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How WeChat faded into the silence in India | FactorDaily
“There’s a term called internationalisation of a product, which is loosely used in China to translate the product to English and make it ready for users in another country. But at its core, it is a product envisaged and designed by people in China for the China market,” says the former WeChat executive, citing it as the main reason for WeChat’s failure in India.
WeChat  decline  mobilemessaging  localisation  India  consumer  FactorDaily  2018 
7 weeks ago by inspiral
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