inspiral + millennials   73

Young People Are Having Less Sex - The Atlantic
Despite the easing of taboos and the rise of hookup apps, Americans are in the midst of a sex recession.
sex  relationships  trends  Millennials  teenagers  decline  review  USA  TheAtlantic  2018 
24 days ago by inspiral
12 Young People on Why They Probably Won’t Vote
More than half of American adults plan to cast ballots in November, but only a third of people ages 18 to 29 say they will. Here, 12 young adults on why they probably won’t vote.
democracy  millennials  personalaccount  disillusionment  apathy  politics  USA  NYMag  2018 
5 weeks ago by inspiral
Millennials Are Screwed - The Huffington Post
All of these trends—the cost of education, the rise of contracting, the barriers to skilled occupations—add up to an economy that has deliberately shifted the risk of economic recession and industry disruption away from companies and onto individuals. For our parents, a job was a guarantee of a secure adulthood. For us, it is a gamble. And if we suffer a setback along the way, there’s so little to keep us from sliding into disaster.
Millennials  finance  decline  insecurity  employment  casualisation  uncertainty  poverty  healthcare  incomeinequality  inequality  racism  retirement  housing  regulations  zoning  USA  HuffingtonPost  Highline  2017 
december 2017 by inspiral
Millennials don’t really care about classic movies | New York Post
It appears that the “Golden Age of Cinema” has lost its sheen to the young over the years, as millennials are turning their back on classic movies.

A new study finds that less than a quarter of millennials have watched a film from start to finish that was made back in the 1940s or 50s and only a third have seen one from the 1960s.
film  movies  classic  consumer  millennials  USA  NYPost  2017 
august 2017 by inspiral
When did Britain stop being a nation of hedonists? | Society | The Guardian
Generation X were the last of the heavy smokers and binge-drinkers – and it could be brutal economic forces as much as changing attitudes that are keeping us out of the pub
alcohol  tobacco  drinks  drugs  trends  brunch  millennials  review  UK  Guardian  2017 
february 2017 by inspiral
Generation X More Addicted to Social Media Than Millennials, Report Finds - The New York Times
But a Nielsen report released last week shows that Americans from 18 to 34 are less obsessed with social media than some of their older peers are.

Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours 19 minutes for the younger group. More predictably, adults 50 and over spent significantly less time on the networks: an average of 4 hours 9 minutes a week.
socialmedia  research  consumer  GenerationX  Millennials  comparison  penetration  Facebook  Instagram  Snapchat  LinkedIn  Nielsen  USA  NYTimes  2017 
january 2017 by inspiral
Born Yesterday: Will Millennials Disrupt the Insurance Industry?
In Q1 2015, Capgemini and Pegasystems commissioned research with an external, leading international research and analyst firm, Decode, which specialises in decoding the attitudes and behaviours of young people as consumers, employees, and citizens. In addition to this, Dr. Paul Redmond, an expert on generational theory was invited to input into the research and contribute to the analysis of the findings.

A sample of 1,000 UK adults aged 18 – 34 were surveyed on a range of questions about how they view personal finance.
insurance  consumer  research  Millennials  youngadults  digital  customerservice  omnichannel  channel  UK  Pega  2015  CapGemini 
april 2016 by inspiral
Designing for Young Adults (Ages 18–25)
While teens enjoy sites that provide interactive features like games and quizzes, young adults like interactivity only when it serves a purpose and supports their current task.
Teenagers tend to be poor readers, and they prefer nontext alternatives like multimedia content. Some young adults, particularly college students, are strong readers, but they still don’t enjoy reading large amounts of text online. They prefer content that is easy to scan.
A site targeted to teenagers will not hit the right tone for young adults. Young adults are sensitive to tone. They will feel insulted if they suspect the site is talking down to them, and will notice if the site is trying too hard to appear cool.
Young adults are much more skeptical of the information presented on websites. They demand more evidence to support claims than teenagers do.
webdesign  usability  youngadults  teenagers  Millennials  research  NielsenNormanGroup  2016 
april 2016 by inspiral
Sober is the new drunk: why millennials are ditching bar crawls for juice crawls | Society | The Guardian
Is being sober finally trendy? Juice crawls are just one of many booze-free events in the US catering to millennials who are ditching the hooch in favor of clarity
alcohol  juice  soberiety  mindfulness  Millennials  youngadults  trends  Guardian  2016 
april 2016 by inspiral
What will the bank of the future look like? — TransferWise Ideas — Medium
will be the true democratisation of finance. The nature of the current “bundled” model of banking is fundamentally unfair. The costs of the system and the profits of the banks are overwhelmingly accrued from fees and charges that hit the poorest hardest. International payments are a prime example. A large proportion of those making transfers are those to whom the average 7.68% cost is a huge burden. As fintech extends opportunity and drives change, the end result will be the extension of financial opportunity to many more people. The fees charged will no longer be disproportionate to the service. and savings and investments will accrue better returns for the people that hold them.
fintech  banking  financialservices  trust  expectations  millennials  mobileinternet  regulations  opportunity  disruption  TransferWise  TaavetHinrikus  Medium  2016 
march 2016 by inspiral
Revealed: the 30-year economic betrayal dragging down Generation Y’s income | World news | The Guardian
The full scale of the financial rout facing millennials is revealed today in exclusive new data that points to a perfect storm of factors besetting an entire generation of young adults around the world.

