inspiral + instagram   375

Bathroom renovations for Instagram are on the rise - Vox
Hotels and restaurants are hoping you’ll take a selfie in one of their novelty bathrooms.
selfies  bathroom  restaurants  hotels  socialmedia  Instagram  trends  Vox  2018 
12 days ago by inspiral
A more intimate aesthetic of politics — on Insta » Nieman Journalism Lab
Though it’s too early to assess the implications of this approach, Ocasio-Cortez’s uses of Instagram seem to be less about humanizing an individual politician than about politicizing humans; that is, bringing more humans, particularly young humans, into the fold and representing electoral politics as something they have a genuine stake in. Ultimately, this may be a more meaningfully inclusive form of candor than what has come before.
AlexandriaOcasioCortez  politics  socialmedia  Instagram  review  NiemanJournalismLab  2018 
14 days ago by inspiral
Influencers Are Faking Brand Deals - The Atlantic
“It’s street cred—the more sponsors you have, the more credibility you have.”
Instagram  sponsoredcontent  influencer  socialmedia  USA  TheAtlantic  2018 
22 days ago by inspiral
Is Geotagging on Instagram Ruining Natural Wonders? Some Say Yes - The New York Times
Now, conservationists are concerned that photographers who geotag their precise locations are putting fragile ecosystems and wild animals at risk. As a defense, they are asking tourists to stop.

The Jackson Hole Travel & Tourism Board has created a campaign to get tourists to stop geotagging photographs on social media.
Credit
Colle McVoy


Image
Instagram  locationbasedservices  geotagging  tourism  review  impact  NYTimes  2018 
6 weeks ago by inspiral
What next for photography in the age of Instagram? | Art and design | The Guardian
In our image-propelled social media era, some photographers fear for the future of the art, while others are galvanised by it. As technology increasingly shapes how we see and share the world, how is photography changing in response?
photography  trends  culture  socialmedia  Instagram  review  Guardian  2018 
12 weeks ago by inspiral
Instagram Has a Massive Harassment Problem - The Atlantic
The platform has cast itself as the internet’s kindest place. But users argue harassment is rampant, and employees say efforts to stem it aren’t funded well or prioritized.
Instagram  socialmedia  harassment  abuse  review  critique  TheAtlantic  2018 
12 weeks ago by inspiral
Viral social media posts can harm the outdoors — Quartz
The Enchantments aren’t the only scenic spot seeing increased impact from its social media popularity. California’s Lake Tahoe, Colorado’s Guffey Gorge and Hanging Lake, New York’s Blue Hole, and Virginia’s Devil’s Bathtub are among the attractions seeing an uptick in visitors who are doing it for the ‘gram.
tourism  overtourism  Instagram  nationalparks  review  critique  USA  Quartz  2018 
september 2018 by inspiral
The Instagram proving no one is unique on Instagram | Dazed
If a tree falls in the forest but you weren’t there to pose in front of it, is it still an opportunity for content?
Instagram  contentmarketing  critique  Dazed  2018 
august 2018 by inspiral
Instagram announces IGTV, a standalone app for longer videos - The Verge
Instagram today announced IGTV, a standalone app for watching long-form vertical video that will also have a tab inside the flagship app. When you log in to IGTV, it will automatically begin playing vertical videos from people you follow, along with personalized recommendations from elsewhere in Instagram. The app is now available on iOS and Android.
IGTV  Instagram  launch  mobilevideo  TheVerge  2018 
june 2018 by inspiral
Instagram introduces interactive emoji slider poll for stories
Instagram announced a new interactive story feature today called "Emoji Slider." It's a sticker that story posters can put on photos or videos, and allows their followers to answer questions using an emoji that slides along a scale.
Instagram  EmojiSlider  poll  launch  slider  Mashable  2018 
may 2018 by inspiral
The Hyperfragmentation of Retail and Why the Biggest Winners are Digital Ad Platforms, not…
I expect this proliferation of microbrands to continue, because it is easier than ever to start a boutique brand. But, mass distribution is still expensive, so the biggest winners will be those that can collect rent and tolls like Google, Facebook / Instagram, or those that can consolidate microbrands under an umbrella to leverage cross-brand marketing efficiencies. Continued fragmentation of brands will only make the discovery problems and the poor customer experience worse, leaving a massive opportunity to reimagine the retail experience on the demand side.
retail  fragmentation  microbrands  Facebook  Instagram  Google  trends  author:NamrataPatel  Medium  2018 
may 2018 by inspiral
Instagram is pushing restaurants to be kitschy, colorful, and irresistible to photographers - The Verge
When it came time to design their first restaurant, Media Noche, San Francisco entrepreneurs Madelyn Markoe and Jessie Barker found themselves lacking inspiration. Their designer had asked them for ideas and they felt like “deer in headlights.” Ultimately, Markoe says, they came up with a single instruction: “We wanted to be Instagrammable.”
restaurants  Instagram  socialmedia  trends  TheVerge  2017 
july 2017 by inspiral
Instagram Created a Monster: A No B.S. Guide to What's Really Going On
Over the last few years Instagram became THE new way to advertise, and money got in the way, creating a toxic number game. Now getting our work seen without playing this game is becoming harder and harder. What once used to be about content and originality is now reduced to some meaningless algorithm dynamics, and whoever has the time and the cash to trick this system wins the game.
Instagram  influencer  review  critique  socialmedia  PetaPixel  2017 
june 2017 by inspiral
Instagram Now Has 700 Million Monthly Users – Adweek
Today, the photo- and video-sharing app announced it now has 700 million users, doubling its size in just two years. The rapid growth further contrasts the platform with Snapchat, which now has just 158 million daily users. In fact, earlier this month, Instagram said its Snapchat clone—Instagram Stories—now has 200 million daily users. However, as some have pointed out, the Stories audience isn’t actually as active as Instagram makes it sound because Instagram also counts users as active even if they only view Stories and aren’t posting.
Instagram  penetration  growth  statistics  AdWeek  2017 
may 2017 by inspiral
Why Instagram Is Becoming Facebook’s Next Facebook
But last year, you might have said there was a question whether a picture-based service like Instagram could have reached similar scale — whether it was universal enough, whether there were enough people whose phones could handle it, whether it could survive greater competition from newer photo networks like Snapchat. Maybe those problems or others will rear up in the future, and growth could yet stall. But for now, Instagram seems to have overcome any perceived hurdles. It seems to have reached escape velocity.
Instagram  socialmedia  NYTimes  2017 
april 2017 by inspiral
Instagram Users Can Now Share Up to 10 Photos and Videos in a Single Post – Adweek
Instagram is hoping to encourage more posting on the platform by letting users do what Facebook has already done for years: post many photos or videos all at once.

