inspiral + apple   633

Apple’s Social Network – Stratechery by Ben Thompson
Third, starting with the December quarter, we will no longer be providing unit sales data for iPhone, iPad and Mac. As we have stated many times, our objective is to make great products and services that enrich people’s lives, and to provide an unparalleled customer experience so that our users are highly satisfied, loyal and engaged.
Apple  strategy  revenues  results  profitability  ARPU  Stratechery  2018 
26 days ago by inspiral
The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies - Bloomberg
The attack by Chinese spies reached almost 30 U.S. companies, including Amazon and Apple, by compromising America’s technology supply chain, according to extensive interviews with government and corporate sources.
espionage  security  hardware  Apple  Amazon  hacking  China  USA  Bloomberg  2018 
9 weeks ago by inspiral
Apple’s Middle Age – Stratechery by Ben Thompson
In this view, Apple Music serves as a “bridge” to translate iPhone market share into smart speaker share; services is a means, not an end, which is exactly what we should expect from a company with Apple’s vertical business model.
Apple  strategy  HomePod  launch  integration  AppleMusic  Stratechery  2018 
february 2018 by inspiral
The Sound of Music | Asymco
So there is some good reason to honor music at Apple. If it wasn’t for music, Apple would probably not exist today.
Apple  music  strategy  history  iPod  AppleMusic  Shazam  AirPods  HomePod  Asymco  2017 
december 2017 by inspiral
Apple Heart Study launches to identify irregular heart rhythms - Apple
Heart Study App to Alert Affected Participants in Joint Study With Stanford Medicine
Apple  StanfordMedicine  health  mobileapps  smartwatch  research  stroke  2017 
december 2017 by inspiral
Apple Pay Cash is rolling out for iOS 11.2 users - The Verge
Apple was forced to release iOS 11.2 on Saturday, which was a little earlier than planned, due to a software bug. Now, Apple Pay Cash — one of the marquee features of the update — is being activated for users.

Apple Pay Cash lets users send and receive money directly though iMessages, similar to Venmo or Square Cash. Money that people send you will live on a digital Apple Pay Cash card in the Wallet app, which users can spend anywhere that Apple Pay is accepted, or send to other people. (The new feature is only available in the US for now, though.)
Apple  ApplyPayCash  mobilepayments  peertopeer  launch  USA  TheVerge  2017 
december 2017 by inspiral
Forking The iPhone – Monday Note
After the early fast growth iPhone years, Apple appeared to stumble. Profit and revenue began to fall starting in 2013. Now, a bold bet, the iPhone X, covered by the iPhone 8, appears on the verge of paying off.
Apple  smartphones  strategy  iPhone8  iPhoneX  iPhone  review  advocacy  author:JeanLouisGassee  MondayNote  2017 
november 2017 by inspiral
Silicon Valley | Asymco
So while the “Silicon” in Silicon Valley has come to be seen as an anachronism, silicon development today means competitive advantage. The only problem is that it takes years, decades even to establish competence. The same duration that it took for the building of Apple as a design-centric business fronted by Jony Ive.
Apple  strategy  competitiveadvantage  microchips  Asymco  2017 
october 2017 by inspiral
To Understand Rising Inequality, Consider the Janitors at Two Top Companies, Then and Now - The New York Times
In part, fewer of these kinds of workers are needed in an era when software plays such a big role. The lines of code that make an iPhone’s camera work can be created once, then instantly transmitted across the globe, whereas each roll of film had to be manufactured and physically shipped. And companies face brutal global competition; if they don’t keep their work force lean, they risk losing to a competitor that does.