A combination of debt, joblessness, globalisation, demographics and rising house prices is depressing the incomes and prospects of millions of young people across the developed world, resulting in unprecedented inequality between generations.

A Guardian investigation into the prospects of millennials – those born between 1980 and the mid-90s, and often otherwise known as Generation Y – has found they are increasingly being cut out of the wealth generated in western societies.

Where 30 years ago young adults used to earn more than national averages, now in many countries they have slumped to earning as much as 20% below their average compatriot. Pensioners by comparison have seen income soar.
Millennials  income  incomeinequality  demographics  youngadults  critique  review  inequality  Australia  Italy  Spain  USA  France  Canada  UK  LuxembourgIncomeStudy  Guardian  2016 
march 2016 by inspiral
2. Creating The Perfect Storm | TransferWise
The rise of financial technology disruptors has finally come about over the last five years primarily as the result of five key developments that laid the foundations for change. Alone they may not have been enough. But together they provided enough impetus for the first wave of companies like TransferWise, Lending Club, Funding Circle, Betterment and Nutmeg to gain traction.
fintech  opportunity  trust  millennials  mobileinternet  regulations  review  TransferWise  2016 
january 2016 by inspiral
CityLab's List of Stubborn Myths and Dated Terminology to Retire in 2016 - CityLab
Whether they’re overused, misunderstood, or wrongfully deployed, sometimes good words and concepts go bad. As CityLab wraps up 2015 and looks forward to a new year full of promise, we’ve compiled the following list of myths we’re tired of debunking and phrases we’re tired of seeing—not to mention writing. Maybe, just maybe, if we all hold hands and jump together, we can reduce the number of times we’re collectively forced to contend with these terms in 2016.
language  phrase  critique  UberforX  ataleoftwocities  artisanal  eyesore  inducedcongestion  creativeplacemaking  climatechange  climatechangedoubter  hipster  illegals  millennials  resilience  wagegap  sharingeconomy  CityLab  TheAtlantic  2015 
january 2016 by inspiral
The Smartphone is Eating the TV, Nielsen Says - Fortune
A new study of media and attention by Nielsen Co. confirms what has now become conventional wisdom: Smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic.

Nielsen also says that traditional TV viewing by all age groups peaked in the 2009-2010 season, and has been on the decline ever since. Until that point, the audience for TV had grown every year since 1949.

The study is Nielsen’s first attempt to come up with a comprehensive measurement of video-viewing behavior across traditional TV, the web, mobile phones, and other devices.

The data underlying the report shows that among 18 to 34-year-olds, the use of smartphones, tablets, and TV-connected devices such as streaming boxes or game consoles increased by more than 25% in May compared with the same period a year earlier, to about 8.5 million people per minute.
Millennials  youngadults  media  television  smartphones  mobilevideo  onlinevideo  socialvideo  Facebook  Youtube  Twitch  Tumblr  Snapchat  Reddit  WhatsApp  Instagram  Vine  YouNow  Nielsen  USA  Fortune  2015 
december 2015 by inspiral
Email Is the Best Way to Reach Millennials
For all the talk of email being dead — Too much noise! Too much spam! Too many distractions! Snapchat! — email remains the standard for digital communication. In fact, Millennials check email more than any other age group, and nearly half can’t even use the bathroom without checking it, according to a recent Adobe study.
millennials  email  emailmarketing  opportunity  guide  bestpractice  Adobe  HBRBlog  2015 
november 2015 by inspiral
Facebook: We Now Top TV for Reaching Millennials, Hispanics | Media - Advertising Age
Facebook has been going hard after marketers' TV budgets, and with some success. Now, it's coming armed with research from Nielsen suggesting it's a better reach medium than TV for millennials and Hispanics coveted by so many marketers.
Facebook  media  reach  Millennials  Hispanic  research  statistics  USA  Nielsen  AdvertisingAge  2015 
october 2015 by inspiral
Tinder Moves to Business Networking for Ambitious Millennials
To speed network with Tinder and Forbes' partnership app, just must be a member of the 30 Under 30 club
Tinder  ForbesUnder30  Forbes  socialnetworking  Millennials  entrepreneurs  PSFK  2015 
september 2015 by inspiral
Millennials Are Foodies: Consequences for Restaurants, Agriculture, and Grocery Stores - The Atlantic
The author Eve Turow argues that a generation’s taste for natural ingredients will shape the future of restaurants, grocery stores, and agriculture.
food  culture  trends  identity  EveTurow  interview  Millennials  TheAtlantic  2015 
august 2015 by inspiral
The Battle to Bank Millennials
New generations of young and technology-savvy Americans face a highly complex and uncertain economic environment with a degree of choice and consumer freedom never seen before. As a result, banks need to help Millennials not only to access credit but also to navigate the intricacy of their financial lifecycle. If banks don't tackle these challenges, non-banks will.
Millennials  banking  lifecycle  opportunity  TheFinancialBrand  2015 
february 2015 by inspiral
Millennial Mobile Banking, Payments & Communication Trends
Millennials are banking differently than any preceding generation, embracing mobile banking and alternative digital payment options. Reaching this segment also differs from previous generations, reflecting growing digital preferences.
Millennials  banking  opportunity  evolution  mobilepayments  mobilebanking  peertopeerlending  TheFinancialBrand  2015 
february 2015 by inspiral
The definition of luxury retail is being ‘shattered’ - The Washington Post
Millennials, panelists said, are creating the upheaval.  This group is seeking quality, craftsmanship and authenticity– not brand names. To them, “luxury is about where it was made, how it was made,” said Matthew Woolsey, executive vice president for digital at Barneys New York.
Millennials  luxury  trends  evolution  WashingtonPost  2015 
january 2015 by inspiral
BBVA Research » The Millennials Paradox
Millennials constitute the latest wave of banking customers. Banks face a paradox of balancing one-click solutions with empathy. Millennials are increasingly turning to non-bank disruptors to meet their financial needs. Corporate cultures and processes need to adapt to changing preferences
banking  Millennials  USA  research  BBVA  2015 
january 2015 by inspiral
Abercrombie, Delia's, Aeropostale: all your old favorite stores are in big trouble - Vox
All the places where 16-year-old you bought faux-beaten-up jeans and flannel shirts are fading fast. Aeropostale and American Eagle face tanking stock prices and Delia's has declared bankruptcy, as the AP reported in a recent roundup. And on Tuesday, Abercrombie and Fitch's CEO Mike Jeffries said he was stepping down after 11 consecutive quarters of sales declines.

High schoolers used to covet Abercrombie's expensive clothes (not to mention its catalogs, featuring models who, ironically enough, wore little clothing). These days, the company's stock price is anemic.

What happened to all your old favorite mall haunts? Here are four trends that helped bring them all down.
clothing  apparel  Millennials  spend  AbercrombieandFitch  Aeropostale  AmericanEagle  trends  retail  Vox  2014 
december 2014 by inspiral
The Identity Crisis Under the Ink - The Atlantic
Americans—particularly Millennials—are getting more tattoos than ever. Is a shifting, increasingly uncertain culture to blame?
tattoos  identity  Millennials  anthropology  TheAtlantic  2014 
december 2014 by inspiral
Will Millennials Change Banking Forever?
Research reveals insights into the financial attitudes and banking preferences of the largest generation in history.
banking  financialservices  research  consumer  Millennials  USA  IndependentCommunityBankersofAmerica  TheFinancialBrand  2014 
november 2014 by inspiral
How PayPal's Venmo is Winning The Battle for Social Payments
With simplicity of design, ease-of-use and social engagement as its greatest strengths, Venmo is becoming the standard for how millennial customers think about peer-to-peer payments.
Venmo  mobilepayments  socialpayments  growth  opportunity  payments  Millennials  TheFinancialBrand  2014 
october 2014 by inspiral
Read what happens when a bunch of over-30s find out how Millennials handle their money - Quartz
This morning, one of us posted a link about the announcement of a new bluetooth-based payments app into one of Quartz’s editorial chat rooms. We often use these chats to discuss how to cover news. This time, however, the result was a rather revealing clash of generational cultures about money, privacy, and over-sharing. We decided to publish a lightly-edited transcript (we removed the less-relevant comments and re-ordered a handful of them for the sake of clarity). Those people whose names are underlined are over 30, and those without an underline are under 30. We’ve dubbed this underline the “Venmo line,” for reasons that will become apparent.
Venmo  peertopeer  peertopeerpayments  millennials  socialmedia  Quartz  2014 
october 2014 by inspiral
5 Questions & Answers Shedding Light on How Americans Use Mobile Apps - comScore, Inc
Mobile has fast emerged as the primary platform for media consumption. However, as advertisers try to figure out how to best use mobile advertising to effectively reach their target audiences there is some hesitation around allocating budgets for mobile ad campaigns. Without context on how consumers are spending their time in the mobile environment, advertisers are left in the dark as to the best strategies to plan and execute these campaigns.
mobile  mobileapps  usage  time  category  millennials  USA  Comscore  2014 
september 2014 by inspiral
From Shane Dawson to Jenna Marbles: Online Stars Rewriting Fame | Variety
There is no doubt a new generation of talent who create their own content on YouTube, Vine, Instagram and other platforms are becoming household names among young consumers online. Parents may be oblivious to names like Cameron Dallas or  Jennxpenn because those talents aren’t on Disney Channel or the radio, but they inspire screaming throngs reminiscent of Beatlemania when they make appearances in the flesh.
Youtube  Vine  Instagram  onlinevideo  media  growth  millennials  Variety  2014 
september 2014 by inspiral
PacSun, StyleHaul Partner in Back-to-School YouTube Campaign | Adweek
Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars from StyleHaul, an online community of more than 150 million YouTube subscribers dedicated to global fashion and beauty for women.
PacSun  fashion  socialmedia  Youtube  usergeneratedcontent  StyleHaul  teenagers  millennials  AdWeek  2014  creativeshowcase 
august 2014 by inspiral
Tinder Sparks Renewed Interest in Online Dating Category | ClickZ
Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry.
onlinedating  growth  mobilefirst  freemium  millennials  opportunity  Tinder  USA  Clickz  2014 
august 2014 by inspiral
Meet Generation Z: Forget Everything You Learned About Millennials
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history! But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them. We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
millennials  profile  demographics  consumer  USA  Sparks&Honey  2014 
june 2014 by inspiral
Study Shows Car Ownership Still a Major Priority, but Phones Are Almost as Important | Adweek
It must be the call of the open road. In spite of the growing popularity of vehicle-sharing services like Zipcar, almost everyone surveyed by MRY in its latest auto brands study said they own or lease a car—and among brands, Ford was favorite. But more people are putting phones up on the pedestal once reserved for the original status symbol: a sweet ride.
automotive  trends  popularity  decline  millennials  USA  infographic  AdWeek  2014 
may 2014 by inspiral
Goldman Sachs Says Healthy Living Is “New Standard Of Cool” For Twentysomethings
Companies like Nike will benefit while sellers of candy and processed food like Hershey will face trouble, the investment bank says.
health  millennials  wellbeing  trends  USA  research  GoldmanSachs  BuzzFeed  2014 
may 2014 by inspiral
Skype's Message to Facebook and WhatsApp: Millennial Use Growing | Adweek
Skye is making its case to marketers that it is hip with millennials, that highly coveted youth demographic. Skype now counts more than 300 million users and said it reaches 24 percent of 18-24-year-olds worldwide, according to advertising gm Lovina McMurchy.
Skype  VOIP  millennials  growth  penetration  USA  AdWeek  2014 
april 2014 by inspiral
Millennials’ Social Media Posts Influence Peers to Buy New Products - eMarketer
Millennials are significantly more likely than older generations to be influenced by their friends’ social media posts about products and services. According to January 2014 polling conducted by Harris Interactive for The Webby Awards, 68% of 18-to-34-year-old social media users surveyed were at least somewhat likely to make a purchase after seeing a friend’s post.
socialmedia  purchasing  influence  millennials  demographics  consumer  HarrisInteractive  WebbyAwards  eMarketer  2014 
february 2014 by inspiral
Maude Standish: Millennials' Youth Obsession Is Stressing Them Out!
So why are Millennials so stressed out? Our biggest fear (and source of stress) is that we are somehow misusing our youth.
USA  2013  stress  HuffingtonPost  millennials 
april 2013 by inspiral
Time Inc. Reveals Brain Study, Preliminary Data Suggests 'Digital Natives' Are In Fact Different 10/04/2011
Report on preliminary results of a survey which point to how younger and older audiences use digital media differently
millennials  babyboomer  consumer  internet  mobile  digitalimmigrant  digitalnative  time  mediapost  2011  imported 
october 2011 by inspiral
Gen Y Affluents: Medua Survey
Profile of media use of affluent Generation Y consumers online and offline.
adults  geny  millennials  media  usa  l2  2010  imported 
january 2011 by inspiral

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