inspiral + contentmarketing   192

The Instagram proving no one is unique on Instagram | Dazed
If a tree falls in the forest but you weren’t there to pose in front of it, is it still an opportunity for content?
Instagram  contentmarketing  critique  Dazed  2018 
august 2018 by inspiral
No alternative: how brands bought out underground music | Music | The Guardian
Timberland hosts rap gigs. Princess Nokia makes films for Maybelline. And Red Bull is the new school of rock. Have brand partnerships destroyed counterculture? Or are they all that’s keeping it alive?
music  monetisation  sellout  contentmarketing  RedBull  Versace  Adidas  Budweiser  Guardian  2017 
november 2017 by inspiral
Pinterest Explores a New Section for Publishers, Brands | Digital - AdAge
Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.
The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the advertising sources said speaking on condition of anonymity. The design and content would be uniquely Pinterest but it gives publishers and brands a more structured playground to share to the site.
There will be places for advertisers to buy into media sections, for now at least. A person familiar with Pinterest's plans said the new channel's ad offering will be pushed out initially as a test. Where the company takes it from there remains unclear.
Pinterest  discovery  contentmarketing  AdvertisingAge  2016 
october 2016 by inspiral
YouTube Creator Blog: A new, optional feature for paid promotion disclosure
YouTube creators are among the most influential voices in media today. Since brands increasingly recognize the value of the connection creators have with their fans around the world, they are investing in collaborations to reach viewers in interesting and authentic ways. At the same time, viewers appreciate transparency when brands and creators collaborate on paid promotions such as product placements, sponsorships or endorsements.
While there are a variety of ways creators can disclose paid promotions, today we are launching a new, optional video feature that adds visible text on the video for the first few seconds a viewer watches, informing viewers of a paid promotion. Creators can also choose to add this text disclosure to any existing video without losing their view count or other video metrics.
contentmarketing  disclosure  advertorial  onlinevideo  optional  launch  Youtube  2016 
october 2016 by inspiral
Content Curation: How to Discover and Share the Very Content
Content curation is a favorite topic among us on the Buffer team, and we’re so happy to have a chance to share our best tips with you. To make it easier to find the parts of this resource that are most helpful, here’s a look at all we’ll cover.
Click to jump to any section:
The one-a-day formula for great content curationContent curation toolsWhere to find great contentAdvantages of being really good at content curationWho does it well: Curation heroesCuration automation
contentmarketing  content  curation  guide  bestpractice  Buffer  2016 
september 2016 by inspiral
Stephen Jeske's answer to How can I find what content my customers are interested in online? - Quora
There are a number of items to focus on when trying to determine the type of content to create for your customer.
contentmarketing  strategy  guide  author:StephenJeske  Quora  2016 
july 2016 by inspiral
SAAS Marketing – A Complete Guide to B2B Marketing
Does your business offer software as a service to other businesses? If so, then there are a lot of targeted marketing strategies you can use to make sure that your online marketing efforts are converting at the highest rates possible.
SAAS  marketing  growthhacking  competitoranalysis  comparison  optimisation  websitedesign  contentmarketing  emailmarketing  socialmedia  customerservice  reputation  Positionly  2016 
july 2016 by inspiral
How SaaS Marketing is Different from Every Other Type of Marketing
So, what are the most important things of all?

It’s easy. Get ready for it. There are only two.

Awesome products.
Killer support.
SAAS  marketing  review  guide  freetrial  retention  customerservice  speed  Kissmetrics  2014  contentmarketing 
july 2016 by inspiral
Will Social Media Make You Sleep with Casper? — Backchannel
Casper wants to be your best friend on Facebook, Twitter, Instagram. But should you really be buddies with a mattress company?
Casper  socialmedia  contentmarketing  review  creativeshowcase  VanWinkle  mattresses  BackChannel  Medium  2016 
june 2016 by inspiral
30 Worries Every Blogger Feels (And The Writing Tips To Fix Them) - SumoMe
We’ll give you the writing tips to conquer the 30 biggest worries and doubts every blogger feels.
blogging  contentmarketing  guide  bestpractice  SumOne  2016 
june 2016 by inspiral
The Top 25 Brands Doing Great Content Marketing - Datify
So here we go, here’s our list of the top 25 brands doing great content marketing in reverse order!
contentmarketing  ranking  leaguetable  Datify  2016 
june 2016 by inspiral
The Social Cost of Bad Online Marketing
For both kinds of businesses, digital marketing in general and social media marketing in particular are essential to the game. Step 1: Create lots and lots of content to attract lots and lots of page views. Step 2: Get people to look at that content by blanketing social media in paid and unpaid mentions, ads and links to your content. Step 3: Suck people into getting even more of your content in the future by getting them to like you, follow you, and/or give you their email address.