But major companies have also chosen to bifurcate their work force, contracting out much of the labor that goes into their products to other companies, which compete by lowering costs. It’s not just janitors and security guards. In Silicon Valley, the people who test operating systems for bugs, review social media posts that may violate guidelines, and screen thousands of job applications are unlikely to receive a paycheck directly from the company they are ultimately working for.
employment  outsourcing  incomeinequality  bifurcation  Kodak  Apple  personalaccount  insecurity  income  USA  NYTimes  2017 
september 2017 by inspiral
Content isn't king — Benedict Evans
Taking a step back, though, it’s not clear how much all of this really matters to tech. The tech industry has been trying to get onto the TV and into the living room since before the consumer internet - the ‘information superhighway’ of the early 1990s was really about interactive TV, not the web. Yet after a couple of decades of trying, the tech industry now dominates the living room, and is transforming what ‘video’ means, but with the phone, not the TV. The reason Apple TV, Chromecast, FireTV and everything else feel so anti-climactic is that getting onto the TV was a red herring - the device is the phone and the network is the internet. The smartphone is the sun and everything else orbits it. Internet advertising will be bigger than TV advertising this year, and Apple’s revenue is larger than the entire global pay TV industry. This is also why tech companies are even thinking about commissioning their own premium shows today - they are now so big that the budgets involved in buying or creating TV look a lot less daunting than they once did. A recurring story in the past was for a leading tech company to go to Hollywood, announce its intention to buy lots of stuff, and then turn pale at the first rate card it was shown and say “wow - that’s really expensive!”. They have the money now, not from conquering TV but from creating something bigger. 
content  strategy  television  music  books  Amazon  Apple  Google  Netflix  review  BenedictEvans  2017 
july 2017 by inspiral
Daring Fireball: The 2017 iPad Pros
I’ve spent the last week using a new 10.5-inch iPad Pro, and this is, in many ways, the easiest product review I’ve ever written. There are several significant improvements to the hardware, and no tradeoffs or downsides. There is no “but”.
Apple  iPad  iPadPro  review  author:JohnGruber  DaringFireball  2017 
june 2017 by inspiral
WWDC 2017 — Some Thoughts – Learning By Shipping
I won’t cover everything of course, but wanted to point out what I think are the most interesting innovations or opportunities for developers engaged in the platform. Think of this as the trip report I would bring back for the team, after using the software for a week.
The tl;dr version of this post would be:
iOS 11 is where there are significant advances in the kinds of apps that can be built for mobile devices. This comes from two areas. First, the changes to core user-interaction models for iOS bring what many believe are important features for “productivity” to the iPad (now iPad Pro). Second, new frameworks, but particularly for augmented reality, are moving well beyond incremental and addressing needs building today’s apps. Both ARKit and Core ML are likely more interesting than I think many believe — democratizing two key aspects of computer science that will clearly differentiate platforms going forward. Privacy remains an extremely core theme to how the product is evolving and how Apple thinks about the way apps are implemented.
macOS High Sierra. Apple probably surprised people with some of the “features” in High Sierra but what should impress people more are the architecture and infrastructure advances. Apple has cleverly engineered work for iOS to “trickle down” to macOS which picks up the APFS file system and video pipeline work. These are a big deal for iOS but frankly an even bigger deal for macOS where it is much more difficult to deliver these reliably given the openness of the platform. There are a good share of advances in High Sierra that benefit developers as users (developers also includes creative professionals more broadly).
Hardware Products. Delivering on “Pro” with the iPad Pro and iMac Pro is significant. The iMac answers the need for a high end workstation and does so with arguably the most powerful device available, yet in a sleek all-in-one form factor. The iPad Pro finally (almost?!) puts the iPad in a position to be a laptop for the masses, especially those who grew up only on phones. There’s a new holiday gift for everyone with the new home speaker HomePod, but in introducing this product Apple can take this category (if it is one) in a different direction like it did with home media players when Apple TV was introduced.
Apple  iOS  iOS11  macOS  iPadPro  AppleFileSystem  Safari  ARKit  CoreML  machinelearning  review  author:StevenSinofsky  LearningbyShipping  2017 
june 2017 by inspiral
iPad Pro 10.5 review: overkill - The Verge
To me, if you’re going to spend $650 on a computer, it should almost surely be your main computer. And if you’re going to make the iPad Pro your main computer, you should probably get more than 64GB of storage and you should also probably get a keyboard to go with it (to say nothing of the Apple Pencil). It hits the $1,000 mark very quickly.

If you’re going to spend that much money on an iPad, you should know exactly what you’re going to do with it that takes advantage of all the Pro features. There are people who are already doing that, but I don’t think the majority of computer users can be comfortable using an iPad as their main device. For those who can, go out and buy the hell out of this thing (unless you already have the iPad Pro 9.7).

