inspiral + buzzsumo   5

BuzzSumo: Find the Most Shared Content and Key Influencers
You can see the most-shared piece of content has over 4,000 Twitter shares. If you click “View Shares,” BuzzSumo lists exactly who tweeted the piece, floating the influencers to the top. The magic happens when you export the list into Excel and create a tailored audience from the usernames to target for Twitter ads. It’s a defined audience of active users who already expressed an interest in the topic.

Note that a Twitter promotion to tailored audiences requires a minimum of 500 usernames. To keep your costs low, I recommend layering multiple searches and exports to create a list of 1,000 or more.

BuzzSumo’s free version will allow four searches a day, so make ‘em count or upgrade to one of the paid plans.
Buzzsumo  socialmedia  sharing  analytics  utility  keyinfluencers  influencer 
september 2014 by inspiral

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