From a business perspective, this model is fantastic. Instead of paying for expensive TV and print ads, and hoping to see some correlation between ad spending and sales results, you can pay for relatively cheap online content, and track its sales impact click by click. Better yet, since gutting ad budgets has thrown the media industry into crisis, you have less and less competition from actual journalists, which makes it easier to get people to look at your mediocre content instead. And as Lyons points out, most of that mediocre content can be created by employees who are young, inexperienced and cheap.

But from a personal perspective, it sucks. For every email newsletter you’re genuinely thrilled to receive, you likely have dozens that merely clutter up your inbox, where they linger unread. To get to the Facebook posts that have been shared by the actual genuine human beings you know, you have to plough through a feed that’s cluttered with posts that somebody paid to put there. (A problem that’s only going to get worse, now that Facebook has given its official blessing to branded content on verified pages.) And unless you read blog posts while wearing glasses that block your peripheral vision, you’re likely to get sucked into clicking on one of the irresistible headlines that now frame nearly every page of content on the Internet — headlines that somebody paid to put there, and which almost always lead to something way less interesting than the headline suggests.
inboundmarketing  contentmarketing  critique  corporatesocialresponsibility  DanLyon  HBRBlog  2016 
april 2016 by inspiral
Everything the tech world says about marketing is wrong | TechCrunch
Get back to the marketing basics. Over the past decade or so, many digital marketers entered the field from the technical world and, therefore, lacked any traditional marketing education. That’s why they focus on algorithms, discuss how to automate best practices and invent random new terms rather than think about how to build brands with the techniques that have been developed over the past century.

Learn about direct marketing strategy, advertising strategy and publicity strategy within the promotion mix and then apply those traditional principles to your online and offline channels of choice — whether they will include television, Facebook, news outlets, Google AdWords or anything else. Essentially, it is completely changing one’s “marketing algorithm” to integrate traditional and online marketing best practices.

Do not separate traditional and online marketing teams. The more that human activity moves online, the more that traditional and digital marketing will become just “marketing.” Direct marketers will need to know how to apply the best practices in their work to both online and offline channels. The same will be true for advertisers, publicists and salespeople. A good publicist, for example, should know how to get a product on national TV as well as spread on Facebook.

Explore alternatives to direct marketing. Technical people are very good at marketing analytics and algorithms, but they are not always very creative. However, advertisements such as the Dollar Shave Club one mentioned earlier and publicity campaigns such as Israeli PR agency Blonde 2.0’s work for the Yo mobile app can deliver huge results.

We in the tech world have thought like direct marketers for so long that we have forgotten how to act like brand marketers. But remember: How did Apple become the most valuable brand in the world? Through television commercials such as “1984” and print ads such as “Think different.”

Remain skeptical at all times. Marketers should be the most difficult people to whom to market, but even we can be bamboozled. Ask yourself: “How much money will this person or company make by popularizing this idea?” Whenever marketers claim that “everything has changed” or that something is “dead” or that some new buzzword “is the future of marketing,” ask for evidence. Make them cite their sources and explain their reasoning.
marketing  strategy  contentmarketing  marketingautomation  inboundmarketing  critique  review  Techcrunch  2016 
april 2016 by inspiral
Updates to our Branded Content Policy | Facebook Media
On Facebook, we define branded content as any post — including text, photos, videos, Instant Articles, links, 360 videos, and Live videos — that specifically mentions or features a third party product, brand, or sponsor. It is typically posted by media companies, celebrities, or other influencers.

