inspiral + api   55

Snapchat Just Opened Up Its Ads API to Let All Big Brands Buy In – Adweek
Nearly eight months after debuting its Ads API (application programming interface) at Cannes and 16 weeks after putting the system into a limited beta test, Snapchat is now letting all marketers buy campaigns on its automated platform. Up until now, marketers for 100 companies—including Gatorade, Nissan, Unilever and McDonald’s—had been taking the API for a spin.

Expect to see case studies emerging from those tests in the coming weeks, and it will be interesting to hopefully learn about not only the positive outcomes but also the platform’s problem areas. Snap, Snapchat’s parent, has been consistently pushing the idea that its full-screen video product, called Snap Ads, performs wonders partly due to users typically having their sound on.
Snapchat  SnapchatAdsAPI  API  onlineadvertising  launch  AdWeek  2017 
february 2017 by inspiral
Actions on Google  |  Actions on Google  |  Google Developers
Actions on Google let you build for the Google Assistant. Your integrations can help you engage users through Google Home today, and in the future, through Pixel, Allo, and many other experiences where the Google Assistant will be available.
GoogleAssistant  API  launch  virtualassistant  Google  2016 
december 2016 by inspiral
Open API: exploring the views of consumers and small businesses
Barclays commissioned Ipsos MORI to explore consumer and small business perspectives on possible use cases and on the permission based data sharing that would underpin the framework (open APIs). The research also sought to examine
consumer expectations about the role of banks, third party service providers and regulators, and to consider the implications for consumer communication and engagement.
banking  opendata  API  research  consumer  SME  review  Barclays  IpsosMori  2015 
august 2016 by inspiral
The Open Banking Standard
The Open Banking Working Group (OBWG) was set up in September 2015 at the request of HM Treasury to explore how data could be used to help people transact, save, borrow, lend and invest their money.

The OBWG has set out an Open Banking Standard to guide how open banking data should be created, shared and used by its owners and those who access it.

Why set an Open Banking Standard?
Making it possible to share data that banks have historically held will improve people’s banking experience. When securely shared or published openly using open APIs, the data can be used to build useful applications and resources to help people find what they need. Customers can look for a mortgage more easily, banks can find customers matched to a new product, and businesses can share data with their accountants. This, in turn, will improve efficiency and stimulate innovation.
OpenBankingStandard  banking  API  financialservices  openstandards  review  opportunity  OpenDataInstitute  2016 
july 2016 by inspiral
Snapchat paves way to IPO with Ads API and inserts between stories | TechCrunch
Snapchat’s big ads announcements

Snap Ads Between Stories – There will now be ads occasionally inserted when you auto-advance at the end of one person’s Stories to the next person’s, but they won’t interrupt the narrative of any one user’s Story and won’t be shown every tine you auto-advance.
Expandable “Snap Ads” – Users can now swipe up on Snapchat’s ads to install a promoted app, watch a long-form video, visit a mobile website or view an Instant Article-style article formatted specifically for Snapchat.
Ads API – Advertisers can now use programmatic interfaces to efficiently buy huge campaigns instead of having the manually strike deals with Snapchat.
All Ads Reviewed – Despite the influx of new ways and formats to buy, Snapchat plans to protect its user experience by reviewing all ads for quality before they run and managing ad load so as not to overwhelm users with too much marketing.
Snapchat Partners For Ads – Snapchat will connect advertisers with a directory of ad tech developers building custom ad buying and management tools to help businesses spend more effectively using Snapchat’s few targeting options:  age, gender, location, device/OS, carrier, and content affinity. Ad tech partners include 4C, Adaptly, Amobee, Brand Networks, SocialCode, TubeMogul, Unified, and VaynerMedia.
Snapchat Partners For Creative – Advertisers who don’t know how to build great custom Snapchat ads will be pointed to a directory of vetted creative agencies they can pay to help them produce eye-catching Snap ads. Creative Partners include Allay Everyday, Big Spaceship, Contented, Matte-Finish, Media Monks, Moment Studio, R29 Brand Lab, Studio Number One, Stun Creative, The 88, The Mill, Snapchat’s own creative agency Truffle Pig.
Snapchat Ad Measurement – Snapchat has slowly built a set of measurement partnerships into a robust offering, including Moat, Nielsen mobile Digital Ad Ratings and Google DoubleClick that will assist advertisers with figuring out which ads are working and worth spending more on.
Stats – Snapchat says the engagement rate on its new suite is 5x higher than the average click-through rate on other social platforms. This metric builds on its recent MediaScience studies on visual attention showing Snap ads get 2x as much as Facebook ads, 1.5x as Instagram ads and 1.3x as YouTube ads, as well as cause 2x more lift to purchase intent than these competitors
Snapchat  onlineadvertising  SnapchatSnapAds  API  SnapchatAdsPartners  SnapchatCreativePartners  SnpachatSponsoredCreationTools  measurement  effectiveness  Moat  Nielsen  DoubleClick  MediaScience  engagement  research  review  Techcrunch  2016 
june 2016 by inspiral
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App | Adweek
Khan and his army (the company is now 900 employees strong) have basically flipped the script on the advertising community, where, not so long ago, it was widely assumed that Snapchat's leadership was too immature to fully take advantage of its teen-idol status among millennials. And yet, Snapchat has rapidly built its ad business since emerging as the talk of last year's Cannes Lions International Festival of Creativity. And next week, when the industry again converges on the Riviera, the company may well find itself the belle of the ball once more. Today, the company announces the launch of Snapchat Partners, its long-anticipated advertising API (application programming interface), which will hook up more than 20 tech-minded companies. The API promises to expand advertising dramatically on the platform in the long run. "Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform," Khan explains. "We want [brands] to have a place where they can tell their stories, you know, in a better way."
Snapchat  onlineadvertising  API  launch  ImranKhan  interview  SnapchatAdsPartners  SnapchatCreativePartners  effectiveness  audio  SnapchatSponsoredLens  SnapchatGeofilters  TacoBell  Gatorade  creativeshowcase  targeting  AdWeek  2016 
june 2016 by inspiral
Apple Opening Siri, Developing Echo Rival — The Information
Apple is upping its game in the field of intelligent assistants. After years of internal debate and discussion about how to do so, the company is preparing to open up Siri to apps made by others. And it is working on an Amazon Echo-like device with a speaker and microphone that people can use to turn on music, get news headlines or set a timer.

