For every designer or retailer who thinks the one-two option is a good idea, there is another who thinks it is terrible: too costly, too focused on the commercial.
fashion  fashionshow  speed  seasons  evolution  NYTimes  2016 
february 2016 by inspiral
In Response: "6 Reasons We'll Always Need Fast Fashion" — The Fashion Law
Dear PopSugar, I do not really believe your recent article, entitled “6 Reasons We'll Always Need Fast Fashion,” warrants a response. It is rather poorly researched. It is insular, and it is generally quite nonsensical due to the number of glaring contradictions (such as its author stating that she “appreciates” the practice of high fashion and the struggle of designers and yet, she still “expect[s] fresh, new pieces” (read: copies) from fast fashion retailers on a “constant” basis). However, to promote fast fashion in such a blatant manner without at least making mention of some of the truly atrocious byproducts with which it is so closely associated is simply irresponsible. As a result, I will do just that.  Let’s look to the six reasons that PopSugar’s columnist cites for why we simply “need” fast fashion, the practice of copying runway looks for low prices in a rapid manner …
fashion  fastfashion  critique  piracy  ethics  income  safety  TheFashionLaw  2016 
february 2016 by inspiral
What motivates influencers? Money, of course | Econsultancy
More than 80% of fashion and beauty marketers believe influencers mostly look for financial rewards when collaborating with a brand. 
fashion  beauty  influencer  marketing  research  Econsultancy  2016 
february 2016 by inspiral
Burberry celebrates Chinese New Year with WeChat gifts
Burberry is using its existing partnership with Chinese app WeChat to push its luxury gifts for the Chinese New Year.

Burberry has created a neat 'unwrapping' experience on the chat app, letting its followers on WeChat swipe, tap and shake their phones to unwrap digital scarves, wallets, trenchcoats and totes. 

The luxury brand also has its own take on the red envelope, a Chinese custom, whereby friends and family exchange money on special occasions.

Once Burberry's followers have unwrapped their digital gift, they can send digital red envelopes to friends and family via WeChat.

The incentive for WeChat users is the chance to win physical Burberry Lunar New Year envelopes, which are also available to buy in-store. Burberry would not confirm what the envelopes contain.
Burberry  WeChat  mobileadvertising  mobilemessaging  creativeshowcase  fashion  China  Marketingmagazine  2016 
february 2016 by inspiral
What teens are like in 2016 - Business Insider
Too often when writing about what teenagers like, we neglect to talk to the most important group of all: teens. So we decided to put together a State of the Union on the American teenager. To learn what American teenagers in 2016 really like, and what they don't, we polled about 60 of them from across the US. We spoke with teens ages 13 to 19, in middle school, high school, and college.