Today we’re updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we’re offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook.
contentmarketing  policy  launch  redesign  Facebook  2016 
april 2016 by inspiral
What does content strategy mean at The Economist? | Econsultancy
The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.
Economist  contentmarketing  personalisation  adblocker  onlinevideo  webjournalism  review  Econsultancy  2016 
march 2016 by inspiral
The potentially nefarious intentions of VC-created content — A tech reporter weighs in — Medium
What is it that makes the skills a person picks up as a journalist so valuable in becoming a venture investor? Kia believes that the roles are actually quite similar, and both types of people share one characteristic — you might call them a bit of an adrenaline junkie.
“…we both get these really early advanced looks at these potentially promising startups or promising founders or ideas or products. It’s sort of the excitement and the thrill of potentially discovering a gem and I think both categories of people do that in their own way.”…”Then we also use some of the same, I don’t know if I want to call them skills, but the whole idea. That spidey-sense of what might be interesting or what has potential. Obviously investors will take a little bit more data into consideration as much as it exists really. I think they are very similar actually and people probably get some of the same thrills and excitement from it.”
Another, often unspoken benefit that venture firms get when they bring on a reporter? Access to their network.
“Then I think a lot of people won’t necessarily admit that, but I think when you hire a reporter, especially one that has a well known reputation, there big brand names. That will almost draw it’s own deal flow. Founders and entrepreneurs and startups will recognize it and will come to them. I think there’s probably a small unspoken bet that this brand will bring its own kind of quality flow of startups.”
venturecapital  contentmarketing  journalism  review  critique  startup  Quibb  Medium  2016 
march 2016 by inspiral
Growing email subscribers - Smart Insights Digital Marketing Advice
We'll look at growing subscribers in two steps. First reviewing all the customer touchpoints when opt-in can occur and second ideas to boost opt-in. I hope these give you some ideas to review your approaches!
emailmarketing  acquisition  review  guide  online  offline  website  events  telemarketing  callcentre  contentmarketing  socialproof  testimonials  exclusivity  socialmeda  SmartInsights  2016 
march 2016 by inspiral
#ExploringSocial: Facebook for FMCG Brands
BORN SOCIAL explore how FMCG brands can make the most of Facebook. The report covers four main areas — Audience, Content, Reach and Engagement.
socialmedia  FMCG  audience  content  contentmarketing  reach  engagement  guide  review  BornSocial  2016 
february 2016 by inspiral
Coming soon: Shows from top social media stars, with a plug for AT&T - Digiday
The wireless carrier is teaming up with YouTube network Fullscreen to launch AT&T Hello Lab, a new program aimed at helping social video stars create all sorts of content, including video series, albums, podcasts and live events. Instead of the content supporting one specific AT&T campaign or another, the idea is to develop and fund original ideas with various social stars — with the AT&T brand and products showing up in a less obtrusive manner.