Today, the app will begin letting users upload as many as 10 pieces of content into the same post. Using the ‘carousel’ feature, the swipeable format will let users forego the frustration of deciding which photo they should share. It could also help save their friends from suffering through a rapid fire additions in their feed.
Instagram  InstagramCarousel  launch  socialmedia  AdWeek  2017 
february 2017 by inspiral
Instagram is testing multi-photo albums for everyone
It likely won't be too long until we can all share more than one photo in an Instagram album. The company is reportedly testing out the feature in its latest Android beta release, Droid Life reports. Multi-photo albums was something Instagram previously reserved for its "carousel" ads for the past year. The closest thing regular users got to that was creating a collage with the company's Layout app, or making do with an ephemeral Instagram Story.
Instagram  launch  album  Engadget  2017 
february 2017 by inspiral
Instagram Stories is stealing Snapchat’s users | TechCrunch
Good enough and convenient. That’s proved a winning strategy for Instagram’s clone, according to a dozen analytics providers, social media celebrities, and talent managers who told TechCrunch they’ve seen a decline in Snapchat Stories usage since Instagram Stories launched on August 2nd.
Instagram  InstagramStories  Snapchat  SnapchatStories  engagement  comparison  socialmedia  Techcrunch  2017 
february 2017 by inspiral
Generation X More Addicted to Social Media Than Millennials, Report Finds - The New York Times
But a Nielsen report released last week shows that Americans from 18 to 34 are less obsessed with social media than some of their older peers are.

Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media networks, compared with 6 hours 19 minutes for the younger group. More predictably, adults 50 and over spent significantly less time on the networks: an average of 4 hours 9 minutes a week.
socialmedia  research  consumer  GenerationX  Millennials  comparison  penetration  Facebook  Instagram  Snapchat  LinkedIn  Nielsen  USA  NYTimes  2017 
january 2017 by inspiral
Inside Instagram’s reinvention - Recode
That realization led to a massive product push in 2016 designed to make Instagram more authentic, encouraging users to share with friends in places outside of the traditional feed.

The list of major updates since May include:

Instagram Stories — Montages of photos and short videos that users can share with their followers. Stories expire after 24 hours.
A feed ranking algorithm — A computer model that surfaces the posts Instagram thinks you’ll like, not just the most recently published content.
Live video broadcasting — The ability to stream live video directly to your followers, who in turn can send you messages while they watch. The video feeds disappear after they’ve ended.
Ephemeral messages — A new messaging feature that erases the photos or videos you send friends after they’ve been opened.
Instagram  strategy  KevinSystrom  interview  InstagramStories  algorithms  livestreaming  ephemeral  Recode  2017 
january 2017 by inspiral
Instagram Live Stories officially lands in the UK | The Drum
The Facebook-owned platform announced it was unveiling a real-time video service back in November but British users are now be able to officially go live within its ephemeral content service, Instagram Stories.
Instagram  InstagramStories  launch  mobilevideo  UK  TheDrum  2017 
january 2017 by inspiral
Instagram Is Dropping Ads Into Its Stories Feature, Now 150 Million Daily Users Strong | Adweek
Instagram is starting to let brands advertise in between its 24-hour video stories section even though the feature just launched in August.
Why already? Why not? The scale is there—the Facebook-owned app is revealing today that 150 million people have been using Instagram stories daily. That represents a 50-million-user increase in just three months. 
Instagram  InstagramStories  onlinevideo  mobilevideo  onlineadvertising  launch  AdWeek  2017 
january 2017 by inspiral
Where Weird Facebook is King: How a College Kid Does Social
I will start this post off with transparency, since it influences my view of the landscape. I am a 21-year-old male attending The University of Texas at Austin. I am heavily invested in social media and I try out all of the latest social apps whenever I can. I really love following and paying attention to the trends surrounding social media, often observing both my own and my network’s usage of it. I have previously interned at Facebook and Google, but the views in this post are my own and any commentary about product feature requests or these companies’ product roadmaps are purely speculative. No hot scoops here. :)
Similar to the previous post, I will break this down by network and what I’ve observed over the past two years.
socialmedia  consumer  youngadults  teenagers  Facebook  Instagram  Twitter  Snapchat  Tumblr  WhatsApp  GroupMe  Youtube  author:AndrewWatts  BackChannel  2017 
january 2017 by inspiral
Instagram has doubled its monthly active user base in two years - The Verge
It appears that the rise of Snapchat and all its Spectacles fun have yet to slow Instagram’s growth: the Facebook-owned company today announced that it has reached 600 million monthly active users, doubling its figure from 2014.