Opening up its Siri voice assistant to outside app developers is the more immediate step. Apple is preparing to release a software developer kit, or SDK, for app developers who want their apps to be accessible through Siri, according to a person with direct knowledge of the effort.
Apple  Siri  virtualassistant  API  launch  TheInformation  2016 
may 2016 by inspiral
10 Reasons Why InsurTech Is Going to Be Important | Let's Talk Payments
Technology spending in the global insurance industry is estimated to be around $189 billion. By 2019, the spending industry is expected to reach $205 billion. The IT spending ratio of insurance companies as a percentage of premiums has not changed to a great extent. Insurance companies currently spend about 3.8% of their direct written premium on information technology. The average spending by insurance companies has comparatively reduced in the last four years. There are around 700–800 InsurTech firms globally which are addressing the requirements of the $4.5-trillion insurance industry but the state of InsurTech is at a stage of infancy. New exciting business models to take over the insurance industry such as microinsurance and pay-as-you-go insurance have emerged. What will truly change the nature of the industry is the shift from complex, long-term insurance products to the fractions of insurance for a particular moment, time and miles count. The new opportunities are tied to mobile devices and time-efficiency. 
insurtech  insurance  opportunity  innovation  loyalty  dataanalytics  bigdata  blockchain  peertopeer  benchmarking  wearablecomputing  internetofthings  payperuse  security  fraud  API  review  LetsTalkPayments  2016 
may 2016 by inspiral
Uber has a secret weapon: apps and bots - Business Insider
Uber's strategy to be everywhere began in August 2014 when it first launched its API. This is programming method that basically enables apps to talk each other — so a Yelp restaurant page can include a Google map of a restaurant's location or a developer can add the ability to hail a car straight from their app. 

In Uber's case, it opened it up to be everywhere — at least in a primitive form. 

If you work in an office, you can grab an Uber from right within Microsoft Outlook, Slack, or Atlassian's HipChat. You can call an Uber from Microsoft Windows 10, or price one up via Google Maps. 
Uber  chatbots  API  ridesharing  integrations  virtualassistant  FacebookMessenger  Slack  MicrosoftOutlook  HipChat  GoogleMaps  BusinessInsider  2016 
may 2016 by inspiral
Messenger Platform at F8 | Facebook Newsroom
Over the past year as we’ve been expanding what people can do on Messenger, we’ve been laser focused on creating the best and most engaging experiences. Part of this effort has been partnering with a few businesses to build deeper interactions with their customers on Messenger in a way that is contextual, convenient, and delightful, with control at it’s core. Today we are launching the Messenger Platform (Beta) with bots and our Send / Receive API.

We’re excited to introduce bots for the Messenger Platform. Bots can provide anything from automated subscription content like weather and traffic updates, to customized communications like receipts, shipping notifications, and live automated messages all by interacting directly with the people who want to get them.
FacebookMessenger  virtualassistant  chatbots  integrations  botsforMessenger  API  discovery  BotEngine  launch  Facebook  2016 
april 2016 by inspiral
Facebook Live opens to developers, starting with Livestream, DJI and others | TechCrunch
Facebook Live could take live video to a new level of popularity. Now third-party developers will get a chance to participate.