For the rest of us, my advice is to hold out and see whether iOS 11 changes the calculus.
Apple  iPad  iPadPro  review  tablets  TheVerge  2017 
june 2017 by inspiral
Apple’s Strengths and Weaknesses – Stratechery by Ben Thompson
This, broadly speaking, is the challenge for Apple moving forward: in what other categories does its business model (and everything that is tied up into that, including the company’s product development process, culture, etc.) create an advantage instead of a disadvantage? What existing needs can be met with a superior user experience, or what new needs — like the previously unknown need for wireless headphones that are always charged — can be created? To be clear, the iPhone is and will continue to be a juggernaut for a long time to come; indeed, it is so dominant that Apple could not change the underlying business model and resultant strengths and weaknesses even if they tried.
Apple  strategy  WWDC  tvOS  watchOS  AppleWatch  MacOS  iOS  iOS11  HomePod  Stratechery  2017 
june 2017 by inspiral
Above Avalon: iPhone Evolution
The iPhone's most remarkable quality is the degree to which its role in our lives has changed. In 2007, the iPhone was a computer that fit in our pocket. The product evolved into the most valuable communications tool in our life thanks to advances in camera technology. We are now on the verge of the iPhone becoming a new kind of personal navigator as Apple embraces augmented reality. The iPhone's role in our life doesn't remain static, but rather it evolves. This fact has major implications when it comes to thinking about iPhone sales and pricing, screen size preference, upgrade trends, and even how other gadgets will fit into our lives. 
iPhone  Apple  review  history  strategy  pricing  forecast  AboveAvalon  2017 
may 2017 by inspiral
Apple’s China Problem – Stratechery by Ben Thompson
That, though, is a long-term problem for Apple: what makes the iPhone franchise so valuable — and, I’d add, the fundamental factor that was missed by so many for so long — is that monopoly on iOS. For most of the world it is unimaginable for an iPhone user to upgrade to anything but another iPhone: there is too much of the user experience, too many of the apps, and, in some countries like the U.S., too many contacts on iMessage to even countenance another phone.

None of that lock-in exists in China: Apple may be a de facto monopolist for most of the world, but in China the company is simply another smartphone vendor, and being simply another smartphone vendor is a hazardous place to be. To be clear, it’s not all bad: in China Apple still trades on status and luxury; unlike the rest of the world, though, the company has to earn it with every release, and that’s a bar both difficult to clear in the abstract and, given the last two iPhones, difficult to clear in reality.
Apple  iPhone  strategy  review  critique  competitiveadvantage  WeChat  China  Stratechery  2017 
may 2017 by inspiral
Why Apple Is Losing Its Shine in China – Backchannel
Until recently, Apple led an unusually charmed existence in China. Now it’s on the outs — and not because of Beijing’s meddling.
Apple  marketshare  decline  AppleMusic  AppStore  ApplePay  China  BackChannel  2017 
april 2017 by inspiral
Apple’s Next Big Thing: Augmented Reality - Bloomberg
Tim Cook has talked up a lot of technologies since becoming Apple Inc.'s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Cook quite like augmented reality, which overlays images, video and games on the real world. Cook has likened AR's game-changing potential to that of the smartphone. At some point, he said last year, we will all "have AR experiences every day, almost like eating three meals a day. It will become that much a part of you."

Investors impatient for Apple's next breakthrough will be happy to know that Cook is very serious about AR. People with knowledge of the company's plans say Apple has embarked on an ambitious bid to bring the technology to the masses—an effort Cook and his team see as the best way for the company to dominate the next generation of gadgetry and keep people wedded to its ecosystem.

Apple has built a team combining the strengths of its hardware and software veterans with the expertise of talented outsiders, say the people, who requested anonymity to discuss internal strategy. Run by a former Dolby Laboratories executive, the group includes engineers who worked on the Oculus and HoloLens virtual reality headsets sold by Facebook and Microsoft as well as digital-effects wizards from Hollywood. Apple has also acquired several small firms with knowledge of AR hardware, 3D gaming and virtual reality software.
Apple  augmentedreality  hardware  forecast  wearablecomputing  Bloomberg  2017 
march 2017 by inspiral
UBS: Apple Reportedly Could Have Over 1,000 Engineers Working on AR in Israel
According to UBS analyst Steven Milunovich, Apple could have over 1,000 engineers working on Augmented Reality technology in Israel, mostly at its major R&D centre in Herzliya. Milunovich maintains Apple might introduce AR features similar to Google’s Tango in the next iPhone.
Apple  augmentedreality  virtualreality  research  review  Israel  RoadtoVr  2017 
march 2017 by inspiral
Above Avalon: Apple Doesn't Need to Buy Netflix
Apple never had iTunes-like mindshare in the video space. That title went to a collection of traditional broadcast and cable companies. Looking ahead, Apple isn't trying to be like HBO, Showtime, Netflix, or Amazon Video by owning large swaths of content. Instead of buying Spotify, Apple bought Jimmy Iovine's vision for regaining relevancy in music. Apple is now looking to translate Jimmy Iovine's music vision around relationships, ideas, and mindshare into a broader strategy for video. The strategy doesn't require owning Netflix. 
Apple  Netflix  takeover  review  strategy  critique  onlinevideo  streamingmedia  AboveAvalon  2017 
february 2017 by inspiral
Apple Pay Already Accepted at a Third of US Retail Outlets
The reach of Apple Pay has steadily expanded since the service was launched in October 2014. In two short years Apple (AAPL) has expanded the service to 13 countries, with four of them added last year - Japan, Russia, New Zealand and Spain.