Of that statistic, 100 million monthly active users were added in the past six months — Instagram’s last milestone announcement was back in June of this year. Since then, Instagram introduced one of its biggest feature to date: Instagram Stories, a near-carbon copy of Snapchat. It also added the ability to delete followers from your private account and filter out abusive words this month, alongside an ephemeral live video function to users in the US.
Instagram  socialmedia  statistics  growth  penetration  TheVerge  2016 
december 2016 by inspiral
Instagram stops users from pretending to be in Singapore to go viral
Instragram has released an update that prevents users from tagging themselves in Singapore when they're not there in a bid to go viral. 

The update to its algorithm comes after a swathe of users realised geo-tagging their posts with Singapore gave them an increased chance of being on the Explore page, which helps boost likes on a post and follower numbers. 
Instagram  Singapore  locationbasedservices  critique  influencer  Telegraph  2016 
december 2016 by inspiral
Instagram is changing comments in a big way
The company is updating its comments so users can like each other's comments on posts, the Facebook-owned company announced on Tuesday. The app is also adding the ability to turn off commenting on specific posts and remove followers from private accounts without using the block button.
Instagram  comments  socialmedia  redesign  Mashable  2016 
december 2016 by inspiral
Facebook launches a unified inbox for businesses on Facebook, Messenger and Instagram | TechCrunch
Now those businesses can respond to all of those comments from Facebook’s Pages Manager app. The inbox in the app will now include a unified stream of all that commentary — including comments on their Facebook posts, posts on their Page, messages and comments on their Instagram and videos — as well as individual tabs for focusing on individual channels.
Facebook  Instagram  FacebookMessenger  utility  FacebookPagesManager  launch  socialmedia  Techcrunch  2016 
november 2016 by inspiral
Instagram launches disappearing Live video and messages | TechCrunch
Instagram is combining the best of Snapchat and Periscope to help you get comfortable on camera. Rather than overlap with Facebook Live and Messenger, Instagram is putting an ephemeral spin on video streaming and private messaging.

Today, two big new features begin rolling out to Instagram Stories on iOS and Android over the next few weeks. Instagram Live lets you broadcast video to your followers in real-time, but they can only watch while you’re still streaming. No replays. But you will be able to browse an algorithmically curated Explore page of the best Instagram Live videos happening right now.

And if you don’t feel like sharing a doodle and text-covered Instagram Stories post to all your followers, you’ll be able to send it as a ephemeral Direct message to just a few of your closest friends. But they can only watch it twice before it disappears.
InstagramLive  InstagramDirect  Instagram  ephemeral  mobilevideo  livestreaming  launch  Techcrunch  2016 
november 2016 by inspiral
Instagram Will Now Let You Tag Friends, Add Links and Create Boomerangs in Stories | Adweek
The Facebook-owned platform has unveiled a handful of features to Instagram Stories, which will let users tag friends, add links and even create short videos that play forwards and backwards on a loop. 
The updates, which debuted today, are the biggest the photo- and video-sharing platform has released since it launched the Snapchat copycat channel in August. (Facebook itself has said it took the idea from Snapchat, which is quickly growing both in terms of users and advertising dollars.)
Instagram's mention feature has been previously missing from any type of video product, existing instead only in the caption area below a photo. Now, if a user adds a mention inside of an Instagram Stories video, the viewer can click on the user that was mentioned to reveal a pop-up that leads to their profile. (Users will receive a mention in their Direct Messages inbox whenever someone tags them in a video.)
Instagram  InstagramStories  tagging  launch  AdWeek  2016 
november 2016 by inspiral
Instagram Is Letting Brands Test Taggable, Buyable Products in Photos | Adweek
Instagram is moving further into the world of ecommerce by allowing brands to test taggable products in their photos.
The Facebook-owned app is beginning to test organic posts that let nearly two dozen retail brands tag products for sale in photos that lead directly to a brand's website. The feature, announced today, is launching with partners including Kate Spade, J. Crew, Warby Parker and Macy's.
Instagram  Ecommerce  socialcommerce  launch  AdWeek  2016 
november 2016 by inspiral
Instagram appears to be testing live video - The Verge
Facebook's all-out embrace of live video appears to be heading to Instagram. A new report from a Russian news site shows live functionality embedded into Instagram stories, with a bold "LIVE" banner on what is apparently a live video appearing at the front of the stories feed. The report from T Journal also shows the user interface for going live from Instagram, which includes a giant red button reading "Go Insta!"