Today at Facebook’s F8 developer conference, the company said it’s releasing an API for developers who want to plug into Facebook Live, and it also announced the first partners — including Livestream (maker of the Mevo camera), BuzzFeed, Vidpresso and drone-maker DJI.

The goal, said Facebook’s Chris Cox (pictured above) is to allow “hundreds of people to experience the exact same moment at the exact same time.” Cox also said the API will allow both hardware- and software-makers to integrate with Facebook Live.
Facebook  FacebookLive  livestreaming  API  Livestream  Mevo  launch  Techcrunch  2016 
april 2016 by inspiral
Kik Is Launching a Shop for Users to Interact With Chatbots From Brands | Adweek
Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer service and shopping. Developers will also be able to access the platform through Kik's open API, allowing third parties to build bots on behalf of brands that want to try out the emerging space that some say is the best thing since the invention of mobile apps.
A total of 16 brands and publishers have launched bots on the platform ahead of the launch. For example, the Vine bot lets users text a word or phrase to the bot, which will then reply with a Vine clip related to the topic. Makeup company Sephora is using its bot to provide beauty advice and product tips, while H&M's provides fashion advice and a chance to directly purchase clothing through the bot. As for The Weather Channel? That one might be easy to guess. Others include GIF search platform Riffsy and comedy website Funny or Die.
Kik  mobilemessaging  chatbots  launch  API  bot  creativeshowcase  Vine  Sephora  H&M  WeatherChannel  Riffsy  FunnyorDie  Adweek  2016 
april 2016 by inspiral
My Heroic and Lazy Stand Against IFTTT (Pinboard Blog)
Because many of you rely on IFTTT, and because this email makes it sound like I'm the asshole, I feel I should explain myself.

In a nutshell:

IFTTT wants me to do their job for them for free

They have really squirrely terms of service
IFTTT  integrations  critique  API  Pinboard  2016 
march 2016 by inspiral
Instagram kills newly launched ‘Being’ app, which saw 50K downloads its first week | TechCrunch
In case there was any doubt where Instagram was drawing the line when it came to its shutdown of third-party feed reading apps, it appears that its decision to revoke API access doesn’t just extend to those that offer an alternative means of browsing the photo-sharing service. It also reaches apps that offer an expansion of what you can do with Instagram – for example, the recently launched app Being, which let you peer into another user’s Instagram for the purpose of discovery, has already been killed off.
Instagram  Being  mobileapps  API  revoke  failure  Techcrunch  2016 
march 2016 by inspiral
Eight Ways the Digital Financial Services Market Will Shift in 2016 | Apigee
Eight major digital shifts will rock the financial services industry in 2016 and APIs will be front and center. It’s a critical time for financial services enterprises to get insight into what lies ahead, in terms of their customers’ expectations and the competition.

Forrester's Peter Wannemacher and Apigee's Brian Pagano discussed:

how APIs open new business opportunities
how digital financial services will evolve in 2016
how digital teams can prepare to meet new challenges
financialservices  trends  forecast  API  mobilebanking  mobile  context  realtimepayments  personalisation  analytics  Forrester  Apigee  2016 
march 2016 by inspiral
Peter Diamandis – Sensors & Convergence (Part 1)
The Earth is being covered by an ever-expanding mesh of networks and sensors that form the Internet of Things (or the Internet of Everything). Think of the IoT as the network of all digitally accessible objects, estimated at 15 billion in number today, and expected to grow to more than 50 billion by 2020.

But what makes this even more powerful, is that each of these connected devices, are themselves made up of a dozen sensors measuring everything from vibration, position and light, to blood chemistries and heart rate.
sensors  trends  growth  smartphones  API  4Kvideo  cloudcomputing  continuoussensordata  lowpower  innovation  satellites  internetofthings  PeterDiamandis  2016 
february 2016 by inspiral
Uber Developer Blog – Alexa! Your Uber is Arriving Now
The simplicity of ordering an Uber can be a magical experience and one that we continue to iterate on. Today we are excited to take it one step further by allowing you to request an Uber ride with just your voice. This is all made possible thanks to our the Uber API and our integration with Alexa, the brain behind Amazon Echo.
Amazon  AmazonEcho  partnership  collaboration  API  ridesharing  Uber  2016 
february 2016 by inspiral
Three reasons why Snapchat is moving into ad tech | Marketing Week
Reports that Snapchat is looking to work with ad tech companies and agencies by opening an API show the social network is keen to move beyond offering just reach as it aims to become a “fully fledged social advertising platform” and give advertisers the chance to target and measure the effectiveness of their advertising.
Snapchat  API  mobilemessaging  effectiveness  launch  MarketingWeek  2016 
january 2016 by inspiral
Snapchat is building an ad technology platform - Digiday
Snapchat is working on a crucial part of its growing digital ad business: an application programming interface (API) that would let partners start buying ads with more precision and frequency, according to multiple sources.

