"Realising the dude starting at you is googling you with their eyepiece." This is good.

"So here are some social media and music articles you could go away and write yourselves: I’ve even included example sentences to get you started." Social media is like All The Things.

"Every day a song is posted, one second shorter than yesterday's. A tumblr by Tom Ewing." Awesome.

"...we’re still in talking-dog territory here, where the fact of socialness matters more than the outcome. This won’t last forever, of course. It probably won’t last out 2010." Tom is sharing some notes from that "140 Characters" conference; he's got some sharp insight/ideas.

"Frankly anyone who thinks you need anything else for a working online content model is living in the past." Hah!

"We write and listen and play music in a cultural environment in which there's intense excitement and anxiety around the idea of music as a social object, not just a commercial one... in order to understand better the ways in which songs are becoming lines in listeners' conversations, we need different ways of thinking about how they've played that role for musicians too." Tom Ewing on music as fanfiction.