Instagram declined to comment. Tech sources have been telling me for more than a year that Instagram would add live video eventually. Facebook believes that fully immersive live experiences are the future — it's one of the reasons the company is investing so heavily in virtual reality — and it sees live video as a bridge to get there. Live video is also a way to attract spending from the lucrative television advertising market, which Facebook is working very hard to crack.
Instagram  livestreaming  launch  TheVerge  2016 
october 2016 by inspiral
Inquisitive Instagram usage encouraged with new Stories Explore tab | Digital | The Drum
Photo sharing platform Instagram is bringing its Stories offering into its Explore tab on both Android and iOS devices with the aim of encouraging users to seek out and view the videos and pictures of those they don’t necessarily follow.
InstagramStories  Instagram  mobileapps  redesign  TheDrum  2016 
october 2016 by inspiral
Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens | Adweek
Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
According to investment firm Piper Jaffray's new "Taking Stock With Teens" report, 80 percent of teens use Snapchat at least once a month, up from 74 percent in the fall of 2015. While 79 percent of teenagers said that they use Instagram once a month—an increase from 76 percent one year ago—the photo-sharing app's reach is slightly less than Snapchat.
Perhaps more interesting is Snapchat's impact on Facebook, which has fought off reports that teens have fled the social network for cooler platforms in recent years. Piper Jaffray's study now suggests that's true when teenage usage for Facebook is compared to Snapchat. Just 52 percent of respondents in Piper Jaffray's study (which includes 10,000 responses) said that they use Facebook once a month, down from 56 percent in fall 2015.
Snapchat  socialmedia  growth  penetration  teenagers  comparison  Instagram  Facebook  PiperJaffray  USA  AdWeek  2016 
october 2016 by inspiral
Instagram now has an app for Windows 10 tablets | TechCrunch
Instagram has expanded its app availability to users of tablets running Microsoft’s Windows 10. The Facebook-owned, visual content social sharing platform announced the new app in a blog post yesterday. It’s most notable as there’s still no iPad app for Instagram. Although Instagram launched a Windows 10 Mobile app back in April.

Instagram says any device running Windows 10 can use its app, which is available for download in the Windows App Store. Although, for Windows 10 devices other than tablets and smartphones, it notes certain features may not be supported — such as capturing and uploading videos or photos. (As The Verge notes, the app requires a touchscreen Windows 10 device to actually upload content.)
Instagram  Windows10  launch  Techcrunch  2016  MicrosoftWindows 
october 2016 by inspiral
Instagram Stories has 100 million daily active users after just 2 months | TechCrunch
Instagram Stories is benefitting from the large active user base Instagram itself enjoys, and now has 100 million daily active viewers. That’s two-thirds of the daily active user population for Snapchat, which reported 150 million global active users across its entire platform in late September. Even with a built-in audience to build from, and prime real estate positioning at the very top of Instagram’s user interface, the rapid pace of its adoption is impressive.

The new stat comes from a Buzzfeed report that also reiterated the total of monthly active users across Instagram at a high of 500 million (a number it first released in June), halfway to that coveted 1 billion mark Facebook Messenger passed earlier this year.
Instagram  InstagramStories  mobilevideo  growth  launch  Techcrunch  2016 
october 2016 by inspiral
Quaker's Month-Long 'Oatober' Campaign Includes 31 Different Oat Recipes | Adweek
Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.'
Starting tomorrow, Quaker will start pumping out Facebook, Instagram and Pinterest posts with oat recipes, including muffins, cookies and oatmeal. Then on Sunday, Quaker is running its first Instagram Marquee—the social app's year-old takeover ads that let brands hit large audiences in a short period of time.
There is also a Tumblr and webpage launching this weekend and a series of sponsored videos with food publisher Tastemade that will roll out on Snapchat, Facebook and Pinterest later this month. All told, Quaker's campaign will include 31 different recipes for the month of October.
QuakerOats  food  socialmedia  Facebook  Instagram  Pinterest  Tumblr  Snapchat  Oatober  creativeshowcase  AdWeek  2016 
october 2016 by inspiral
Instagram doubles advertisers in six months
Instagram has doubled the number of advertisers on its app in six months, growing robustly for its owner Facebook in the face of strong competition from social media rivals Snapchat and Pinterest.
Instagram now has 500,000 advertisers, a year after it opened up advertising in more than 200 countries, as direct marketers from underwear sellers to petrol stations flocked to its filtered photos.