We asked them about their digital lives and habits, the apps they use and the games they play, pop culture, and politics. Their answers offer a glimpse into what it's like being a teenager in 2016. We've drawn out the highlights below, along with some data from other sources, so keep scrolling for our guide to teenagers in 2016.
teenagers  smartphones  ecommerce  fashion  mobileapps  Snapchat  Spotify  Instagram  Twitter  Facebook  Google+  Whisper  Vine  Finsta  FacebookMessenger  iMessage  SMS  Netflix  streamingmedia  AfterSchool  Musical.ly  ColorTherapy  Wishbone  NekoAtsume  ColorSwitch  Buzzfeed  consumer  research  USA  BusinessInsider  2016 
january 2016 by inspiral
London’s Fashion Evolution - WSJ
Over the past decade, a group of largely independent designers, including Erdem, Christopher Kane and Jonathan Saunders, has changed the London’s style from wild child to grown-up glamour. Now they are starting to reap the rewards
fashion  Erdem  ChristopherKane  JonathanSaunders  review  London  WallStreetJournal  2016 
january 2016 by inspiral
Project Jacquard
Project Jacquard makes it possible to weave touch and gesture interactivity into any textile using standard, industrial looms.
Everyday objects such as clothes and furniture can be transformed into interactive surfaces.
ProjectJacquard  wearablecomputing  experiential  textiles  fashion  creativeshowcase  GoogleATAP  Google  2015 
january 2016 by inspiral
Video: Burberry to wrap up Piccadilly Circus with 3D scarf campaign - Telegraph
Digital signs developed with DreamWorks Animation enables shoppers at Piccadilly Circus to use their mobile phones to personalize and visualize custom scarves, and display them on a giant screen for all to see before placing a purchase.
Burberry  outdooradvertising  innovation  personalisation  fashion  creativeshowcase  Telegraph  2015 
december 2015 by inspiral
Aldo takes non-fashion approach in new Instagram push - Digiday
With multiple places to get style information today, shoe and accessory brand Aldo is looking beyond the fashion industry on Instagram.
Aldo  fashion  socialmedia  Instagram  creativeshowcase  Digiday  2015 
december 2015 by inspiral
Made in Holland: The Chanel of Africa | Messy Nessy Chic
A small town factory in the Netherlands might not seem like the obvious birthplace for African haute couture. Helmond is a place most people (Dutch or African) wouldn’t be able to point out on a map and yet, this unassuming little town is where one of the most iconic fashion brands of West and Central Africa was created. As the main supplier of fashion prints to nearly half a continent, the textile company has continued to dominate that fashion scene there for almost 170 years. How’d that happen? Rooted in European colonialism and a testament to African ingenuity, creativity, and cultural pride; it’s a surprising story…
Vlisco  fashion  fabric  Africa  Netherlands  profile  history  MessyNessyChic  2015 
november 2015 by inspiral
Eyewear With Empathy: Warby Parker's Neil Blumenthal | Original | REDEF
From selling out of an apartment to a $1.2 billion valuation, Warby Parker has come a long, long way in not much time at all. If you’ve shopped with them, you know why — they offered a compelling alternative to Big Eyewear, competing on price and delivering exceptional customer service. We spoked with co-founder and co-C.E.O. Neil Blumenthal on the challenges facing the company as they attempt to scale, why empathy is a touchstone of their business, and how to creative an environment conducive to innovation. This interview has been condensed and edited for clarity.
WarbyParker  NeilBlumenthal  interview  fashion  eyewear  innovation  disruption  retail  recruitment  review  REDEF  2015 
october 2015 by inspiral
Faster, cheaper fashion | The Economist
A rapidly rising, super-cheap Irish clothes retailer prepares to conquer America. Rivals should be fearful
Primark  clothing  fashion  retail  profile  review  USA  Economist  2015 
september 2015 by inspiral
Are you man enough to wear pink? - Telegraph
From Gatsby to today's City boys, pink is the most masculine colour there is - although don't expect your favourite sports team to wear it any time soon
pink  fashion  colour  Telegraph  2014 
july 2015 by inspiral
How A Swedish Rainwear Brand Turned Melancholy Into A Marketing Masterstroke | Co.Create | creativity + culture + commerce
Stutterheim marketing director and cofounder Johan Loman talks about embracing the connection between melancholy and creativity, how the company uses a picture language," product expansion plans, and the real value of Kanye West wearing the jackets
Stutterheim  fashion  Branding  Sweden  FastCompany  2015 
may 2015 by inspiral
After The First 3 Million AppleWatches | Monday Note
Apple’s equal investment in both the technology and fashion of its watch may be glibly mocked, but I don’t think it’s so easily dismissed. I doubt Apple would go to such lengths for just one watch.
AppleWatch  smartwatch  hype  marketing  fashion  Apple  MondayNote  2015 
march 2015 by inspiral
US clothing retailers squeezed by online rivals - FT.com
The National Retail Federation estimated on Sunday that combined in-store and online sales over the four-day Thanksgiving weekend tumbled 11 per cent to $51bn, from $57bn last year. Early data suggests that while consumers were willing to spend on technology products, toys and electronics, fewer made clothes purchases.
retail  ecommerce  competition  fashion  USA  NationalRetailFederation  FinancialTimes  2014 
december 2014 by inspiral
The men who are paid to break in your designer jeans | Fashion | theguardian.com
Hiut Denim in west Wales employs 50 denim breakers to wear in jeans before they’re sold, or auctioned, to customers. One breaker explains how it works
denim  HiutDenim  Wales  fashion  Guardian  2014 
december 2014 by inspiral
Designer Rebekka Bay on reinventing Gap for an ‘anxious, uncertain’ generation | Fashion | The Guardian
She wanted to be an architect when she grew up – but ‘clothes are faster than buildings’. Designer Rebekka Bay talks to Jess Cartner-Morley about her plans for Gap