“Today’s influencer-brand relationships are too transactional in nature,” said Valerie Vargas, vp of advertising and marketing communications at AT&T. “Too often, [influencers act as] hired guns asked by brands to promote a new product. We want to flip that on its head by making a long-term commitment to the community.”
AT&T  Fullscreen  Youtube  contentmarketing  influencer  telecoms  Digiday  2016 
february 2016 by inspiral
Quuu - Hand Curated Content Suggestions for Social Media
Content curation is one of those time-consuming but necessary evils, especially for brands. You never want to be pumping out a constant stream of your own content, and user-generated content can be hit or miss. Your solution: Quuu, which offers hand-curated content solutions and essential puts your content marketing on auto-pilot. Start by selecting relevant categories that matter to you and your audience. Next, send hand-curated content directly to your Buffer.com account. Manually curate and schedule posts through Buffer. Quuu takes just a few minutes to set up and then it runs itself on autopilot, saving you valuable time and sanity.
socialmedia  contentmarketing  utility  automation  Twitter  Facebook  LinkedIn  Buffer  Quuu 
february 2016 by inspiral
Taco Bell CMO on digital marketing's 7 paradoxes | CIO
Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.
TacoBell  marketing  MarisaThalberg  contentmarketing  global  local  sales  loyalty  CIO  2016 
january 2016 by inspiral
How to Build an Inbound Marketing Strategy in 24 Hours
First, let's identify what strategy actually is. It really doesn't have to be that complicated.  Strategy is simply a plan of action designed to achieve an expected goal.  So, we need a goal to get started. For the purpose of this article, let's say that our goal is to generate 50 qualified leads per month for the sales team.
contentmarketing  inboundmarketing  strategy  review  marketresearch  contentcalendar  Hubspot  2014 
january 2016 by inspiral
How To Plan An Inbound Marketing Strategy For Ecommerce
Here’s the exact inbound marketing strategy for ecommerce that I recommend to every reader and client I’ve ever worked with. The specific details vary, but it’s a pretty tried and true path for nearly every online store. I’m focusing on ecommerce but 80% of this applies to every business.
inboundmarketing  contentmarketing  review  strategy  guide  ecommerce  personas  websitedesign  landingpages  outreach  searchmarketing  PPC  socialmedia  ShivarWeb  2015 
january 2016 by inspiral
Add Jaw-Dropping, Interactive Visuals to Your Content: 5 Tools to Help
If you’re hesitant to dabble with your own HTML code or simply want an easier way to start embedding content, embed.ly can be a huge help. It is an easy-to-use, quick bookmark tool that converts the content you want to embed into an iFrame.
embedded  guide  creativeshowcase  map  photography  Slidely  Flixel  Interlude  HSTRY  embed.ly  review  ContentMarketingInstitute  2016  contentmarketing 
january 2016 by inspiral
10 Awesome Online Marketing Tools For Content Marketing | A Listly List
These 10 tools will help you work smarter, not harder. This list is filled with tools that help with all stages of content marketing from coming up with ideas, creating content, and sharing the amazing content you're creating!
utility  MailChimp  Slideshare  Poktochart  ContentIdeator  Quicksprout  ReadabilityTestTool  ThinkLink  Listly  2016  contentmarketing 
january 2016 by inspiral
2015 Numbers, 2016 Outlook for Advertising, Mobile and Emerging Markets | Monday Note
To wrap up the year, here is a selection of notable shifts observed in 2015, and their expected impact in 2016 on digital advertising, mobile internet and trends in emerging countries.
onlineadvertising  webjournalism  forecast  adblocker  growth  AdBlockPlus  media  programmaticbuying  programmaticadvertising  mobileinternet  AcceleratedMobilePage  FacebookInstantArticles  AppleNews  Internet.org  ProjectLoon  emergingmarkets  MondayNote  2015  contentmarketing 
january 2016 by inspiral
Snapchat Is Making Original Content for Discover Again | Digital - Advertising Age
Over the weekend, Snapchat added a music-themed channel to Discover that features articles and videos produced by an in-house content team. Starting on Saturday and running until the new year, Snapchat is dedicating each day to a specific music genre -- EDM, hip hop and R&B so far, with a country edition scheduled for Tuesday -- and publishing original articles and videos recapping moments in 2015 like the beef between rappers Drake and Meek Mill.
Snapchat  SnapchatDiscover  mobilevideo  music  Spotify  creativeshowcase  AdvertisingAge  2015  contentmarketing 
january 2016 by inspiral
Make Your Images Interactive - ThingLink
Use ThingLink to create interactive news photography, maps, posters, family albums, infographics, and shoppable product catalogs in minutes! You can keep track of how people interact with your content as it spreads across the web.
annotations  images  utility  ThingLink  2015  contentmarketing 
december 2015 by inspiral
Business Management Software | Domo
Domo brings your business and all its data together in one intuitive platform. With Domo, it's easy to see the information you care about in one place and use it to make faster, better-informed decisions.
analytics  dashboard  reporting  emailmarketing  socialmedia  utility  Domo  2015  contentmarketing 
december 2015 by inspiral
Airstory writing software
Airstory: I’ve been obsessed with trying this writing tool, ever since it was recommended during our recent Twitter chat with Ann Smarty on content marketing tools.

