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5 Ways to Translate Your Content Marketing Goals into KPIs
In other words, what are your overarching marketing goals? Here are some goals you may want to focus on:

Increase brand awareness.
Drive more traffic to your website.
Generate sales leads.
Convert more leads into customers.
Improve retention and drive upsell.
keyperformanceindicators  metrics  brand  awareness  traffic  sales  leadgeneration  conversion  retention  crosssell  upsell  loyalty  review  guide  ContentMarketingInstitute  2015  contentmarketing 
december 2015 by inspiral

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