RebekkaBay  interview  profile  fashion  Gap  Guardian  2014 
october 2014 by inspiral
How Madewell Bought And Sold My Family's History
In 1937, my great-grandfather started a workwear company in New England called Madewell. In 2006, 17 years after the last factory shut down, J.Crew relaunched a women’s clothing company with the same name and logo, based on a 50-year history in which it had no part.
Madewell  clothing  fashion  authenticity  history  BuzzFeed  2014 
september 2014 by inspiral
The glittering power of cities for luxury growth | McKinsey & Company
The global economy is experiencing an unprecedented shift toward emerging-market cities. Here’s a road map of where luxury-goods companies should compete in the next decade.
luxury  growth  emergingmarkets  developingworld  fashion  alcohol  cosmetics  McKinsey  2014 
september 2014 by inspiral
FWA winner | Grace to the Nth Power
Discover @kenzo's new collection through a #webgl interactive experiment #kenzofw14 http://kenzo.com/fall2014
Kenzo  fashion  UserInterface  multiscreening  microsite  creativeshowcase  FWA  2014 
september 2014 by inspiral
FWA winner | #MADEOFMUSIC
Ever wondered what your tweets sound like? Tag them with #madeofmusic to find out! A generative audio tool for Ray-Ban that dynamically turns the content of your tweets into a music video.
RayBan  fashion  music  usergeneratedcontent  Twitter  creativeshowcase  FWA  2014 
september 2014 by inspiral
FWA winner | Space Style Concept
The Space Style Concept nourishes by creativeness and "made in italy" values, for a strong and ultra-feminine identity, beyond the boundaries of conventional luxury.
FashionStyleConcept  fashion  website  creativeshowcase  FWA  2014 
september 2014 by inspiral
What Does It Really Take to Launch a Fashion Brand? - Fashionista
Talent, yes. Connections, most definitely. But more than anything: a lot of money.
fashion  startup  cost  Fashionista  2014 
september 2014 by inspiral
Adidas hosts first crowd-sourced fashion show at NYFW - Digiday
If you’re a teen, chances are you love spending hours curating your look — from your hair down to the shoes. Adidas’s NEO clothing line knows this and has taken things a step further, inviting its teen fans take this beauty ritual from their bedrooms to the stage through the world’s first tweet-powered digital fashion show.
Adidas  Twitter  socialmedia  crowdsourcing  creativeshowcase  fashion  Digiday  2014 
september 2014 by inspiral
Intel and Opening Ceremony Collaborate on MICA, a Stylish Tech Bracelet - NYTimes.com
“Today’s wearables are ugly and clunky because tech is a very male-centric industry, and as a result wearables are too ugly for most people,” Dr. Pedersen said. “A wearable can’t really hope to become part of everyday culture until these companies consider more than just the technology.”
wearablecomputing  iWatch  smartwatch  fashion  design  opportunity  critique  NYTimes  2014 
september 2014 by inspiral
PacSun, StyleHaul Partner in Back-to-School YouTube Campaign | Adweek
Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars from StyleHaul, an online community of more than 150 million YouTube subscribers dedicated to global fashion and beauty for women.
PacSun  fashion  socialmedia  Youtube  usergeneratedcontent  StyleHaul  teenagers  millennials  AdWeek  2014  creativeshowcase 
august 2014 by inspiral
The fashion case for mobile phone covers - FT.com
“Because our phones are multifunctional, and we also use them increasingly, they become an extension of the self,” says Elle Hankinson, senior editor at trend forecaster WGSN. “Their appearance [becomes] an extension of our self-identity, just like any other fashion item.”
In short, if your phone case is fun then so, on some level, are you. Mary Spillane, a personal branding expert with clients such as IBM, Disney and the Royal Bank of Scotland, says this point matters, even in more sober workplaces. “At the beginning of a meeting, everyone always throws their toys on the table,” says Spillane. “Phones are always there. So if there is something quirky there – provided it’s not naff beyond belief, like all gold, or diamanté – it’s a hoot. It’s a talking point and it’s an icebreaker, and that’s the thing that most people in business have difficulty with.”
mobile  phonecovers  fashion  growth  FinancialTimes  2014 
august 2014 by inspiral
Trend Forecasting: What Is It Good For? - Fashionista
Trend forecaster WGSN has 75,000 customers who pony up thousands of dollars a year for its services. What are they paying for?
WGSN  profile  fashion  trends  forecasting  Stylesight  Editd  FashionSnoops  Fashionista  2014 
august 2014 by inspiral
Creative Review - The House of Vans opens in London's Old Vic Tunnels
US clothing and footwear brand Vans has transformed the Old Vic Tunnels at London Waterloo into an indoor skate park and arts venue with gallery, cinema, café and artist studios. We paid a visit ahead of the opening to take a look...
Vans  experiential  clothing  fashion  streetwear  London  creativeshowcase  CreativeReview  2014 
august 2014 by inspiral
Levi's targets generation selfie with new site
Levi’s latest campaign combines short video documentaries, user-generated content and smart Web design as it looks to sell more jeans to millennials. The company, with an assist from AKQA, has launched the Live In Levi’s Project digital site levi.com/liveinlevis to  tell the stories of its billion plus jean wearers around the world. The site documents the lives of young creative professionals from around the world, kitted out in Levi’s gear, talking about their experiences and how they “live in Levi’s”. The films include hipster icon Alexis Krauss, front woman of Sleigh Bells, as well as a barber, music teacher, web developer, fashion designer and other creatives from the metropolitan cities of New York, London, Paris, Tokyo and Shanghai.
Levis  fashion  onlinevideo  microsite  creativeshowcase  DigiDay  2014 
august 2014 by inspiral
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