During the first quarter 2017 earnings call, Apple CEO Tim Cook noted that Apple Pay's volume was up over 500% compared to last year even as the total number of users tripled during the period. Apple Pay experienced the same level growth in the fourth quarter of 2016 as well, which means the current trend has enough momentum to continue for some more time.
Apple  ApplePay  mobilepayments  statistics  penetration  growth  YahooFinance  2017 
february 2017 by inspiral
Apple Vowed to Revolutionize Television. An Inside Look at Why It Hasn’t - Bloomberg
The company is testing a new Apple TV capable of streaming ultra-high-definition 4K. It may not be enough to take on Amazon and Roku.
Apple  AppleTV  television  review  critique  Bloomberg  2017 
february 2017 by inspiral
Channeling Steve Jobs, Apple seeks design perfection at new 'spaceship' campus | Reuters
Inside the original Macintosh computer, Apple co-founder Steve Jobs inscribed the signatures of his team, revealing his deep concern for even the hidden features of his products.

His last work – Apple Inc's (AAPL.O) sprawling new headquarters in Cupertino, Calif. - will be a fitting tribute: a futuristic campus built with astonishing attention to detail. From the arrangement of electrical wiring to the finish of a hidden pipe, no aspect of the 2.8 million-square-foot main building has been too small to attract scrutiny.

But constructing a building as flawless as a hand-held device is no easy feat, according to interviews with nearly two dozen current and former workers on the project, most of whom would not be named because they signed non-disclosure agreements.
Apple  headquarters  architecture  launch  review  SiliconValley  Cupertino  Reuters  2017 
february 2017 by inspiral
Apple explains the new App Reviews API for developers
When you are prompted to leave a review, customers will stay inside the app, where the rating or review can be left for the developer. It’s easier for customers and the developers still get their reviews.

Apple is also limiting the amount of times developers can ask customers for reviews. Developers will only be able to bring up the review dialog three times a year. If a customer has rated the app, they will not be prompted again. If a customer has dismissed the review prompt three times, they will not be asked to review the app for another year.
Apple  AppStore  consumerreviews  redesign  mobileapps  LoopInsight  2017 
january 2017 by inspiral
The iPhone Unsung Sine Qua Non
Much has been said about the original iPhone’s success factors: an innovative multi-touch interface, a never-seen-before combination of cell phone, iPod and Internet “navigator”. All good, but missing one crucial element: removing the carrier’s control on the iPhone’s features and content.
iPhone  Apple  distribution  strategy  history  SteveJobs  review  author:JeanLouisGassee  MondayNote  2017 
january 2017 by inspiral
Missed targets take a bite out of Apple chiefs’ pay
Apple’s top executives took a pay cut last year after the company missed its internal sales and profit targets for the first time since the launch of the iPhone a decade ago. 

Chief executive Tim Cook and other members of Apple’s leadership took home pay packets that were at least 10 per cent smaller in 2016, because of missed revenue and profit targets last year. 
Apple  revenues  profitability  decline  review  FinancialTimes  2017 
january 2017 by inspiral
The Ten Year Anniversary of the Apple TV – Stratechery by Ben Thompson
On January 9, 2007, ten years ago today, Steve Jobs took the Macworld stage and introduced the Apple TV.
That the iPhone had to share the stage the same day it was unveiled to the world is a footnote in history, especially given the degree to which that history has been indelibly shaped by the most consequential device the tech industry has ever produced.
iPhone  Apple  launch  anniversary  review  Stratechery  2017 
january 2017 by inspiral
Is it time to swap your Mac for a Windows laptop? | Technology | The Guardian
Over a decade ago Alex Hern switched from PC to Mac and never looked back. But the new MacBook Pro’s very expensive so could he finally be tempted to switch again?
MicrosoftWindows  MicrosoftSurfaceBook  review  comparison  Apple  MacOS  AppleMacBookPro  PCs  Guardian  2017 
january 2017 by inspiral
How China Built ‘iPhone City’ With Billions in Perks for Apple’s Partner - The New York Times
A hidden bounty of benefits for Foxconn’s plant in Zhengzhou, the world’s biggest iPhone factory, is central to the production of Apple’s most profitable product.
Apple  iPhone  Foxconn  manufacturing  subsidy  taxation  Zhengzhou  China  NYTimes  2016 
january 2017 by inspiral
The Inside Story of Apple's $14 Billion Tax Bill - Bloomberg
The iPhone came out in 2007. So why was Apple still paying taxes like it was 1990?
Apple  taxation  offshore  Ireland  Europe  EuropeanUnion  review  Bloomberg  2016 
december 2016 by inspiral
macOS is becoming legacy software - The Verge
It might be arguable that Apple is melding its two operating systems into one, but the weight of evidence is heavily on the side of the company making iOS as good as it can be, and then dragging macOS along for the ride. Everything happening with macOS and the computers running it seems to be a retrofitting or adaptation of Apple’s leading-edge stuff on iPhones and iPads. We’ve long ago passed the point of "trickling down" desktop features to the mobile realm — Apple has been "mobile first" for much longer than competitors like Microsoft have been touting that slogan.
Apple  strategy  operatingsystem  iOS  MacOS  TheVerge  2016 
december 2016 by inspiral
Apple Is in Talks With Hollywood for Early Access to Movies on iTunes - Bloomberg
Apple Inc. is pressing Hollywood studios for earlier access to movies, according to people with knowledge of the matter, a move that would bolster the company’s iTunes business.