The expansion takes it beyond the brand advertisers first attracted to its glossy magazine-style pictures and food and fashion-obsessed audience to a wider range of companies.
Instagram  growth  penetration  onlineadvertising  InstagramStories  FinancialTimes  2016 
september 2016 by inspiral
Instagram Is Finally Letting Users Hide Inappropriate Comments | Adweek
Brands, celebrities and plenty of average people have all received their unfair share of abuse by anonymous (and non-anonymous) trolls on Instagram. Finally, the Facebook-owned company is taking a more effective approach to filtering unwanted remarks in a way that amounts to more than deleting or reporting comments.
Today, Instagram is rolling out a feature that lets the mobile photo- and video-sharing app's more than 500 million users moderate comments by filtering keywords that will hide comments that use them. The feature lets users create their own list of words or choose default options suggested by Instagram.
In a blog post published today, Instagram co-founder and CEO Kevin Systrom said the company is taking steps to foster a "positive place to express yourself."
"The beauty of the Instagram community is the diversity of its members. All different types of people—from diverse backgrounds, races, genders, sexual orientations, abilities and more—call Instagram home, but sometimes the comments on their posts can be unkind," Systrom wrote. "To empower each individual, we need to promote a culture where everyone feels safe to be themselves without criticism or harassment. It's not only my personal wish to do this, I believe it's also our responsibility as a company."
Instagram  socialmedia  moderation  trolling  launch  AdWeek  2016 
september 2016 by inspiral
YouGov | Instagram Stories off to a strong start
New data from YouGov reveals that users of Snapchat and Instagram still prefer Snapchat Stories to Instagram Stories, but Instagram Stories have been well received
Instagram  InstagramStories  consumer  research  comparison  SnapchatStories  youngadults  Yougov  2016 
september 2016 by inspiral
Digital in APAC 2016 - We Are Social UK
Since our last APAC report in March last year, the reported number of internet users has jumped 27%, while the number of people using social media from mobile devices is up a staggering 50%. This compares to average global growth of 19% and 39% respectively for the same measures.

Here are the headline numbers for digital connectivity in APAC:

Internet users in APAC: 1.83 Billion
Social media users in APAC: 1.43 Billion*
Mobile connections in APAC: 3.86 Billion**
Mobile social media users in APAC: 1.36 Billion*
mobile  socialmedia  mobilesocial  mobilemessaging  internet  statistics  penetration  growth  Facebook  WhatsApp  FacebookMessenger  QQ  WeChat  QZone  Tumblr  Instagram  Twitter  Skype  Baidu  Weibo  Line  Snapchat  YY  LinkedIn  Pinterest  Telegram  Viber  VKontakte  Australia  Bangladesh  Bhutan  Brunei  Cambodia  China  Fiji  HongKong  India  Indonesia  Japan  Laos  Macau  Malaysia  Maldives  Mongolia  Myanmar  Nepal  NewZealand  NorthKorea  Pakistan  PapuaNewGuinea  Philippines  Singapore  SouthKorea  SriLanka  Taiwan  Thailand  EastTimor  Vietnam  WeAreSocial  2016 
september 2016 by inspiral
These 11 Brands Are Already Using Instagram’s New Zoom Feature | Adweek
Less than a month after launching Instagram Stories—the Facebook-owned app's version of the popular Snapchat feature, which strings together photos and videos for 24 hours—Instagram moved a step ahead of Snapchat on Wednesday by giving users the ability to zoom in while viewing photos and videos.
Now, iPhone users can now pinch photos and videos to get a closer look at them, and there's plans to roll out zoom for Android phones in the coming weeks.
And when a social platform introduces something fresh, brands always follow, whipping up posts that incorporate what's new. Red Tettemer O'Connell + Partners has already created posts for Morning Star Farms and Reyka Vodka using the feature, but marketers should be cautious before going-all in.
"With the zoom feature, there needs to be some inherent reason to look at an image closer to discover something, but that action of discovery still needs to connect to the brands messaging in some way or it'll just feel like a gimmick," said Steve O'Connell, ecd and partner at Red Tettemer O'Connell + Partners. "That said, eventually the novelty of zooming in will wear off, and it'll simply be another tool in a brand's Instagram arsenal to be used specifically, only in special instances."
Instagram  zoom  launch  mobileadvertising  mobilesocial  creativeshowcase  ReykaVodka  CheesecakeFactory  GeneralElectric  NoosaYoghurt  MorningStarFarms  BudLight  KFC  Primark  BritishAirways  TurboTax  AdWeek  2016 
september 2016 by inspiral
Instagram Stories diverges from Snapchat by suggesting who to follow | TechCrunch
Today, atop the Explore tab, Instagram will start showing some users a bar of Stories from accounts you could follow, with the feature rolling out to everyone soon. Based on who you follow and the topics you care about, the tailored recommendations will make it easy to add someone new to your Home feed’s Stories section.

The suggestions are sure to get plenty of attention because Explore is surprisingly popular. Instagram says 100 million people visit it every day — the first time it’s revealed a stat about Explore. That’s one-fifth of Instagram’s 500 million monthly users, and one-third of the app’s daily actives.
Instagram  InstagramStories  discovery  launch  Techcrunch  2016 
september 2016 by inspiral
Instagram Debuts an Events Feature That Curates User-Generated Videos | Adweek
Instagram is taking another step today in what is turning into a full-blown Snapchat blitz.
The Facebook-owned video- and photo-sharing platform announced it's rolling out an Events video channel on its Explore page that uses an algorithm to curate user-generated videos from major events like concerts and sports.
Like the rest of Explore, the feature is personalized for each user based on the photos and videos they like and who they follow. So far, the updates are only available in the U.S., but Instagram says it plans to bring the feature to the rest of the world soon.
Instagram  mobilevideo  launch  algorithms  AdWeek  2016 
august 2016 by inspiral
Tech Giants Gobble Start-Ups in an Antitrust Blind Spot
No one knows what might happen to Jet if it remained independent. Perhaps it would fail. Amazon is dominant and Walmart may truly be the only real competitor. The same could be said of any of these acquisitions of high-growth companies. So preventing this acquisition may result not in creating a competitor to Amazon but in the eventual death of Jet. This of course would leave its founder and investors much poorer, a true cost.

