inspiral + attribution   15

Foursquare's Potentially Game-Changing New Tool Can Measure Foot Traffic Generated by Digital Ads | Adweek
The social/location discovery platform is going after retail marketing budgets and promising to connect digital ads—and not just Foursquare ads, but those from across the Web and mobile apps—with actual visits to physical stores.
As a tech player stymied by the narrative that its consumer-facing user growth hasn't scaled fast enough, Foursquare execs hope this latest program shines a light on the many positives that they say are developing inside the company.
The new offering, called Attribution Powered by Foursquare, has been in the works for several months and has been tested by restaurant chain TGI Fridays, spirits giant Brown-Forman, publishing app Flipboard and programmatic advertising companies Drawbridge and Adelphic. Flipboard recently used the system to measure a campaign that it ran for an undisclosed retailer and found that the digital ads drove a 12 percent incremental lift in visits to the retailer's locations within a week.
Foursquare  AttributionPowered  metrics  measurement  attribution  onlineadvertising  retail  review  AdWeek  2016 
february 2016 by inspiral
Four predictions for email marketing that won’t come true in 2016 | Econsultancy
For the last three years, I’ve made predictions about various aspects of online marketing (see here for 2015 and 2014.) They’re mostly right, except for most of them

For the last three years, I’ve made predictions about various aspects of online marketing (see here for 2015 and 2014.) They’re mostly right, except for most of them

So here’s some predictions for email marketing that won’t come true in 2016.
1. Automated campaigns won’t annoy any consumers, at all, ever. For reals.
2. Last-click email attribution will die the slow, horrible death it deserves.
3. More companies will get their lists nicked, and will vigilantly prevent it in the future.
4. The old guard’s ways of thinking will be replaced by actual innovation.
Who wants to hear about two super-positive predictions that I believe WILL come true in 2016?
1. Innovation will continue to happen, but not how you expect.
2. Someone will say “Email isn’t dead!” and we’ll be like “No sh*t!”
emailmarketing  forecast  automation  attribution  security  Econsultancy  2016 
january 2016 by inspiral
Google Launches "Store Visits" Metric In AdWords, To Help Prove Online-To-Offline Impact
Measures impact of search ads on in-store traffic as part of AdWords Estimated Total Conversions.
Google  GoogleAdWords  StoreVisits  attribution  retail  ROI  SearchEngineLand  2014 
december 2014 by inspiral
Plagiarism in the Internet age: The issue isn’t copying, it’s attribution | PandoDaily
The problem lies in attribution. The bad thing about the Web is that it’s easy to steal stuff. The great thing about the Web is that it’s the easiest thing in the world to link to your primary source. This was Johnson’s biggest crime. The lack of quotation marks in some of his direct quotes would be almost a formality (emphasis on “almost”) had he included a link to the source. The practice of linking acts as a service for both great and terrible content — it gives the original writer credit when the content is great, and alerts the reader to a possibly questionable source when the content is bad.
webjournalism  plagirism  attribution  review  critique  PandoDaily  2014 
july 2014 by inspiral
Why Apple Needs to Get Better at Ads | Tech.pinions - Perspective, Insight, Analysis
But Apple faces many challenges, several of which are likely due to an ingrained resistance to the kind of behavior that makes advertising work. In order to be successful today, online and mobile advertising needs to offer the following:
iAd  Apple  mobileadvertising  critique  targeting  tracking  retargeting  attribution  programmaticbuying  Techpinions  2014 
may 2014 by inspiral
Q3 2013 Takeaways: Advanced Measurement Continues To Be A Key Initiative | Forrester Blogs
Specifically, I expect to see more attribution adoption and usage of attribution to measure customer purchase paths and to learn more about customer behaviors and motivations.
attribution  consumerinsights  marketingmix  review  Forrester  2014 
april 2014 by inspiral

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