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B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends— North America
 70% of B2B marketers are creating more content than they did one year ago, even those who say they are
least effective (58%) and those without any type of strategy (56%).
 Measurement is a key area where B2B marketers are struggling: Only 21% say they are successful at tracking ROI; however, having a documented strategy helps (35% of those with a strategy say they are successful).
 Once again, infographics was the tactic that had the greatest increase in usage (from 51% last year to 62% this year).
 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform).
 58% of B2B marketers use search engine marketing, making it the paid method used most often to promote/distribute content (they also say it’s the most effective paid method).
 More B2B marketers say they are challenged with finding trained content marketing professionals this year (32%) than last year (10%).
B2B  research  usage  effectiveness  metrics  socialmedia  LinkedIn  Twitter  Youtube  Facebook  Vimeo  Google+  SlideShare  Pinterest  Instagram  eventsbasedmarketing  webinar  blogging  casestudies  whitepapers  emailmarketing  ebooks  microsite  USA  MarketingProfs  ContentMarketingInstitute  2015  contentmarketing 
october 2015 by inspiral

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