The flip side of this risk is that the big tech companies continue unchallenged in their dominance. Perhaps it is time to rethink antitrust enforcement, and take the risks associated with a different view of antitrust that looks at potential dominance and at breaking up oligopolies. Rhea protected Zeus from Cronus, which eventually led to Cronus’s destruction.

If antitrust authorities do not adapt and emerging competitors continue to be bought up, we should not be surprised of the continued dominance of a very few companies like Facebook, Google, Amazon and Walmart.
takeover  monopoly  Facebook  WhatsApp  Instagram  Walmart  Jet.com  competition  regulation 
august 2016 by inspiral
Instagram gives marketers a new tool to muzzle haters - Digiday
Brand media accounts are frequent targets of customer complaints, offensive slurs and hashtag trolls. Now Instagram is hoping to contain that by giving users — including brands — greater control over the moderation of their comments.

As the Washington Post reported, the platform has started allowing “accounts with high volume comment threads” to filter their comment streams, and even turn off comments entirely. Instagram already lets accounts with high volume of comments use a basic profanity filter and block out words or phrases commonly reported as offensive. But the new feature will let accounts take more charge and let them identify and block terms that affect them on an individual basis.

This would be particularly useful for brands that champion divisive issues of body positivity, inclusivity and diversity more than others, said Gary Nix, senior social strategist with iCrossing. “Those issues create both good and bad conversations, since people’s tempers tend to flare up more,” he said. “It can be effective in curtailing the negative side.”
Instagram  socialmedia  trolling  spam  utility  moderation  launch  Digiday  2016 
august 2016 by inspiral
Instagram seeks solution for the internet's troll problem
Campaign understands that Instagram is testing ways to manage abuse and spam, and it is trialling these methods on accounts with a high volume of comments – namely celebrities.

Instagram wouldn’t comment on whether it is testing anti-abuse tools with Swift, or whether this would give her the ability to remove all negative comments at will. 

But a spokeswoman said: "We’re always looking for ways to help people have a positive experience with comments on Instagram.

"We're currently focused on providing tools to improve accounts with the most high-volume comment threads, and we will use our learnings to continue to improve the comment experience on Instagram."
Instagram  socialmedia  trolling  spam  launch  moderation  utility  Campaign  2016 
august 2016 by inspiral
Coming Soon: New Instagram Business Tools - Instagram for Business
With these new business tools on Instagram, the furniture store in San Francisco can receive emails from customers saving valuable time responding. The retailer in Austin can better understand its audience, tailor its content and refine its marketing strategy—even beyond digital. And the do-it-yourself craft shop in New York City can quickly fill a seat, move a product or get people into its store with ads on mobile.
InstagramBusinessTools  analytics  promotion  customerservice  launch  Instagram  2016 
august 2016 by inspiral
YouTube Pips Facebook for Unique Visitors in the UK - eMarketer
Google’s position at the head of the digital table in the UK was confirmed by June 2016 data from comScore MMX Multi-Platform. It found that Google sites pulled in the most unique visitors that month, with 46.6 million visiting its various digital properties.

Drilling down into the separate sites, though, highlights the growing influence of Facebook. A Google property still topped the charts of individual sites—YouTube, with 39.6 million unique visitors—but the main Facebook site wasn’t far behind, with 38.8 million visitors, tying for second with Google Search.
internet  statistics  Google  Youtube  GoogleMaps  Gmail  Android  Google+  Blogger  Microsoft  Bing  MSN  MicrosoftOutlook  Skype  MicrosoftOffice  Facebook  FacebookMessenger  Instagram  WhatsApp  UK  Comscore  eMarketer  2016 
august 2016 by inspiral
Snapchat will be fine. — Medium
Due to its humble origins as an ephemeral sexting app, Snapchat is not built to cultivate an online social presence like Instagram. At its core, Snapchat was and will continue to be a messaging app. Your Snapchat followers are usually people you are comfortable directly messaging. This level of comfort makes you more likely to live share. The difference can most simply be observed through the default home screen for both apps. Snapchat’s home screen is a camera. It invites you to capture the world around you and share your life. Instagram’s home screen is a feed. It asks you to like other people’s photos.
Snapchat  SnapchatStories  Instagram  InstagramStories  socialmedia  comparison  author:MichaelLevin  Medium  2016 
august 2016 by inspiral
Measuring ROI Still the Top Struggle for Social Marketers - eMarketer
Social marketers in North America still find measuring ROI to be their toughest challenge. According to April 2016 research, well over half said they had a hard time figuring out how much return they were getting on their social efforts, topping other potential obstacles like securing budgets and tying efforts to business goals.

