inspiral + moat   4

Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data – Adweek
Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data partnerships with companies like Moat, Nielsen and Millward Brown over the past year, Snap Inc. has now signed a deal with Oracle Data Cloud (formerly Datalogix) to arm marketers with more intelligence.

The partnership entails Oracle's data from offline purchases—like stats from a loyalty card program—that will be used to target consumers with relevant Snapchat ads based on products that they've purchased. Using hashed email addresses and anonymous files of mobile IDs, Snapchat matches up the data with Oracle's audiences of past purchase behavior.
Snapchat  metrics  partnership  MillwardBrown  Nielsen  Moat  targeting  onlineadvertising  launch  AdWeek  2017 
february 2017 by inspiral
Pinterest Is Adding 15 Ad-Tech Companies to Beef Up Its Data and Measurement Game | Adweek
Pinterest has long claimed it moves the needle for brands in terms of sales and conversions, and now the company is inviting more ad-tech partners to its platform to prove it.
Today, the visual-sharing site is revamping its 16-month-old advertising program that gives tech companies access to its API to include 15 new players. Formerly known as Marketing Developer Partners, the name of Pinterest's new program has been shortened to Marketing Partners.
While Pinterest has been pitching its data-driven approach to advertisers for a couple of years, the site's ad business has been slower to take off than Google's, Facebook's or Snapchat's. To catch up, it's rolled out new targeting and video offerings in the past year and poached Snapchat's measurement exec, Gunnard Johnson, in July to build out the data and research arm of its business.
Pinterest  socialcommerce  partnership  PinterestMarketingPartners  analytics  Moat  AppsFlyer  Kochava  Tune  Adjust  Apsalar  OracleDataCloud  MillwardBrownDigital  Neustar  Krux  mParticle  Experian  AdWeek  2016 
november 2016 by inspiral
Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch
Snapchat’s big ads announcements

Snap Ads Between Stories – There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance.
Expandable “Snap Ads” – Users can now swipe up on Snapchat’s ads to install a promoted app, watch a long-form video, visit a mobile website or view an Instant Article-style article formatted specifically for Snapchat.
Ads API – Advertisers can now use programmatic interfaces to efficiently buy huge campaigns instead of having the manually strike deals with Snapchat.
All Ads Reviewed – Despite the influx of new ways and formats to buy, Snapchat plans to protect its user experience by reviewing all ads for quality before they run and managing ad load so as not to overwhelm users with too much marketing.
Snapchat Partners For Ads – Snapchat will connect advertisers with a directory of ad tech developers building custom ad buying and management tools to help businesses spend more effectively using Snapchat’s few targeting options:  age, gender, location, device/OS, carrier, and content affinity. Ad tech partners include 4C, Adaptly, Amobee, Brand Networks, SocialCode, TubeMogul, Unified, and VaynerMedia.
Snapchat Partners For Creative – Advertisers who don’t know how to build great custom Snapchat ads will be pointed to a directory of vetted creative agencies they can pay to help them produce eye-catching Snap ads. Creative Partners include Allay Everyday, Big Spaceship, Contented, Matte-Finish, Media Monks, Moment Studio, R29 Brand Lab, Studio Number One, Stun Creative, The 88, The Mill, Snapchat’s own creative agency Truffle Pig.
Snapchat Ad Measurement – Snapchat has slowly built a set of measurement partnerships into a robust offering, including Moat, Nielsen mobile Digital Ad Ratings and Google DoubleClick that will assist advertisers with figuring out which ads are working and worth spending more on.
Stats – Snapchat says the engagement rate on its new suite is 5x higher than the average click-through rate on other social platforms. This metric builds on its recent MediaScience studies on visual attention showing Snap ads get 2x as much as Facebook ads, 1.5x as Instagram ads and 1.3x as YouTube ads, as well as cause 2x more lift to purchase intent than these competitors
Snapchat  onlineadvertising  SnapchatSnapAds  API  SnapchatAdsPartners  SnapchatCreativePartners  SnpachatSponsoredCreationTools  measurement  effectiveness  Moat  Nielsen  DoubleClick  MediaScience  engagement  research  review  Techcrunch  2016 
june 2016 by inspiral
Snapchat Is Pushing Marketers to Turn Up the Volume and Ditch Silent Ads | Adweek
Snapchat is teaming with Moat, a burgeoning ad measurement player, to help marketers better understand their campaigns' effectiveness. One of the more interesting elements they'll focus on: audio. Snapchat apparently believes audio is being undervalued in the digital marketplace. 
Snapchat  onlineadvertising  mobileadvertising  research  effectiveness  Moat  AdWeek  2016 
june 2016 by inspiral

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