Available as an invitation-only beta, Airstory helps you turn your content notes, media clips, image files, soundbites, and more into taggable, searchable cards. When you are ready to turn these odds and ends into a cohesive story, just drag and drop the relevant cards into an outline, and start connecting the dots between your ideas and your marketing insights. Airstory organizes and annotates the saved information in your cards for easy reference and stores everything in one view, so you won’t lose track of great ideas for future projects.
collaboration  annotations  utility  Airstory  2015  contentmarketing 
december 2015 by inspiral
And the brands played on: how EDM can sell almost anything | Music | The Guardian
Brands and advertisers are falling over themselves to tap in to the colossal success of dance music, and many of its stars are happy to help the marketing effort – with conditions
EDM  dancemusic  music  sponsorship  Volvo  Avicii  Smirnoff  SteveAoki  creativeshowcase  review  Guardian  2015  contentmarketing 
december 2015 by inspiral
5 Ways to Translate Your Content Marketing Goals into KPIs
In other words, what are your overarching marketing goals? Here are some goals you may want to focus on:

Increase brand awareness.
Drive more traffic to your website.
Generate sales leads.
Convert more leads into customers.
Improve retention and drive upsell.
keyperformanceindicators  metrics  brand  awareness  traffic  sales  leadgeneration  conversion  retention  crosssell  upsell  loyalty  review  guide  ContentMarketingInstitute  2015  contentmarketing 
december 2015 by inspiral
Content Marketing Analytics & Tracking - Docalytics
Docalytics provides document tracking, analytics, and intelligence that empower sales & marketing professionals to generate more leads and close more deals.
analytics  pdf  metrics  docalytics  utility  contentmarketing 
november 2015 by inspiral
The Top Social Media Tools for Working Smarter, Not Harder
Nuvi is a great way to deep dive into social-media conversations. Nuvi has partnered with DataSift (Human Data Intelligence tool), and DataSift was one of the first partners to access Facebook's firehose. This means that Nuvi has access to Facebook’s firehose as well!  What does this mean? It means that Nuvi can access and deliver analytics to their users on private and public Facebook posts. The tool will not show you specific user posts or data, but it will give you the analytical data for a topic based on public and private content. Having access to this information makes using Nuvi a must for content marketing and businesses who want insight into what people are privately sayings about their brand or industry. 
Facebook  socialmedia  analytics  utility  Nuvi  contentmarketing 
november 2015 by inspiral
On snobbery about content marketing and the John Lewis ad | Think bubbles
I need to stop writing now.  Suffice to say, I will be happy when the content backlash calms down a bit, and we can all go back to planning necessary pages, articles, films, tools, widgets, and whatever for our clients, supporting their consumers as they navigate their way to the answers that suit them.
marketing  review  JohnLewis  ThinkBubbles  2015  contentmarketing 
november 2015 by inspiral
State of Enterprise B2B Demand Generation: A B2B focused survey in collaboration with Marketo and B2B Marketing
Do you understand what Demand Generation actually is? Are you suffering with the same issues as the rest of the industry? Perhaps you’re struggling to get the most of your Demand Generation activity? Well you’re not alone. This report created in partnership with Marketo and B2B Marketing provides the latest insights and analysis on the biggest issues in the industry in 2014 and is designed specifically to help you identify your own weaknesses.
demandgeneration  marketing  B2B  review  research  guide  marketingandsales  alignment  emailmarketing  website  searchmarketing  socialmedia  eventsmarketing  directmail  webinars  telemarketing  onlineadvertising  publicrelations  printadvertising  Marketo  LedgerBennettDGA  2015  contentmarketing 
november 2015 by inspiral
B2B ENTERPRISE CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA
Welcome to B2B Enterprise Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.
Here we look at how the content marketing practices of enterprise marketers (1,000+ employees)
have changed since last year and how they compare with other B2B marketers.
Of all the groups of marketers we’ve studied over the last year, enterprise marketers:
 Use the most content marketing tactics
 Target the most audiences
 Are the most likely to be organized into a formal group
 Are the most likely to report to product marketing
 Have the most difficulty with tracking the ROI of their content marketing programs.
Enterprise marketers are producing less content than they did last year, but they’re allocating
nearly as much budget for content marketing. Nearly 90% are focused on creating more engaging,
higher-quality content over the next 12 months.
These are exciting times for content marketing. We’re thrilled to be with you on the journey
research  effectiveness  strategy  accountability  metrics  eventmarketing  onlinevideo  casestudies  whitepapers  emailmarketing  webinars  microsite  Infographic  blogging  LinkedIn  Twitter  Youtube  Facebook  Google+  Slideshare  frequency  onlineadvertising  searchmarketing  printadvertising  nativeadvertising  spend  USA  MarketingProfs  ContentMarketingInstitute  Marketo  2015  contentmarketing 
november 2015 by inspiral
Content Is Crap, and Other Rules for Marketers
Publishing is different. It’s not a promotion; but is more akin to product development. That means clearly defining an editorial mission, identifying benchmarks, and establishing a clear structure.