21st Century Fox Inc., Time Warner Inc.’s Warner Bros. and Comcast Corp.’s Universal Pictures all confirmed over the past week that they are looking to offer high-priced, home-video rentals of new movies shortly after they open in theaters. Some studio executives have been pushing to allow home rentals as early as two weeks after theatrical debuts and are considering a deal with iTunes as one option, said the people, who asked not to be identified because the discussions are private.
film  movies  windowing  decline  onlinevideo  Apple  iTunes  Bloomberg  2016 
december 2016 by inspiral
The Operating System Fountain of Youth: iOS
“Operating Systems are like the Tax Code”, goes the industry lore. “Each year, new lines of code are added, code that tells us how to allocate resources, how to deal with choices, what to do when an exception is encountered. And both are continually patched to deal with errors and new circumstances.”
A prime example: Apple’s macOS.
iOS  MacOS  OSX  operatingsystem  evolution  Apple  review  software  author:JeanLouisGassee  MondayNote  2016 
december 2016 by inspiral
Apple may have finally gotten too big for its unusual corporate structure - Vox
Apple isn’t like that. If you look at their executive team you’ll find that there’s no senior vice president for iPhone who works alongside a senior vice president for Mac. Nobody is in charge of Macs or iPhones or iPads or really anything else, because Apple is almost entirely functional.
Apple  management  structure  review  critique  AppleMac  Vox  2016 
december 2016 by inspiral
How Apple Lost China to Two Unknown Local Smartphone Makers - Bloomberg
Oppo and Vivo trace their origins to reclusive billionaire Duan Yong Ping and employ similar strategies. That includes harnessing the spending power of rural customers away from top-tier cities such as Beijing and Shanghai. It’s where Apple’s vulnerable given the iPhone’s lofty price tag. They eschewed e-commerce to instead court the stores where three-quarters of smartphone sales take place. Apple has been more reluctant to relinquish the retail experience to local free-agents, who sometimes charge brands for in-store displays and posters.
Oppo  Vivo  growth  comparison  Apple  smartphones  strategy  retail  China  Bloomberg  2016 
november 2016 by inspiral
Apple Goes Part Time on Touch
I check out Apple’s faster, thinner, louder notebook with the Multi-Touch strip on the keyboard. And Phil Schiller helps me decode it.
Apple  AppleMacBookPro  review  PhilSchiller  userinterface  AppleTouchBar  PCs  laptops  author:StevenLevy  BackChannel  2016 
november 2016 by inspiral
The New Game of Global Tech
Because the companies in the ICT sector no longer compete within the old sector boundaries, they must now define themselves another way: through the manner in which they offer value to their customers. There are many methods of doing so, but five value propositions are particularly prevalent in this industry. All five are viable ways of reaching customers, especially enterprise customers, with technological solutions. Each of the five has a business model and economic profile distinct from the others and distinct from the overall ICT 50 formula. Each has its own approach to growth, profitability, scale, and investment. The archetypes are detailed here, along with the indicators used to identify them.
tech  IT  enterprise  strategy  IBM  Microsoft  SAP  Oracle  Cisco  HewlettPackard  Tata  Apple  EMC  Alphabet  Google  Samsung  Intel  Accenture  Infosys  WiPro  HCLTechnologies  Symantec  Salesforce  ComputerAssociates  CGIGroup  Qualcomm  Amadeus  Adobe  StrategyBusiness  2016 
november 2016 by inspiral
How Apple could have avoided much of the controversy
A lot of it boils down to this concept: We demand Apple innovate, but we insist they don’t change anything.
Apple  AppleMacBookPro  review  strategy  niche  PCs  laptops  Chuqui  2016 
november 2016 by inspiral
Apple just told the world it has no idea who the Mac is for – Charged Tech – Medium
To me, the event last night was Apple trying to remind the world it cares about the Mac, but more than anything else the undertone was this: Apple only cares about the Mac when it’s convenient, but even then, it’s obviously not thinking that hard about the impact is has.
Apple  AppleMacBookPro  launch  review  critique  hardware  PCs  laptops  author:OwnWilliams  ChargedTech  Medium  2016 
october 2016 by inspiral
The future of PCs and Macs is expensive - The Verge
The personal desktop computer used to once be an exclusive and expensive machine, though we now know it and its laptop counterpart as a mass-market commodity that most people can afford. This week, however, the companies that defined the personal computer, Microsoft and Apple, gave us a glimpse of the future and it looks like a return to the past: the PC is going back to being an exclusive and expensive machine.
PCs  niche  premiumisation  strategy  Apple  Microsoft  AppleMacBookPro  MicrosoftSurfaceStudio  launch  review  TheVerge  2016 
october 2016 by inspiral
Daring Fireball: On iMessage’s Stickiness
The seamless interaction between the technologies hidden behind the screen, the software, and our services is good design. Apple thus far has made sure that it gets most of that experience right—especially the stuff under the hood. Perhaps the next time someone criticizes its designs, we should remember: good design means your phone doesn’t explode.
iOS  Apple  Android  comparison  loyalty  iMessage  mobileapps  author:JohnGruber  DaringFireball  2016 
october 2016 by inspiral
Apple, Samsung, and Good Design—Inside and Out - The New Yorker
The seamless interaction between the technologies hidden behind the screen, the software, and our services is good design. Apple thus far has made sure that it gets most of that experience right—especially the stuff under the hood. Perhaps the next time someone criticizes its designs, we should remember: good design means your phone doesn’t explode.
Apple  Samsung  comparison  design  review  critique  author:OmMalik  NewYorker  2016 
october 2016 by inspiral
Apple Hires Carnegie Mellon AI Academic to Push Machine Learning - Bloomberg
Apple Inc. hired a prominent artificial intelligence researcher from Carnegie Mellon University as it seeks to regain lost ground against competitors such as Google, Microsoft Corp. and Amazon.com Inc. in machine learning.
Russ Salakhutdinov tweeted on Monday that he’s joining the Cupertino, California-based company as a director of AI research, in addition to his role at the university. He posted a link to an Apple job application page seeking machine learning specialists.