The messaging platform reached out to ad technology companies and agencies about its API, asking them what they would need from such software, sources said. The conversations with potential partners are laying the groundwork for a system that would be ready for testing by as early as the spring.
Snapchat  API  mobilemessaging  mobilevideo  Digiday  2016 
january 2016 by inspiral
The rating game | The Verge
But two-way feedback is often an imbalanced arrangement. To start with the obvious, only one party’s livelihood depends on ratings. Workers and customers are also subject to different standards. Uber drivers are deactivated when their ratings fall below 4.6 (Uber says the exact threshold varies based on the median rating in the area), but there’s no point at which customers are banned for ratings.
ratings  consumerreviews  review  critique  sharingeconomy  employment  Uber  TaskRabbit  Postmates  Handy  API  TheVerge  2015 
november 2015 by inspiral
Data sharing and open data for banks - Publications - GOV.UK
A report exploring how financial technology firms can make better use of bank data on behalf of customers, through application programming interfaces and open data.
banking  API  opportunity  UK  HMTreasury  2014 
january 2015 by inspiral
API: Entry Point to the New 'Open' World of Banking | Bank Systems & Technology
The greater flexibility provided by API technology means banks can quickly provide the kind of product customization and experience customers expect. This depends on open infrastructures and data feeds.
API  banking  innovation  opportunity  BankSystems&Technology  InformationWeek  2013 
january 2015 by inspiral
Don't Listen to Snapchat's Excuses. Security Is Its Job | WIRED
We should demand more as we embrace this useful and promising technology. We need better notice from companies on how to work together to protect personal data. Ephemeral media companies must respect the trust they are inviting from us. As data security policy in the U.S. evolves, it must contribute to require contextually reasonable data security practices from companies.

Snapchat and “privacy lite” apps like it should resist blaming users and acting like it is just another social medium with respect to data security. People are attracted to these technologies because they seem less risky than services like Facebook, Twitter, or Instagram. These companies should work with their users to ensure their technologies live up to their promise.
Snapchat  security  socialmedia  ephemeral  API  termsandconditions  critique  Wired  2014 
october 2014 by inspiral
From Related Stories to Related Knowledge | Monday Note
A key way to differentiate value-added news from commodity contents is to rework the notion of linking. Thanks to semantics and APIs, we could move from dumb links to knowledge linking.
webjournalism  innovation  API  semantics  links  MondayNote  2014 
september 2014 by inspiral
Which Technologies Do Startups Use? An Exploration of AngelList Data. - Coding VC
There's a lot of hype surrounding new programming languages, databases, and the like. I've always been curious about which technologies are actually in use, and whether great startups use different technologies than no-so-great startups. Fortunately, AngelList offers some self-reported data about technology usage. For example, you can see that Robinhood uses Python, Django, and iOS while Secret uses Java, Go, Python, JavaScript, HTML5, CSS, iOS, and Android. Additionally, AngelList calculates a Signal score for each startup. While it's not 100% clear what this represents, it seems to be some combination of company quality and popularity. For example, these are all of the startups in the Transportation sector, sorted by their Signal scores.
startup  software  technology  statistics  penetration  JavaScript  Ruby  PHP  Java  HTML5  CSS  JQuery  MySQL  MongoDB  Android  iOS  Mixcloud  AmazonWebServices  Heroku  Azure  Rackspace  API  FacebookAPI  TwitterAPI  GoogleMapsAPI  BigData  AngelList  2014 
august 2014 by inspiral
Gmail's latest move isn't the end of email, it's a new beginning | The Verge
The Gmail API could turn our email accounts into gold mines, and that's a good thing
Gmail  API  email  launch  Google  TheVerge  2014 
july 2014 by inspiral
Aral Balkan — How Web 2.0 killed the Internet
We were told that Open APIs from companies like Facebook and Twitter would make the web a better, more open place. They’ve had the opposite effect. Find out why that’s not a surprising outcome given that they were never created for that purpose to begin with.
web2.0  API  internetofthings  datacapture  critique  AralBalkan  2014 
june 2014 by inspiral
Why It's Hard to Be a Brand On Instagram | Digital - Advertising Age
Lack of Publishing Tools or APIs Means Publishing Is a Very Manual Process
Instagram  socialmedia  API  analytics  critique  AdvertisingAge  2014 
april 2014 by inspiral

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