Unlike a TV campaign or digital, where you can expect an immediate benefit that dissipates almost as quickly, brand publishing establishes an ongoing, trustful relationship with consumers that lasts beyond the present sales cycle.

Most of all, marketers need to create a compelling experience. Again, that doesn’t happen overnight. For marketers to become successful publishers, we need to look beyond this quarter’s objectives or the next campaign and treat our editorial mission as seriously as we do that of our brands.
critique  guide  bestpractice  strategy  HBRBlog  2015  contentmarketing 
october 2015 by inspiral
Marriott checks in at the movies with a kiss and a heist
The hotel group is making its own films and running a ‘newsroom’ in its push for online branding
Marriott  film  shortfilm  travel  hotels  FinancialTimes  2015  contentmarketing 
october 2015 by inspiral
Brands' social media activity to increase despite questions over ROI, says CMA study
The Content Marketing Association's study, The Role of Social in Content Marketing, asked 100 senior level marketers, media agencies and creative agencies. 

It found 80 per cent of those asked said they would increase the use of social within content marketing strategies next year, 75 per cent planned to invest more in owned social media, and 57 per cent currently invest in paid social media.

But marketers were much more divided over the issue of social media measurement. 42 per cent said they were unsure of their ability to accurately measure its return on investment. Only 28% said they were confident.
socialmedia  budget  growth  ROI  critique  ContentMarketingAssociation  UK  Campaign  2015  contentmarketing 
october 2015 by inspiral
Content Budgets Rise as Measurement Advances
Forrester's report found that one-quarter of marketers hiked their content marketing budgets by 30% or more this year over last, and 47% of marketers boosted their content marketing budgets by 20% or more. The report was based on an online survey of 86 senior marketers at business-to-consumer and business-to-business companies.
budget  growth  research  Forrester  USA  AdvertisingAge  2015  contentmarketing 
october 2015 by inspiral
B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends— North America
 70% of B2B marketers are creating more content than they did one year ago, even those who say they are
least effective (58%) and those without any type of strategy (56%).
 Measurement is a key area where B2B marketers are struggling: Only 21% say they are successful at tracking ROI; however, having a documented strategy helps (35% of those with a strategy say they are successful).
 Once again, infographics was the tactic that had the greatest increase in usage (from 51% last year to 62% this year).
 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often (they also say it’s the most effective social media platform).
 58% of B2B marketers use search engine marketing, making it the paid method used most often to promote/distribute content (they also say it’s the most effective paid method).
 More B2B marketers say they are challenged with finding trained content marketing professionals this year (32%) than last year (10%).
B2B  research  usage  effectiveness  metrics  socialmedia  LinkedIn  Twitter  Youtube  Facebook  Vimeo  Google+  SlideShare  Pinterest  Instagram  eventsbasedmarketing  webinar  blogging  casestudies  whitepapers  emailmarketing  ebooks  microsite  USA  MarketingProfs  ContentMarketingInstitute  2015  contentmarketing 
october 2015 by inspiral
Twitter API access no longer available free to public
Twitter has generated howls of protest across the marketing world this week with the brief announcement that it will no longer support free public API access of its share counts.
Twitter  analytics  sharing  close  critique  KingContent  2015  contentmarketing 
october 2015 by inspiral
Marketing automation: strategy, practice, evolutions and vendors
Marketing automation originally referred to software developed to automate so-called repetitive tasks and was often seen as a subset of CRM (Customer Relationship Management) enabling marketing divisions to increase efficiency. There is a strong link between marketing automation, content marketing, content management and other platforms.
marketingautomation  opportunity  guide  review  CRM  contentmanagement  SpiceWorks  contentmarketing 
october 2015 by inspiral
« earlier      
per page:    204080120160