Social analytics solutions firm Simply Measured surveyed 350 marketers, primarily those focused on social media, in North America.
socialmedia  management  ROI  budget  strategy  research  Facebook  Twitter  Instagram  LinkedIn  Pinterest  Slideshare  Snapchat  SimplyMeasured  NorthAmerica  USA  eMarketer  2016 
july 2016 by inspiral
Instagram nixes naughty comments | TechCrunch
Comment reels can become cesspools, especially on celebrity social media posts that get replies by the thousands. But now Instagram is letting its new business pages take out the trash with a new Comment Moderation option. It “Blocks comments with words or phrases often reported as offensive from appearing on your posts.”

Instagram confirms to me that the feature rolled out yesterday and can be found in the settings of accounts that have turned on the Business Page option.
Instagram  comments  moderation  launch  community  socialmedia  Techcrunch  2016 
july 2016 by inspiral
Instagram Will Start Letting You Translate Captions, Comments and Bios | Adweek
Starting next month, the social media platform will begin offering translations for captions and comments for news feed posts written in other languages. The words will be translated automatically based on the original language and the language setting of the user reading it.
"In the coming month, you'll see a translation button on feed stories and profile bios written in languages different from your own," Instagram wrote in a caption to a photo. "The Instagram community has grown faster and become more global than we ever imagined. And we're excited that you'll soon be able to understand the full story of a moment, no matter what language you speak."
Instagram  translation  language  launch  AdWeek  2016 
june 2016 by inspiral
With 'Picked for You,' Instagram is now recommending videos - Digiday
Instagram is attempting to reign in the Explore tab’s chaos by organizing the videos into topic-specific sections.

The photo-sharing app claims that video viewing has jumped 150 percent on the platform in the last six months. So in an update releasing today, Instagram is rolling out a new section called “Picked for You” that combines the type of videos you might want to watch into collections. The changes comes two months after it revamped the Explore tab to highlight more videos.
Instagram  mobilevideo  discovery  launch  Digiday  2016 
june 2016 by inspiral
Instagram Now Has Half a Billion Users - Bloomberg
Instagram passed 500 million users, and growth is accelerating as the photo sharing app clears a hurdle that has stalled competitors.

The most recent 100 million users joined up faster than the previous 100 million, indicating the app owned by Facebook Inc. won't be hindered any time soon by the growth plateau that plagues competitor Twitter Inc. Instagram said daily active users have reached 300 million. That's about double what Snapchat Inc. and Twitter see.
Instagram  growth  statistics  penetration  socialmedia  Bloomberg  2016 
june 2016 by inspiral
Alphabet of Illiteracy - The Inspiration Room
“Alphabet of Illiteracy”, an interactive feature developed for Pearson’s “Project Literacy” global campaign, has been awarded the Grand Prix for Health and Awareness at the Cannes Lions Health awards. 26 original sculptures by Wilfrid Wood were turned into 3D CGI models to be used in an animated film and linked with a re-write of the 1948 hit “A You’re Adorable”. The A to Z collection highlights the plight faced by people struggling to break out of illiteracy. The film was seeded in the UK across digital platforms including YouTube, Facebook, Unruly and Virool, targeting the millennial audience, with a focus on those who have a particular interest in social issues and those who are highly active and influential in social media. A complementary social media strategy tells the story of each letter and highlights Project Literacy partners’ work, as well as experiences of those affected by illiteracy. This will launch across Facebook, Instagram, Twitter, YouTube and Tumblr. Each letter has a dedicated Instagram account featuring content on each topic, allowing users to discover each letter of the ‘Alphabet of Illiteracy’ natively on the platform. Outreach will engage key social influencers that include people close to literacy and sustainable development and a number of high profile partners, who will add their voice to the campaign.
digitalmarketing  microsite  Instagram  creativeshowcase  Pearson  ProjectLiteracy  CannesLions  InspirationRoom  2016 
june 2016 by inspiral
Instagram Ads Now Include Mobile Banners | Adweek
The Facebook-owned app is rolling out a feature that links ads to profile pages so that when someone clicks on an ad from the news feed, a banner pops up at the bottom of the screen. The banner prompts people to take an action, like to visit a website or download an app. Clicking on the banner pulls up a website within Instagram.
Instagram  redesign  onlineadvertising  directresponse  AdWeek  2016 
june 2016 by inspiral
Instagram officially announces its new business tools | TechCrunch
Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew — like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available.

The company engaged with hundreds of businesses using its platform ahead of developing the tools in order to determine what needs were currently under-served. The business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective customers and those that would help them acquire new customers.

This led to the creation of business profiles, Insights (analytics) and new tools to promote posts.
Instagram  enterprise  onlineadvertising  launch  utility  Techcrunch  2016 
june 2016 by inspiral
Samsung saves worst Instagram account - The Inspiration Room
Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off his surroundings were hampered by low lighting. Due to the low quality camera on his smartphone and the fact that Iceland is pretty dark, especially in winter, fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees. His Instagram followers are now encouraging him to take more pictures and one fan even created the hashtag campaign #Runarforpresident which became a trending topic.
Samsung  smartphones  Instagram  photography  socialmedia  creativeshowcase  InspirationRoom  2016 
june 2016 by inspiral
Instagram's algorithm is now live - Digiday
The photo-sharing app confirmed that it’s rolling out the new feed to all users beginning today, three months after Instagram first announced the move.

Instagram’s algorithm mirrors that of its owner, Facebook, in that posts are being presented in the order of “likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” Instagram said the change is because people miss as much as 70 percent of pictures from account they follow under the chronological format.
Instagram  socialmedia  algorithms  launch  Digiday  2016 
june 2016 by inspiral
Instagram officially announces its new business tools | TechCrunch
Instagram this morning officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to turn Instagram posts into ads directly from the Instagram app itself. The launch comes following a series of leaks and reports of the tools’ imminent launch, and largely confirms details we already knew — like how the profiles would be structured, and what sort of insights on posts and audience demographics would be available.

The company engaged with hundreds of businesses using its platform ahead of developing the tools in order to determine what needs were currently under-served. The business owners told Instagram they wanted better ways to help their profiles and posts stand out, tools that would let them understand their current and prospective customers and those that would help them acquire new customers.

This led to the creation of business profiles, Insights (analytics) and new tools to promote posts.

“We’ve grown to 200,000 active advertisers on Instagram, and the vast majority of those are small to medium businesses,” says Instagram’s Global Head of Business and Brand Development, James Quarles, explaining the need for a specialized set of tools for business owners. Plus, he adds, “fifty percent of people follow a business on Instagram, and sixty percent learn about products and services on Instagram.”
Instagram  onlineadvertising  platform  utility  launch  Techcrunch  2016 
june 2016 by inspiral
A London hotel has a 'hashtag kiosk' to print guests' Instagram photos - Digiday
Until now, the St. Pancras Renaissance Hotel’s big claim to fame was being featured in the Spice Girls music video for “Wannabe.” But the heritage luxury hotel in London would rather be known for the experience it provides — both offline and online.

The hotel has set up a “Hashtag Kiosk,” a digital podium that automatically picks up Instagram and Twitter photos hashtagged #StPancrasHotel. Users can then access them on the kiosk as well as get free prints with the hotel’s branding by the tap of a button.

“Social media is a huge part of our marketing strategy, and something that is becoming more important as we see more returns,” said Madeleine Duxbury, marketing manager at the St. Pancras Renaissance Hotel London. “The idea behind this is to incentivize our guests to become influencers themselves.”
StPancrasHotel  Instagram  experiential  photography  creativeshowcase  hashtag  Digiday  2016 
may 2016 by inspiral
WeChat failed to go global
WeChat, the messaging app that’s absolutely everywhere in China, once had global ambitions. It has “great potential to be popular internationally,” said an executive at the Chinese social media giant back in the fall of 2012.
WeChat  mobilemessaging  globalisation  India  Indonesia  Brazil  critique  comparison  WhatsApp  FacebookMessenger  Instagram  TechinAsia  2016 
may 2016 by inspiral
A look behind Instagram’s 4 unpublished features that are going to change everything. — Medium
What this, and the other subtle platform changes prelude, is Instagram’s move to a more monetisable platform. The undocumented features I’ve found, not yet active but soon to be rolled out, support this notion.
Instagram  monetisation  launch  algorithms  analytics  insights  review:ElliottMurray  Medium  2016 
may 2016 by inspiral
Why buy buttons on Pinterest and Instagram haven't taken off for retailers
When Pinterest and Instagram introduced click-to-buy features last summer, the hope was that they’d help brands turning mobile browsers into shoppers. After all, mobile represented just 16 percent of e-commerce dollars in 2015, compared to 84 percent on desktop, according to comScore.

But these buy buttons haven’t quite taken off as hoped. They generate very low sales volume to retailers and are negligible for most large brands, according to Sucharita Mulpuru, principal analyst for Forrester.
Instagram  Pinterest  Snapchat  socialcommerce  conversion  critique  review  Digiday  2016 
may 2016 by inspiral
Swinging from Vine: More than half of top Vine influencers have left the platform - Digiday
Esa Fung had amassed 50,000 followers on Vine by 2013, when he decided to leverage his audience to become an “influencer” for brands. Three years later, Fung is up to 1.8 million followers and has created vines for HP, Target and Disney. However, his fans are less likely than ever to see him there: the Vine influencer is looking to grow his audience on Facebook and YouTube. While he still posts to Vine once every two or three days, he does it less often than before.

“Facebook and YouTube have much larger scale than Vine, so you can reach more people and make the most money there,” Fung told Digiday. “It’s more complicated to produce videos for Facebook and YouTube though, because your content needs to be much longer than six seconds.”

Fung is not alone. Lately, his agent Viral Nation has been pushing its Vine-focused influencers — including Fung, Jerry Purpdrank, Max Jr and Amanda Cerny — to actively transition their audience to other networks like YouTube, Instagram and Facebook. This is because while brands are still considering Vine for promotions, they’ve been doing so less frequently over the past six months, according to Joe Gagliese, CEO for Viral Nation.
Vine  influencer  decline  onlinevideo  mobilevideo  comparison  Snapchat  Youtube  Instagram  Facebook  Digiday  2016 
may 2016 by inspiral
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