Apple is seeking scientists with “experience in Deep Learning, Computer Vision, Machine Learning, Reinforcement Learning, Optimization, and/or Data Mining,” it said in the job listing.
Apple  artificialintelligence  machinelearning  RussSalakhutdinov  employment  Bloomberg  2016 
october 2016 by inspiral
Apple poaches Imagination Technologies COO - Business Insider
Apple is hiring a lot of talent from British chip designer Imagination Technologies, the company that provides the graphics processor for the iPhone 7.

Apple confirmed in March through the London Stock Exchange that it had discussions to buy Imagination Technologies but that it ultimately did not make an offer for the chip company. 

But since then, Apple may have gotten what it wanted anyway, hiring several senior employees from Imagination as well as a handful of engineering talent in what was described to Business Insider as a "brain drain."
Apple  ImaginationTechnologies  microchips  employment  braindrain  BusinessInsider  2016 
october 2016 by inspiral
Snapchat Spectacles and the Future of Wearables – Stratechery by Ben Thompson
To be clear, I am peering into a very hazy future; for one thing Snapchat still has to build an actual business on top of that awesome engagement, although I think the company’s prospects are bright. And it goes without saying that the technology still matters: chips need to get faster (a massive Apple advantage), batteries need to improve (also an Apple specialty), and everything needs to get smaller. This, though, is the exact path taken by every piece of hardware since the advent of the industry. They are hard problems, but they are known problems, which is why smart engineers solve them. What is more difficult to appreciate is that creating a market for that smart technology takes an even more considered approach, and right now it’s difficult to imagine a better practitioner than the one on Venice Beach, far from Silicon Valley.
Snapchat  SnapchatSpectacles  wearablecomputing  comparison  GoogleGlass  ecosystem  opportunity  Apple  Stratechery  2016 
september 2016 by inspiral
Zombie Moore's Law shows hardware is eating software • The Register
The cheap and easy gains of the last fifty years of Moore’s Law gave birth to a global technology industry. The next little while - somewhere between twenty and fifty years out - will be dominated by a transition from software into hardware, a confusion of the two so complete it will literally become impossible to know where the boundary between the two lies.
microchips  MooresLaw  speed  Intel  Apple  hardware  innovation  customisation  TheRegister  2016 
september 2016 by inspiral
With Apple's new iMessage store, brands from Burger King to Betty Boop want in on your texts - Digiday
Today Apple will be rolling out its iOS 10 update, and, with it, comes a shot across Facebook’s bow: Apple will be opening a dedicated app store for iMessage, its messaging service. Apple has not revealed plans for chatbots, but its iMessage store will have virtual stickers and new animated features.