related tags

AcceleratedMobilePage  accountability  acquisition  adblocker  AdBlockPlus  Adidas  Adobe  Adverblog  advertising  AdvertisingAge  advertorial  AdWeek  affiliate  agency  Airbnb  airlines  Airstory  alcohol  algorithms  alignment  americanexpress  Amtrak  analytics  AndreessenHorovitz  animatedGIF  annotations  apparel  AppleNews  art  AT&T  audience  audio  audit  author:AdeleSweetwood  author:StephenJeske  author:TimHampson  automation  automotive  Avicii  awareness  B2B  B2b  B2BMarketing  B2BMarketingInsights  B2C  BackChannel  banking  beer  benchmarking  benefits  bestpractice  bigdata  binge  blogging  BMW  BornSocial  BostInno  brand  Branded3  brandedcontent  branding  Brandrepublic  BrewDog  BritishAirways  budget  Budweiser  Buffer  Business.com  Business2Community  BusinessInsider  BuzzFeed  Buzzfeed  BuzzSumo  callcentre  Campaign  CannesLions  casestudies  Casper  challenges  Charmin  cheese  China  Chipotle  CIO  Circa  CityIndex  close  clothing  Colgate  collaboration  comic  commercialism  communitymanagement  comparison  competitoranalysis  conference  consumer  content  contentcalendar  ContentCharisma  ContentIdeator  Contently  contentmanagement  contentmarketing  ContentMarketingAssociation  ContentMarketingInstitute  conversion  ConvinceandConvert  copywriting  corporatesocialresponsibility  CoSchedule  cost  costperlead  CreativeReview  creativeshowcase  creativewshowcase  CreatrsNetwork  CreditSuisse  critique  CRM  crosssell  CSS  Curalate  Curata  curation  customerexperience  customerservice  cycling  Cyfe  dancemusic  DanielDoebrich  DanLyon  dashboard  dataanalytics  Datify  Dazed  dealvelocity  DegreeMen  demandgeneration  diagram  Digiday  DigiDay  digitalanalytics  digitalmarketing  directmail  directmarketing  disclosure  discovery  disruption  DMA  Docalytcis  docalytics  Domo  Doritos  DougKessler  Dove  drinks  DueDil  DueDill  ebooks  ecommerce  Economist  Econsultancy  eConsultancy  EDM  effectiveness  ElectricLiterature  emailmarketing  eMarketer  embed.ly  embedded  emergingmarkets  employment  engagement  enrichingmedia  enterprise  Entrepreneur  eventmarketing  events  eventsbasedmarketing  eventsmarketing  EvWilliams  exacttarget  exclusivity  Facebook  FacebookInstantArticles  fashion  FastCompany  Femsplain  film  FilmSchoolRejects  financialservices  FinancialTimes  Finextra  fintech  FirstLook  Flixel  FMCG  food  Forbes  forecast  forecasting  Forrester  freetrial  frequency  Fullscreen  future  FWA  GE  GeneralElectric  global  Google+  GoogleAdWords  GoogleAnalytics  GoogleWebmasterTools  GoPro  graffiti  graphicdesign  Grime  growth  growthhacking  Guardian  guestposting  guide  Guinness  Gymkhana  haircare  harvardbusinessreview  HBRBlog  Heineken  hitenism  Honda  Hootsuite  hotels  HSBC  HSTRY  HTML  Hubspot  HubSpot  IBM  IBMCloud  Idio  iFlow  images  impact  INBOUND2015  inboundmarketing  Inc  influencer  infographic  informationmanagement  Inke  inPowered  InpoweredAnalytics  Insa  InsideOut  InspirationRoom  Instagram  Intel  Interlude  Internet.org  interview  ItsNiceThat  JamesCarson  Jay-Z  JeffBullas  JohnLewis  JonathonColman  journalism  Kapost  Keirin  KenBlock  keyperformanceindicators  keywords  KingContent  Kissmetrics  Kluge  KPCB  L'Oreal  LadyGaga  landingpages  laptops  launch  leadgeneration  leads  leaguetable  LedgerBennettDGA  