inspiral + marketo   6

State of Enterprise B2B Demand Generation: A B2B focused survey in collaboration with Marketo and B2B Marketing
Do you understand what Demand Generation actually is? Are you suffering with the same issues as the rest of the industry? Perhaps you’re struggling to get the most of your Demand Generation activity? Well you’re not alone. This report created in partnership with Marketo and B2B Marketing provides the latest insights and analysis on the biggest issues in the industry in 2014 and is designed specifically to help you identify your own weaknesses.
demandgeneration  marketing  B2B  review  research  guide  marketingandsales  alignment  emailmarketing  website  searchmarketing  socialmedia  eventsmarketing  directmail  webinars  telemarketing  onlineadvertising  publicrelations  printadvertising  Marketo  LedgerBennettDGA  2015  contentmarketing 
november 2015 by inspiral
B2B ENTERPRISE CONTENT MARKETING: 2015 BENCHMARKS, BUDGETS, AND TRENDS – NORTH AMERICA
Welcome to B2B Enterprise Content Marketing: 2015 Benchmarks, Budgets, and Trends—North America.
Here we look at how the content marketing practices of enterprise marketers (1,000+ employees)
have changed since last year and how they compare with other B2B marketers.
Of all the groups of marketers we’ve studied over the last year, enterprise marketers:
 Use the most content marketing tactics
 Target the most audiences
 Are the most likely to be organized into a formal group
 Are the most likely to report to product marketing
 Have the most difficulty with tracking the ROI of their content marketing programs.
Enterprise marketers are producing less content than they did last year, but they’re allocating
nearly as much budget for content marketing. Nearly 90% are focused on creating more engaging,
higher-quality content over the next 12 months.
These are exciting times for content marketing. We’re thrilled to be with you on the journey
research  effectiveness  strategy  accountability  metrics  eventmarketing  onlinevideo  casestudies  whitepapers  emailmarketing  webinars  microsite  Infographic  blogging  LinkedIn  Twitter  Youtube  Facebook  Google+  Slideshare  frequency  onlineadvertising  searchmarketing  printadvertising  nativeadvertising  spend  USA  MarketingProfs  ContentMarketingInstitute  Marketo  2015  contentmarketing 
november 2015 by inspiral
Hubspot Review - Pros, Cons, Pricing & More | Marketing Automation Insider
In our recent analysis of the marketing automation industry, we found that Hubspot own a 41.6% share of the small business automation software market, positioning them ahead of Infusionsoft as the market leaders (though not by much).

Given the quality of their marketing, product design, and business model, this is not surprising. Hubspot is an exceptionally well-designed product that has proven its value to over 30,000 small businesses.

With this said, it’s important to be aware of Hubspot’s price creep and lock-in contracts. While you may start by paying $200/mo, this can quickly end up in the thousands, as you require additional contacts and features.

For comparison, where Hubspot charge $2,400/mo for 10k contacts (plus $5,000 for onboarding), Ontraport charge only $297/mo for 25k contacts (with no onboarding fee). Ultimately, whether or not Hubspot is going to be right for you business depends on the size of your list today, and where you expect it to be in 1, 3, and 5 years time.
Hubspot  marketingautomation  pricing  review  comparison  Marketo  Infusionsoft  Pardot  MarketingAutomationInsider 
october 2015 by inspiral
Marketo Review - Pros, Cons, Pricing & More | Marketing Automation Insider
Starting at $895/month, Marketo is a great mid-range marketing automation tool for those requiring something that’s robust for a 100+ person organisation, but who don’t want to shell out $2,000/month+ for a tool like Eloqua.

Marketo is used by a number of reputable companies including Charles Schwab, Chrysler, Intel, and even Infusionsoft, who have outgrown their own marketing automation tool.

Marketo is extremely intuitive and receives a lot of praise for how easy it is to implement and use. At times, the tool can be a bit slow and buggy, but in general it’s a good piece of software.
Infusionsoft  marketingautomation  pricing  review  comparison  Marketo  Pardot  Hubspot  MarketingAutomationInsider 
october 2015 by inspiral
Infusionsoft Review - Pros, Cons, Pricing & More | Marketing Automation Insider
With over 25,000 customers, Infusionsoft is one of the most popular marketing automation tools for small businesses. On top of this, there are over 300 apps and integrations in their marketplace, enabling you to connect Infusionsoft with a large range of tools.

Our favourite aspect of Infusionsoft is the campaign builder. Unlike other automation tools, building sequences in Infusionsoft is intuitive and almost addictive.

Infusionsoft is best suited to small businesses that already have a strong customer base and a turn over above $100,000.
Infusionsoft  marketingautomation  pricing  review  comparison  Marketo  Pardot  Hubspot  MarketingAutomationInsider 
october 2015 by inspiral
Pardot Review - Pros, Cons, Pricing & More | Marketing Automation Insider
Pardot has an interesting history. After being acquired by ExactTarget in 2012, ExactTarget was then acquired by Salesforce for a staggering $2.5 billion in 2013.

As you might expect, Pardot integrates nicely with Salesforce, and provides a lot of additional insight and marketing strength to the CRM. Our only major critique of Pardot is in relation to their pricing.

Starting at $1,000/month, Pardot is primarily aimed at B2B organizations, ranging from SMB to enterprise-level. While $1,000 / month is not unreasonable for a powerful marketing automation tool, many of Pardot’s most interesting features only become available beyond their $2,000 / month package.
Pardot  Salesforce  marketingautomation  pricing  review  comparison  Marketo  Infusionsoft  Hubspot  MarketingAutomationInsider 
october 2015 by inspiral

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