And brands smell an opportunity: Disney, Burger King, Mario Bros., Toyota and Betty Boop will all be launching their own branded stickers on Apple iMessage.
Apple  iMessage  mobilemessaging  iMessageStore  launch  stickers  BurgerKinf  MarioBros  Toyota  BettyBoop  Digiday  2016 
september 2016 by inspiral
The iPhone's new chip should worry Intel - The Verge
If you want to develop the next great processor, you’d better be going mobile first and building from there. Intel’s decades of futile attempts to shrink desktop chips into mobile devices have shown how not to do things. Now Apple’s persistent and apparently accelerating performance improvement with the A series suggests it might have found the right path through. It’s fitting that this new chip is called A10 Fusion, because the path it’s leading us on will eventually lead to the merging of what we now consider two distinct classes of mobile and desktop PCs. As Morpheus once put it, "it is simply a matter of time."
Apple  Intel  microchips  iOS  OSX  comparison  review  TheVerge  2016 
september 2016 by inspiral
Why Silicon Valley is all wrong about Apple’s AirPods – Chris Messina – Medium
And this is what Apple can do that no one else can: make the behavior of talking to a disembodied entity on your face so socially acceptable that the voice computer revolution can finally get underway.
Apple  AppleAirPods  innovation  design  strategy  advocacy  author:ChrisMessina  Medium  2016 
september 2016 by inspiral
Apple Is Said to Be Rethinking Strategy on Self-Driving Cars - The New York Times
Under Mr. Mansfield, Apple changed the focus of the project, shifting from an emphasis on designing and producing an automobile to building out the underlying technology for an autonomous vehicle. Bloomberg earlier reported the strategy change.
Apple  automotive  selfdrivingvehicles  strategy  management  NYTimes  2016 
september 2016 by inspiral
With the iPhone 7, Apple Changed the Camera Industry Forever - The New Yorker
The distinct business advantage that Apple has achieved thanks to its hardware is the sheer volume of iPhone sales, which justifies the big spending on the specialized chips that make that hardware so powerful. The new image processor is a perfect example. It can spread the cost of that investment in chips over hundreds of millions of iPhones. In comparison, the falling sales of stand-alone cameras have hampered the ability of camera companies to innovate and spend on core technologies. Given that hardware and software are equally important today, Apple’s advances in both areas makes it difficult for anyone to beat the company in photography for the masses. You can see why the camera companies are doomed.
camera  photography  iPhone  iPhone7  Apple  review  innovation  decline  NewYorker  2016 
september 2016 by inspiral
Beyond the iPhone | Stratechery by Ben Thompson
The truly wireless future that Ive hinted at doesn’t just entail cutting the cord between your phone and your headphones, but eventually a future where phones may not even be necessary. Given that Apple’s user experience advantages are still the greatest when it comes to physically interacting with your device, and the weakest when it comes to service dependent interactions like Siri, that is a frightening prospect.

And that is why I ultimately forgive Schiller for his “courage” hubris. To Apple’s credit they are, with the creation of AirPods, laying the foundation for a world beyond the iPhone. It is a world where, thanks to their being a product — not services — company, Apple is at a disadvantage; however, it is also a world that Apple, thanks to said product expertise, especially when it comes to chips, is uniquely equipped to create. That the company is running towards it is both wise — the sooner they get there, the longer they have to iterate and improve and hold off competitors — and also, yes, courageous. The easy thing would be to fight to keep us in a world where phones are all that matters, even if, in the long run, that would only prolong the end of Apple’s dominance.
Apple  iPhone  iPhone7  AppleAirPods  review  strategy  advocacy  Stratechery  2016 
september 2016 by inspiral
Inside iPhone 7: Why Apple Killed The Headphone Jack - BuzzFeed News
The standard audio jack that connects your headphones to just about everything has been around for nearly 150 years. Here’s why Apple thought it was time for a change.
Apple  iPhone  iPhone7  headphones  camera  innovation  AppleAirPods  Buzzfeed  2016 
september 2016 by inspiral
How the Apple iCar could crack the automotive industry | Autocar
Tech giant Apple has ambitious - but secretive - plans to create a car which will revolutionise personal mobility
Apple  automotive  innovation  selfdrivingvehicles  electricvehicles  review  Autocar  2016 
september 2016 by inspiral
Above Avalon: The Apple Services Myth
Apple isn't turning into a services company. The narrative that Apple management tried to sow earlier this year with Wall Street wasn't meant to foretell a shift to new recurring revenue streams. Instead, Apple wanted to give investors a different way to think about Apple hardware sales. Apple can still grow the installed base despite year-over-year hardware sales declines. 
Apple  services  strategy  review  critique  hardware  AboveAvalon  2016 
september 2016 by inspiral
How Apple Helped Create Ireland’s Economies, Real and Fantastical - The New Yorker
It’s understandable that Ireland is panicking over the Apple ruling, afraid it might be a further inducement for large foreign corporations to abandon the country and send it back to penury.
Apple  Ireland  taxation  offshore  critique  EuropeanUnion  NewYorker  2016 
september 2016 by inspiral
Intel aims to challenge TSMC over Apple chip orders by 2018- Nikkei Asian Review
Intel's recent pledge to expand its business making chips for others highlights its ambition to snatch chip orders for Apple's popular iPhones from Taiwan Semiconductor Manufacturing Co. as early as 2018, industry experts said.

Intel, the world's largest chipmaker by revenue, announced earlier this month that it will license technology from British mobile chip designer ARM with the aim of securing more business from smartphone companies. LG Electronics will become the first smartphone company to adopt Intel chips following the ARM deal.
Intel  partnership  ARM  microchips  smartphones  LG  Apple  opportunity  Nikkei  2016 
august 2016 by inspiral
Apple chief Tim Cook’s five years in five charts — FT.com
Since succeeding Steve Jobs, Mr Cook has maintained growth but left investors wanting more
Apple  TimCook  management  review  sales  profitability  profit  valuation  FinancialTimes  2016 
august 2016 by inspiral
Apple, Google, Amazon, and the Advantages of Bigness - The New Yorker
When you look at some of the companies that had big market capitalizations twenty years ago, you may feel some reason to question the Big Five’s ability to hold on. Back then, Cisco Systems, Microsoft, and Intel had the greatest value on the market among technology companies. But, the way I see it, the bigness of today’s Big Five gives them an opportunity to keep building larger moats around their platforms. For starters, these companies are able to hoard data, which allows them to become smarter in learning about their customers. Because of their leviathan-scale operations, they have the infrastructure and resources to write algorithms and make their platforms more effective. A
Apple  Google  Amazon  Facebook  size  growth  advocacy  data  employment  technology  innovation  author:OmMalik  NewYorker  2016 
august 2016 by inspiral
Once Taunted by Steve Jobs, Companies Are Now Big Customers of Apple - NYTimes.com
For Apple, which is struggling to reverse declining sales of its iPhones and Macs and has seen overall revenues drop for two quarters in a row, the corporate market is a surprising bright spot. Sales of high-end iPads to business customers in particular have been strong. Nearly half of all iPads are now bought by corporations and governments, according to the research firm Forrester.

“Apple is stronger in the enterprise market with its devices than it is with consumers,” said Frank Gillett, an industry analyst at Forrester.
Apple  enterprise  hardware  iPad  AppleMac  sales  growth  Forrester  NYTimes  2016 
august 2016 by inspiral
Diversification Continues at Big Tech Companies | Tech.pinions - Perspective, Insight, Analysis
Though the benefits of diversification are often the same, the specifics are just as often very different. Each of these companies is focusing in somewhat different areas when it comes to diversification and the results are very different too. Some are very long-term focused and are reaping massive losses in the short term while they attempt to build businesses that will pay off later. Others are already generating very meaningful revenues and profits from some of their new ventures today. Yet other companies I haven’t listed here don’t seem to be investing in a big way in this diversification, In some cases, it’s because they’re still struggling to optimize their core businesses – Twitter probably belongs in this category. But diversification will continue to be a feature of the best technology companies long into the future.
tech  diversification  strategy  Alphabet  Google  Amazon  Apple  Facebook  Microsoft  review  author:JanDawson  Techpinions  2016 
august 2016 by inspiral
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