Lincoln  linkbuilding  LinkedIn  LinkedInGroups  List  Listly  livestreaming  local  longform  LoweCounsel  loyalty  MailChimp  map  MarisaThalberg  marketing  Marketing.ai  marketingandsales  marketingautomation  MarketingCharts  Marketingmagazine  MarketingProfs  Marketo  Marketr  marketresearch  Marks&Spencer  Marriott  Mashable  MatthewBarby  MatthewDear  mattresses  media  MediaWeek  Medium  membership  MembershipMarketing  MemCom  Method  Metia  metrics  microblogging  microcontent  microsite  MikeFishbein  military  mobile  mobileapps  mobiledesign  mobileinternet  mobilemarketing  mobilemessaging  mobilevideo  modularity  MondayNote  monetisation  MountainDew  Moz  multibrand  multiscreening  Muppets  music  MyCustomer  nativeadvertising  NeedforSpeed  Neflix  Netflix  NewsCred  nextrends  Nielsen  Nike  nike+  Nissan  NorthAmerica  notifications  Nuvi  NYTimes  ObviousVentures  offline  OnitsukaTiger  online  onlineadvertising  onlinemarketing  onlinevideo  opportunity  optimisation  optional  Oreo  OurSocialTimes  Outbrain  outdoors  outreach  P&G  PacificStandard  patagonia  PaulSmith  pdf  penetration  personalisation  personas  pets  photography  PinetopGroup  Pinterest  Poktochart  policy  Positionly  PPC  printadvertising  professionalbodies  profile  programmaticadvertising  programmaticbuying  ProjectLoon  publicrelations  publishing  quality  quantifiedself  Quibb  QuickSprout  Quicksprout  quiz  Quora  quotes  Quuu  R&D  railways  ranking  reach  ReadabilityTestTool  realtime  recruitment  RedBull  RedBullStratos  redesign  REI  RentalHistoryReports  reporting  reputation  research  results  retargeting  retention  reverseengineer  review  ROI  RossHodgens  SAAS  sales  Samsung  Scoop.it  SearchDecoder  searchmarketing  Secret  security  segmentation  selfdrivingvehicles  sellout  semanticsearch  sensoryintelligence  SeriousPony  sharing  ShivarWeb  ShoretelSky  shortfilm  SiegeMedia  simplicity  Simplilearn  skills  Slidely  SlideShare  Slideshare  SmartInsights  smartphones  Smirnoff  SmithsonianAir&SpaceMagazine  snackfood  SnackHacks  Snapchat  SnapchatDiscover  socialcommerce  Socialcrawlytics  socialmeda  socialmedia  socialmediaexaminer  socialmobile  socialproof  softwareasservice  Specialized  speed  spend  SpiceWorks  sponsorship  Spotify  SproutSocial  startup  statistics  SteveAoki  Storify  StrategicIC  strategy  strategyshowcase  streetart  subscription  SueDavis  SumOne  supermarkets  survey  swissnexSanFrancisco  SwordandtheScript  SXSW  syndication  tabletadvertising  TacoBell  Techcrunch  technology  TechnologyReview  telecoms  telemarketing  television  testimonials  TheAwl  TheBlackList  TheBoldItalic  TheBusiness  TheStory  TheVerge  ThingLink  ThinkBubbles  ThinkLink  Thrillist  Toni&Guy  TopRankBlog  Toshiba  traffic  travel  trends  trust  Tumblr  Twitter  UK  Unilever  upsell  Upworthy  USA  usability  usage  USAirForce  usergeneratedcontent  utility  VanWinkle  VelocityPartners  Venngage  venturecapital  VeolcityPartners  Versace  videoadvertising  Vimeo  Virgin.com  VirginAmerica  visualweb  VO5  Volkswagen  Volvo  WeAreGoingAwol  webinar  webinars  webjournalism  website  websitedesign  WeChat  Whiskas  whitepapers  WholeFoods  Williams-Sonoma  Wired  WisconsinMilkMarketingBoard  wordofmouth  Youtube  YPulse  Zillidy 

Copy this bookmark:



description:


tags: